Pupil Tracking Experiments Help Merchandisers with a Time Crunch
How do you create a captive audience when you have less than a second to attract the viewer’s attention? That is the question retailers...
Read MoreAugmented Reality and Pupil Tracking go Hand-in-Hand to Merge the Virtual and Real World
I am new to the concept of augmented reality (AR). It was first described to me as combining virtual reality and the real world. Still not...
Read MoreUsing Eyetracking Web Usability to Increase Your Web Traffic
Eyetracking web usability is the latest buzz word for web developers and designers hoping to give their clients more value from their...
Read MoreKicking the Habit: Research Uses Pupil Tracking to Show Exercise May Reduce Cigarette Cravings
It is no secret that smoking is bad for your health. In fact, according to the World Health Organization (WHO), tobacco is the second major...
Read MorePupil Tracking Reveals Why Color Coding Study Materials is a Good Idea
There are many different ways to learn. Some people are visual learners, while others retain information better when it is presented...
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