Driving Blind? Eye Tracking Study Shows Cell Phones Cause Inattention Blindness
We’ve all experienced the frustration of sharing the road with distracted drivers. Whether it’s the teenager who cut you off because...
Read MoreEye Tracking in Visual Behavior Research Gives Marketers a Competitive Edge
Did you know that when you look at something, whether it’s a photograph, a webpage, or even the pyramid of tomato soup cans in a retail...
Read MoreEye Tracking, a Downward Spiral?
Here at Eye Tracking Update, we’ve recently noticed a few articles showing up online with titles like “Eye Tracking – A short-sighted...
Read MoreEye Tracking Exploring the Gaze Attention of Autistic Children
Last week ABC News ran a short piece on the science of reading a face. The story focused on six-month-olds’ ability to read facial...
Read MoreThe Cost of Eye Tracking
In a different Eye Tracking Update article, we wrote about the small but rising chorus of voices that are deeming eye tracking technology...
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