Eye Tracking Research Measures Effectiveness of Super Bowl Ads
The Super Bowl came and went earlier this month and while it may have been a first for the New Orleans Saints, football viewers, as usual,...
Read MoreEye Tracking: Facebook and LinkedIn Usability
Nowadays connectivity is undeniably convenient, as the Internet has provided a platform for us to use social networking sites to stay in...
Read MoreThe Latest in Eye Tracking Web Usability Research pt2
It is no secret that eye tracking is one of the most revealing approaches to evaluating web usability. A viewer’s eye movement behavior...
Read MoreEye Tracking: SEX! (Got Your Attention Yet?)
Sex sells. And it is no surprise that sexual imagery calls our attention more easily than non-sexual content. Put a sexually explicit image...
Read MoreEye Tracking: Giving Buyers a Basis for Comparison
Behavioral economics is a field that focuses on how social, emotional, and cognitive factors affect how people go about making economic...
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