Tobii Launches Tobii insight, Now Competing With Customers?
Tobii announced this morning that they have begun to offer a new service called Tobii Insight, designed to offer a full set of eye tracking services targeted towards market research companies.
The “Insight” service appears to be designed to help market research firms, not currently using eye tracking, to be able to offer eye tracking services, while also helping to build their internal expertise and eventually perform the services themselves.
Tobii claims the service will only be targeted towards market research firms and will not directly offer the service to brands. However, we here at ETU feel this puts a lot of existing Tobii customers in an interesting predicament, since firms who currently offer similar services will now be directly competing with them.
Let us know what you think in the comments section below!