Surprise! Eye Tracking Shows Men Look at Women and Men
A post on the blog Think Eye Tracking discusses something they’ve learned about research results: people don’t always tell the truth. They set out to create a test showing how it can happen and, more importantly, how eye tracking can be used as a window into people’s subconscious thought processes.Think Eye Tracking performed an experiment showing two images side by side, one depicting a male in a tight pair of swim trunks and the other a female in a bikini. Study participants donned an … Read More
Streamlining Digital Archives With Eye Tracking
Digital archiving is an idea that’s slowly creeping into the workplace and it’s only a matter of time before more professionals, offices, and consumers start making it a part of their daily lives. It’s involved in our daily multi-tasking on the PC to some extent, and depending on your job, you may already be using it. When it comes to the medical industry, it’s really an invaluable idea.Digital archives of biomedical imagery could certainly put the necessary critical information at doctors’ … Read More
Driving Around the Bend: Eye Tracking for Curve Navigation
You've likely seen a car commercial in which the driver is stealthily navigating a rural road with sharp twists and turns. How do they do that? Where do they look? A recent article at Physorg.com notes that it is well documented that when negotiating winding roads, a driver typically looks at a specific and well-defied point on the lane marking. This is known as the tangent point. But new research shows that the further a driver looks ahead, particularly in left-hand curves, wide curves, and when … Read More
Recent Eye Tracking and Biometrics News
Eye Tracking: Iris Scanning Is Coming, Like It Or Not
As technology becomes more advanced, it becomes integrated into our world in ways in which we have little control. Before you know it, our society may look more like something out of Steven Spielberg’s Minority Report, which has been referenced ad nauseam in regard to iris scanning and Big Brother
Eye Tracking: Iris Scanning to be the Ultimate Reference Point?
As iris recognition technology advances, it is becoming a far superior alternative to biometric fingerprint scanning. The technology site Fast Company just posted an article in which they interviewed Jeff Carter of Global Rainmakers Inc., a company that reportedly has big plans for iris scanning in the
Driving Around the Bend: Eye Tracking for Curve Navigation
You've likely seen a car commercial in which the driver is stealthily navigating a rural road with sharp twists and turns. How do they do that? Where do they look? A recent article at Physorg.com notes that it is well documented that when negotiating winding roads, a driver typically looks at a specific
Iris Recognition: The Fingerprint of the Eye
There are going to be plenty of obstacles as new technologies are unveiled, and iris scanning is certainly no exception. Researchers are now saying that an aging iris makes for less accurate scanning over time (see about Hamming distance in a recent post on Eye Tracking Update). Many businesses don’t
Aging Irises a Complication for Biometric Security Systems
Aging irises could cause problems for biometric identity checks based on iris recognition. This significant obstacle affecting biometric identification was discussed in a recent article published at the Homeland Security Newswire. We haven’t seen any real discussion of this in other articles, and it’s
Rave Reviews for Microsoft Kinect’s Face and Voice Recognition
Reviews on Microsoft’s venture into motion-based gaming that was revealed earlier this year are starting to come out. The Microsoft Xbox 360 Kinect, as it’s called, was first announced 13 months ago to some interest around the blogosphere and gaming world. Known as “Project Natal” at the time,
How Does Facial Recognition Occur in the Brain?
The first step in finding practical applications for facial recognition is to investigate the biological mechanisms behind it. The Science Daily reports that research at Tel Aviv University in Israel is focusing on the specific area of our brains responsible for processing information about human and
Eye Tracking Web Usability
Top 5 Eye Tracking Usability Findings
It's always interesting to learn how eye tracking is being used to improve web usability. A recent article on Tendocom brought up the top 5 eye tracking usability findings of 2009:People
Surprise! Eye Tracking Shows Men Look at Women and Men
A post on the blog Think Eye Tracking discusses something they’ve learned about research results: people don’t always tell the truth. They set out to create a test showing
Eye Tracking Study Compares Tag Cloud Layouts
From the massive quantity of information on the Internet arises the challenge of trying to organize it in a way that enables users to find what they need. What good is having all
Eye Tracking: Readers Run Out of Gas Below the Fold
Web usability guidelines have remained pretty consistent since the inception of the Internet. Actually, according to an article entitled “Scrolling and Attention,” 80% of these
Tips From Eye Tracking Studies on Website Design
Here at Eye Tracking update we’re often talking about lessons learned from the various eye tracking studies that have been done over the years. A reader recently forwarded a
Eye Tracking Software
Are Limits of Eye Tracking Real?
I just read an amusing, if not somewhat cynical post from the blog at Think Eyetracking. It’s a fairly negative argument when it comes to the application and technology of eye
Eye Tracking in Video Game Player Experience
Researchers at the Blekinge Institute of Technology conducted an eye tracking experiment on players’ experience with Half Life 2. A specially modified Half Life 2 game was built
Eye Tracking Devices Could Help Pilots Keep Their Eyes on the Skies
Eye tracking devices that can detect fatigue could potentially save the lives of hundreds of airplane passengers and crew members. According to the National Transportation Safety
Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention
Driver drowsiness and distraction are serious safety hazards on the road. It only takes a momentary lapse of attention to impair a driver’s responsiveness and reflexes. Analyzing
Eye Tracking in Visual Behavior Research Gives Marketers a Competitive Edge
Did you know that when you look at something, whether it’s a photograph, a webpage, or even the pyramid of tomato soup cans in a retail display, your eyes glance over the object