Eye Tracking Cost: a Tradeoff for Quality?
One of the greatest factors inhibiting the widespread use of eye tracking is cost. It’s an issue that comes up in our articles...
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Tobii Helps Make UX Research More User Friendly
Eye tracking for UX research got a little bit more user friendly yesterday with the announcement of the Tobii Technologies plug-in for...
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Co-Registering EEG and Eye Tracking Data for Research
What are consumers thinking about when they look at an advertisement? How does the brain react when reading complex content? Questions like...
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When A Remote Isn’t Really A Remote
Even with all of the rapid changes that have occurred with the way we watch televisions, the remote control hasn’t changed very much...
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The Eyes Have It:Facebook Versus Google+
Will it topple Facebook? Will its ads make money? Will people like the way it is set up? Will it Blend ? With the exception of the later,...
Read MoreEye Tracking Shows There is No Horsing Around in Show Jumping
Eye tracking has been used to analyze the performance of athletes in many different sports. In fact, it is becoming a way for trainers to...
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