Keep up to date with the latest Eye Tracking news and trends

New Eye Tracker for Academic, Market, and Usability Research

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So far, this year has been full of new eye tracking product releases. It seems portability is the trend of the year with a focus on eye...

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Top 2 Search Engines Google, Yahoo Use Eye Tracking

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You know eye tracking is getting big when the multibillion dollar companies, Google and Yahoo!, are turning to the technology to optimize...

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Google Using Eye Tracking To Study New Google Instant

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In a recent post at the Silicon Valley Watcher, the author discusses Google’s new venture in searching: Google Instant. Essentially,...

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Eye Tracking and the Online Publisher’s Association

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New news featuring a study involving the Online Publishers Association has been making the rounds as of late, and we’ve seen similar...

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Eye Tracking Evaluates the Effectiveness of Online Ads

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Eye tracking has been used in numerous studies involving the effectiveness of online advertising.  In a recent article published on ...

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Eye Tracking: Does Google Instant Preview Improve Usability?

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Google always seems to be at the top of its game. Technology writers follow its every move, and critics create buzz around the business...

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