The Future of Eye Tracking & HyperMedia
HyperMedia is largely defined by what has been dubbed HyperVideo. Content sources like VideoClix and Asterpix have pioneered the...
Read MoreEye Tracking: AdSight Measures Attention Retention For Your Ads
Advertising research typically shows companies what consumers are thinking about their ads. But as a recent article points out, there’s...
Read MoreSurprise: Eye Tracking Study Reveals Bigger Ads Are More Noticeable
In an article we recently read at mediamemo.allthingsd.com, various online publishers suggest the effectiveness for giant ads that show up...
Read MoreEye Tracking: 6 Ways to Better Usability and Conversion
Here at Eye Tracking Update we get a lot of lists. Lists on eye tracking. Lists on head tracking. Lists describing how to make something....
Read MoreMeasuring Emotional Response to Eye Tracking Ads
Investigators have been using eye tracking again, this time to determine how advertisers can use emotion and attention patterns to monitor...
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