Eye Tracking: Why is Banner Blindness So Prevalent?
We see plenty of articles dealing with website usability and eye tracking. In another recent post, originally penned in French, Olivier...
Read MoreEye Tracking Questions Usefulness of Real Time Search Results
A few eye tracking studies have shown that users tend to ignore “real time” results in searches. There is quite a lot of eye tracking...
Read MoreEye Tracking Research on Banner Ad Blindness
Humans adapt in mysterious ways. Sometimes they adapt in more obvious ones though. When you’re browsing through webpages, you’re...
Read More