Eye Tracking Update » biometric data

Tracking Bias, Biometrically

dbrendant — Fri, 04 Jun 2010 16:00:05 +0000

A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry pro,” or rather, someone who works within the media industry and whose job is to create or market content and products to regular consumers. Generally, it’s assumed (by industry pros) that they know what the [...]

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Biometric Sensors for the iPhone?

dbrendant — Thu, 03 Jun 2010 23:00:02 +0000

Who else has caught wind of an Apple patent for a biometric sensor on the iPhone? At Eye Tracking Update, we have heard a few rumors regarding new patents and iPhone apps, and a quick look around the web will bring up quite a few articles discussing the new addition. The tech site Fast Company [...]

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Evaluating Gaming Experience with Biometrics

dbrendant — Thu, 03 Jun 2010 19:30:34 +0000

In recent years, an increasing amount of thought and research has gone into user experience as it’s related to video games. As games grow more immersive, more encompassing, and more realistic, we see that user experience follows a similar progression. There are plenty of ways to describe how you feel about a game, but according [...]

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Old News But Relevant News: Apple and Eye Tracking

dbrendant — Thu, 03 Jun 2010 16:24:37 +0000

This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point. Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that [...]

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Spreading Iris Tracking Technology to Every State

egutierrez — Tue, 25 May 2010 23:30:36 +0000

The iris is the most distinguishing visible part of the human body. By taking a high resolution photograph of both eyes, focusing specifically on the irises, an officer could check a suspect against a criminal database in seconds. Alternatively, a child’s identity could be run through a database of missing children in the same amount [...]

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Do Biometrics Belong in the Courtroom?

dbrendant — Tue, 25 May 2010 14:00:17 +0000

A few of you may have your eye on a civil trial set to take place next month in Brooklyn, New York. An article published a few days ago at Wired.com details the dispute in which a Brooklyn attorney hopes to offer a brain scan as evidence that a key witness is telling the truth. [...]

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Ever Wonder How Facial Recognition Works?

dbrendant — Mon, 24 May 2010 15:30:02 +0000

We do too. By now we’ve posted a few articles on Eye Tracking Update that mention face detection technologies being employed for security measures. It’s something we read about more often these days in news stories on counterterrorism and homeland security. But how does face detection actually work? A recent post that, oddly enough, covered [...]

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Eye Controlled Video Games? Better Late Than Never

dbrendant — Wed, 12 May 2010 17:00:25 +0000

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry. The “innovation” article focuses on [...]

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Project Natal: Targeted Advertising, a Biometric Nightmare

dbrendant — Tue, 11 May 2010 18:49:05 +0000

In recent weeks, we at Eye Tracking Update have centered a lot of our attention on new Apple products, and that doesn’t come as a surprise necessarily when you consider the online buzz after they introduced the iPad earlier this month. News of the new iPhone has been racing around the web for a few [...]

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Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

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Eye Tracking Research Measures Effectiveness of Super Bowl Ads

dbrendant — Thu, 25 Feb 2010 02:48:44 +0000

The Super Bowl came and went earlier this month and while it may have been a first for the New Orleans Saints, football viewers, as usual, were witness to strings of inventive commercials that broke up the action. This year’s ads consisted of talking babies, screaming chickens, and the typical flurry of beer and cars. [...]

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