Using Eye Tracking & Brainwaves to Evaluate Ad Effectiveness
An Indian research agency is saying that advertisements that tend to fare well in the North of India don’t necessarily do as well in the...
Read MoreBiometric Devices: Revealing How the Brain Recognizes Objects
Some interesting biometrics news was reported in an article published earlier this month by The Behavioral Medicine Report. A new...
Read MoreVisual Instincts
The New York Times today published an article on human instinct and, in particular, gut feeling soldiers often get in battle when faced...
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