Framework for Eye Tracking Patterns and Usability Problems: Part 1
When you are trying a new product, you want it to work, right? If a company makes a good product, people use it. If it’s a bad product,...
Read MoreWhat Your Short Attention Span Reveals Via Eye Tracking
“Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a Jet Ski.” Those are the words of...
Read MoreCan Eye Tracking be Used to Predict Strategic Behavior?
Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it,...
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