Eye Tracking: AdSight Measures Attention Retention For Your Ads
Advertising research typically shows companies what consumers are thinking about their ads. But as a recent article points out, there’s...
Read MoreEye Tracking: Helpful Tips For Your Site Design
A recent article takes a look at one of the more overlooked design principles, the patterns of eye movement. For readers of our blog, eye...
Read MoreITU Gaze Tracker: An Open Source Eye Tracking Initiative
In a recent article passed along to us at Eye Tracking Update, three Ph.D. students from IT University are reported as having created an...
Read MoreEye Tracking: The Power of Heat Maps
When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem...
Read MoreEye Tracking: Your Unique Eye Movements Can Become Your ID
We’ve been writing quite a bit about biometrics here at Eye Tracking Update. In recent months we’ve covered a number of news stories...
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