Eye Tracking Update » Cognitive science

Eye Tracking: AdSight Measures Attention Retention For Your Ads

dbrendant — Tue, 04 Jan 2011 16:30:11 +0000

Advertising research typically shows companies what consumers are thinking about their ads. But as a recent article points out, there’s often a vital part that’s missing – one piece of information greatly helpful to advertisers that is often overlooked. What parts of the ads do consumers look at? And which parts do they not look [...]

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Researchers Develop Eye Tracking Drowsiness Detection for Drivers

Eye Tracking: Helpful Tips For Your Site Design

dbrendant — Mon, 03 Jan 2011 16:30:00 +0000

A recent article takes a look at one of the more overlooked design principles, the patterns of eye movement. For readers of our blog, eye movement and gaze tracking will come as nothing new, but for many designers and creative directors, gaze tracking is still something of a mystery, yet to be truly utilized in [...]

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ITU Gaze Tracker: An Open Source Eye Tracking Initiative

dbrendant — Sun, 02 Jan 2011 16:30:17 +0000

In a recent article passed along to us at Eye Tracking Update, three Ph.D. students from IT University are reported as having created an inexpensive alternative to many of the commercial eye gaze systems. Eye tracking devices and the accompanying expertise can be difficult for some to afford, but progress in the world of eye [...]

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Eye Tracking: The Power of Heat Maps

dbrendant — Thu, 30 Dec 2010 16:30:38 +0000

When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem like the holy grail, while at other times they’re described useless eye candy that really only points out what’s wrong with your web design without offering much in [...]

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Eye Tracking: Your Unique Eye Movements Can Become Your ID

dbrendant — Mon, 20 Dec 2010 16:30:05 +0000

We’ve been writing quite a bit about biometrics here at Eye Tracking Update. In recent months we’ve covered a number of news stories and technologies, a short history, and even a story about a NYU professor who had a digital camera implanted into the back of his head for an art project. Fingerprints, facial geometry, [...]

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Eye Tracking and the Symbiotic Interface

smcmullen — Mon, 13 Dec 2010 16:30:57 +0000

Recently I was speaking with one of my game industry colleagues and an idea for a new type of symbiotic interface occurred to the both of us — almost simultaneously. With the announcement of the Microsoft Kinect, the entire human body without peripherals has now become THE interface. This technology by itself is revolutionary and [...]

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A New Scheme For Determining Eye Presence

dbrendant — Fri, 10 Dec 2010 16:30:14 +0000

Eye detection was used in a paper published recently by the Department of Electrical Engineering at the Indian Institute of Science in Bangalore. As we wrote in another recent article, a system’s ability for eye detection is essential in facial recognition. Without that, you haven’t much in the way of eye tracking, iris recognition, facial [...]

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Student Creates Eye Tracking Robot To Aid Disabled

dbrendant — Thu, 09 Dec 2010 16:30:19 +0000

Here at Eye Tracking Update we will occasionally write about Artificial Intelligence and robotic systems if they have something to do with the general topics we cover. Lately though, it seems we’ve written more and more on robotics in general as there seems to be an ample amount of crossover between that industry and the [...]

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Eye Tracking: Which Web Photos Are Crucial For Usability?

dbrendant — Thu, 02 Dec 2010 16:30:53 +0000

Another article we came across recently mentions eye tracking and a study that tested whether or not people were attracted to certain images on a web page. When designing, many include decorative images to spruce up the site, inform the text, and give the eye something to look at. Seems like a good enough idea. [...]

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Eye Tracking: 6 Ways to Better Usability and Conversion

dbrendant — Wed, 24 Nov 2010 17:38:33 +0000

Here at Eye Tracking Update we get a lot of lists. Lists on eye tracking. Lists on head tracking. Lists describing how to make something. Lists summarizing the problem with any one particular website. One more list-based article we recently came across stated they could reveal six secrets of eye tracking that were previously unknown. [...]

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The iPad As Communication Device

dbrendant — Sat, 20 Nov 2010 16:30:04 +0000

In the past year the New York Times has published a number of articles on technologies that are relatively close to the field of eye tracking if not firmly rooted in the industry itself. With new technologies, we have see more and more devices that can be customized for various applications, and eye and head [...]

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Eye Tracking Study Explores Integration With Mobile Devices

dbrendant — Thu, 18 Nov 2010 16:30:26 +0000

Mobile devices have become undeniably pervasive in the past few years, and with the advances that are being made in the eye tracking field, they are only going to become even more common. You can’t walk down the street without seeing at least one person chatting away or typing texts to a friend as they [...]

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A Proposal For An Integrated Eye Tracker

dbrendant — Tue, 16 Nov 2010 16:30:35 +0000

In a recent paper written by Hong Liu of the Key Laboratory of Machine Perception and Intelligence at Peking University in Beijing, an integrated eye tracker was proposed to improve real-time eye detection – the goal being to track the eyes under variable rotation angles. Liu suggests the creation of an eye tracker that can [...]

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A New Scheme For Determining Eye Presence

Eye Tracking Provides Insight into Consumer Search Behavior

dbrendant — Thu, 04 Nov 2010 20:45:40 +0000

The online search industry is enormous and plenty of money seems to be thrown into developing new ways of searching and advertising. In a recent study, eye tracking was used to view the habits of consumers as they searched through various sites, querying for information or shopping and performing transactions. Half of Internet queries are [...]

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Understanding An Infant’s Actions Through Eye Tracking

dbrendant — Tue, 12 Oct 2010 17:00:14 +0000

A recent study published as a thesis project at the University of Michigan used eye tracking on infants to explore how babies develop their understanding of intention, or more specifically, being able to understand how behavior guided internally is different from their actions and the objects around them. Basically, the researchers wanted to discover how [...]

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Eye Tracking Examines Visual Perception in Infants

dbrendant — Thu, 07 Oct 2010 18:30:39 +0000

How do infants see? We’ve written on a number of recent studies involving infants, their anticipatory looks, observations, and how and when they first begin to understand the relation between actions and consequence. In another study published last month in the Association for Psychological Science’s Observer, researchers at the University of California, Davis, worked with [...]

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Eye Tracking Usability: K.I.S.S. (Keep it Simple Stupid)

smcmullen — Wed, 06 Oct 2010 16:18:26 +0000

Someday, it will be possible to use eye tracking and other technologies to extend and enhance user experience and interfaces to a degree that has yet to be realized. Though elegant, these leaps in the technology’s capacity to dramatically alter our lives will probably take many years to accomplish. Though the technologies we often discuss [...]

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Using Eye Tracking to Study Linguistic Annotation

dbrendant — Tue, 28 Sep 2010 18:00:23 +0000

An article published recently by researchers at Universitat Duisburg-Essen and Universitat Jena, both located in Germany, featured the use of eye tracking. Researchers focused on the concept of annotation and the behavioral tendencies of those people doing annotations for various linguistic studies. In the world of linguistics and others, supervised approaches to machine learning are [...]

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Eye Tracking in Human Language Processing

dbrendant — Fri, 24 Sep 2010 18:00:09 +0000

In another recent study to come out of the United Kingdom, researchers using eye tracking focused on human language and cognitively plausible models of language processing. Human language processing is considered “the ultimate gold standard for computational linguistics.” As humans can understand, interpret, and create language with speed and accuracy, as well as creativity, they’re [...]

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Eye Tracking Reveals the World Through Babies’ Eyes

dbrendant — Fri, 10 Sep 2010 21:19:14 +0000

Have you ever wondered what the world looks like through the eyes of a child? For most of us, that time was too long ago to remember. An eye tracking article appeared in the New York Times about a group of scientists who are using eye tracking to learn how children look at and interact [...]

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Eye Tracking: The Good and The Bad

dbrendant — Mon, 06 Sep 2010 19:00:23 +0000

Another article forwarded to us summed up some points about eye tracking, and we wanted to share. As many of our readers know, eye tracking has been around for decades but has only become commercially available (and viable/affordable) in recent years. At first it was heralded as “the next big thing,” and we now see [...]

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Which Eye Tracking Metrics Are Best In Usability Testing?

dbrendant — Mon, 06 Sep 2010 16:00:46 +0000

In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data that comes with any study, and knowing what you want well ahead of the game is really key when it comes to gaining any insight into your own usability study. [...]

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Eye Tracking: Uncertainty in Iris Localization

dbrendant — Mon, 23 Aug 2010 23:19:29 +0000

In a study coming from Cavendish Laboratory, Cambridge, UK, researchers have come up with a Bayesian solution to the problem of locating irises in an image known to contain a face. We’ve written a few articles about new security cameras that can provide iris recognition from afar or for unwilling or non-compliant suspects in a [...]

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Biometric Devices: Jaw Movement to Control a Wheelchair

dbrendant — Sun, 22 Aug 2010 16:00:36 +0000

HMI, or Human-Machine Interaction is a field that is rapidly advancing as technology becomes more sophisticated. Development teams all over the world are seeking more ways to integrate interaction with machines into our daily lives. Eye tracking is just one of many HMI technologies that have emerged. In a study published at The University of [...]

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Surprise! Eye Tracking Shows Men Look at Women and Men

dbrendant — Sat, 21 Aug 2010 16:00:21 +0000

A post on the blog Think Eye Tracking discusses something they’ve learned about research results: people don’t always tell the truth. They set out to create a test showing how it can happen and, more importantly, how eye tracking can be used as a window into people’s subconscious thought processes. Think Eye Tracking performed an [...]

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GazeHawk Makes Eye Tracking More Affordable

dbrendant — Fri, 20 Aug 2010 16:00:10 +0000

More eye tracking and heat map news from the World Wide Web. Typically, you’ve got just a pair of choices when it comes to site heat mapping. You can buy the necessary equipment, often cost prohibitive, or you can pay a consultant or expert to use their equipment. But every now and again we come [...]

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More Debate on Effectiveness of Eye Tracking

dbrendant — Wed, 18 Aug 2010 16:00:25 +0000

We came across another couple articles focusing on what you’ve always wanted to know about eye tracking. The articles were posted on Another Useful Blog, a German blogger’s site that covers usability issues in interface design. The articles were broken up into two parts, and we’ll cover the first in this post and the 2nd [...]

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How does Head Stability Improve Eye Tracking Accuracy?

dbrendant — Mon, 16 Aug 2010 16:00:34 +0000

When conducting research, the accuracy of the data is critical to the validity of the results. In the field of eye tracking research, we are always searching for ways to improve our techniques and make the data we collect as legitimate as possible. A German blogger, Markus Weber, discussed data accuracy of eye tracking in [...]

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Is Eye Tracking Eye Candy?

dbrendant — Sun, 15 Aug 2010 16:00:53 +0000

Which side are you on? The side that says eye tracking is entirely useful, a tool from which you can gain real insight when it comes to usability studies? Or something more vague, a tool that’s not really a tool at all but a bunch of arbitrary data from which you can’t make any accurate [...]

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Key Benefits of Eye Tracking

dbrendant — Sat, 14 Aug 2010 16:00:21 +0000

Eye tracking can be a useful tool in measuring and understanding user experience for a website. A post from earlier this year at Cxpartners.co.uk, broke down some key elements and uses for eye tracking. First off, you see what the user sees. It sounds simple, but the ability to see what the user sees can [...]

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Eye Tracking and Usability: Which Metrics Are Valuable?

How Do You Know Which Eye Tracking Metrics To Use?

dbrendant — Fri, 13 Aug 2010 16:00:42 +0000

As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability have made for a lot of legitimate questions asking if eye tracking is truly worth it. But let’s assume you’ve bought into the idea that eye tracking is useful, and by some means, [...]

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Eye Tracking and Usability: Which Metrics Are Valuable?

dbrendant — Thu, 12 Aug 2010 16:00:20 +0000

A few articles we’ve recently done at Eye Tracking Update have focused on the cost and effectiveness of eye tracking for usability studies. There’s a lot of debate on the subject of course, but assuming you’ve decided that eye tracking works for you, you may be somewhere along the lines of choosing which metrics to [...]

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What Eye Tracking Could Do For You

dbrendant — Wed, 11 Aug 2010 17:41:16 +0000

In a recent article we discussed further what eye tracking is good for. With a lot of naysayers still voicing legitimate concerns, it’s important to note eye tracking’s value, even if it comes at a high price. There are a number of companies working on more affordable (dare we say – cheap) products, but unless [...]

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Is Eye Tracking for Usability Studies Worth the Trouble?

dbrendant — Mon, 09 Aug 2010 16:00:35 +0000

Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions. One question: Is eye tracking worth it? It’s easy to get excited about eye tracking and the ability to see where people look while they’re using a website. It sounds like an incredible opportunity to gain insight [...]

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How Do You Measure the Value of Eye Tracking?

dbrendant — Sun, 08 Aug 2010 16:00:03 +0000

We recently wrote an article touching on some of the limitations of eye tracking. There are more. Of course, nothing is perfect, and many naysayers have legitimate concerns when it comes to eye tracking in the realm of usability. Most of these limitations are based around usability studies, which is certainly what most think about [...]

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Text 2.0 Uses Eye Tracking to Customize Reader Experience

dbrendant — Sat, 07 Aug 2010 16:00:51 +0000

Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are [...]

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What Has Eye Tracking Taught Us About Criminal Identifications?

dbrendant — Tue, 03 Aug 2010 16:00:51 +0000

Researchers have now been using eye tracking for more than a century. This may be surprising to some but a quick look around web and you can see just where and when it started to show up. It’s led to numerous discoveries providing insight into how we think and feel. As a recent publication puts [...]

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Eye Tracking Research Exploring Assistive Possibilities

dbrendant — Wed, 14 Jul 2010 18:39:23 +0000

Many of our posts revolve around the ever expanding industry of usabilty testing with eye tracking technology. So it’s a pleasure to see more use of eye tracking for humanitarian purposes, such as aiding in communication or transportation for those with ability limitations. In a recent paper published at the University of Southern California – [...]

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Framework for Eye Tracking Patterns and Usability Problems: Pt 2

dbrendant — Wed, 14 Jul 2010 16:51:03 +0000

In a recent post, we started to review new research being done at the Centre for HCI Design at City University in London. Two researchers, Ehmke and Wilson, set out to establish a framework by which to observe and analyze any correlations between eye tracking and what a person is thinking as they’re maneuvering around [...]

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Eye Tracking Research Measures Your Problem Solving Skills

dbrendant — Wed, 14 Jul 2010 04:12:03 +0000

An interesting study was done in collaboration with Stanford University and Columbia Teachers College focusing on the degree of pupil dilation in visual tasks and aural ones. Until now, pupil dilation has been shown to be a reliable way to measure cognitive load, but scientists at the institutions say the effect of aural versus visual [...]

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Mastering Eye Tracking Web Usability Metrics

dbrendant — Fri, 25 Jun 2010 16:00:37 +0000

No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s affordable, whether or not it actually works. Some say that eye fixations don’t necessarily translate to attention or even understanding of a website’s layout. Then of course, there are supporters of eye tracking, [...]

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Motion Tracking: Waving Goodbye to the Past

egutierrez — Thu, 24 Jun 2010 00:29:55 +0000

Sci-Fi fans should remember the scenes from Minority Report, where Tom Cruise stood in front of a futuristic computer, moving files around with only his hands. The ease and speed with which he navigated through the interface for the files he sought seemed faster than your standard mouse clicks. This scene and others like it [...]

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Eye Tracking: Challenging the Biological Monopoly

dbrendant — Tue, 09 Feb 2010 01:00:57 +0000

Here at Eye Tracking Update we’re often talking about eye tracking in humans, and thus dealing with humans’ physiological processes of seeing. But as we know, engineers are attempting to design other, less human objects with an ability to “see”, threatening a living organism’s monopoly on sight. Computers now have image tracking features and object [...]

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Eye Tracking: Making the Right Decisions

dbrendant — Fri, 05 Feb 2010 01:15:17 +0000

Right or left. Up or down. Now or later. This or that. Life is filled with endless choices and countless decisions, and in this information age, it’s only getting more difficult to select between options. And a recent study published in the Wesleyan University’s newsletter, Andrea Patalano, Associate Professor of Psychology, and Barbara Juhasz, Assistant [...]

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Tips From Eye Tracking Studies on Website Design

dbrendant — Thu, 04 Feb 2010 01:02:40 +0000

Here at Eye Tracking update we’re often talking about lessons learned from the various eye tracking studies that have been done over the years. A reader recently forwarded a decent article that collected a bunch of these into one place. Twenty-three to be exact. Here are a few of them relating to webpage layout and [...]

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Where’s Waldo?… Eye Tracking Only Registers Half of the Visual Search Process

mfox — Tue, 02 Feb 2010 01:08:59 +0000

Many people are familiar with the popular “Where’s Waldo” books, in which you search for the red and white sweater-clad Waldo in a chaotic scene of colors and images. But while you were scanning the pictures for the little man, you were most likely unaware of the complex brain functions and visual processing that was [...]

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Eye Tracking: Simple and Rational Is Better In Advertising

dbrendant — Sat, 30 Jan 2010 20:00:51 +0000

Several Eye Tracking Update posts have mentioned saccades and fixations, two terms that essentially make up the nuts and bolts of eye tracking. It was Louis Émile Javal, a French ophthalmologist that first noticed humans’ tendency to dart their eyes around when reading, stopping and starting as they scan across a sentence on a page. [...]

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