Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons of each.The way in which people go about developing strategies is a subject that many researchers have investigated. Game theory takes a look at how people behave during strategic situations … [Read more...]
Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover
After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article covering Campbell’s’ strategy to revamp its product labeling by conducting research using neuromarketing, a relatively new approach to market research … [Read more...]
Eye Tracking: Making the Right Decisions
Right or left. Up or down. Now or later. This or that. Life is filled with endless choices and countless decisions, and in this information age, it’s only getting more difficult to select between options. And a recent study published in the Wesleyan University’s newsletter, Andrea Patalano, Associate Professor of Psychology, and Barbara Juhasz, Assistant Professor of Psychology, used eye tracking technology to study how individuals make decisions. Their theory? To determine the difference between … [Read more...]