Eye Tracking Study Shows Architecture Influences Choice
One website we found recently posted an interesting article originally written for Scientific American in which the author discusses how...
Read MoreUnderstanding An Infant’s Actions Through Eye Tracking
A recent study published as a thesis project at the University of Michigan used eye tracking on infants to explore how babies develop their...
Read MoreCan Eye Tracking be Used to Predict Strategic Behavior?
Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it,...
Read MoreNeuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover
After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate...
Read MoreEye Tracking: Making the Right Decisions
Right or left. Up or down. Now or later. This or that. Life is filled with endless choices and countless decisions, and in this information...
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