Keep up to date with the latest Eye Tracking news and trends

Eye Tracking Study Shows Architecture Influences Choice

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One website we found recently posted an interesting article originally written for Scientific American in which the author discusses how...

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Understanding An Infant’s Actions Through Eye Tracking

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A recent study published as a thesis project at the University of Michigan used eye tracking on infants to explore how babies develop their...

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Can Eye Tracking be Used to Predict Strategic Behavior?

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Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it,...

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Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

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After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate...

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Eye Tracking: Making the Right Decisions

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Right or left. Up or down. Now or later. This or that. Life is filled with endless choices and countless decisions, and in this information...

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