Eye Tracking Update » Decision making

Eye Tracking Study Shows Architecture Influences Choice

dbrendant — Tue, 28 Dec 2010 16:30:08 +0000

One website we found recently posted an interesting article originally written for Scientific American in which the author discusses how people decide to take action. Apparently, decision-making can be traced back to how long someone spends looking at the options. According to the article, if a product is looked at longer, the odds of a [...]

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Driving Blind? Eye Tracking Study Shows Cell Phones Cause Inattention Blindness

Understanding An Infant’s Actions Through Eye Tracking

dbrendant — Tue, 12 Oct 2010 17:00:14 +0000

A recent study published as a thesis project at the University of Michigan used eye tracking on infants to explore how babies develop their understanding of intention, or more specifically, being able to understand how behavior guided internally is different from their actions and the objects around them. Basically, the researchers wanted to discover how [...]

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Can Eye Tracking be Used to Predict Strategic Behavior?

mfox — Fri, 07 May 2010 20:06:17 +0000

Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons [...]

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Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

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Eye Tracking: Making the Right Decisions

dbrendant — Fri, 05 Feb 2010 01:15:17 +0000

Right or left. Up or down. Now or later. This or that. Life is filled with endless choices and countless decisions, and in this information age, it’s only getting more difficult to select between options. And a recent study published in the Wesleyan University’s newsletter, Andrea Patalano, Associate Professor of Psychology, and Barbara Juhasz, Assistant [...]

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