» Decision making</h1> <article> <h1>Can Eye Tracking be Used to Predict Strategic Behavior?</h1> <p>mfox — Fri, 07 May 2010 20:06:17 +0000</p> Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/04/01/eye-tracking-social-behavior-faces/' rel='bookmark' title='Permanent Link: Eye Tracking: Social Behavior and How We Look at Faces'>Eye Tracking: Social Behavior and How We Look at Faces</a></li><li><a href='http://eyetrackingupdate.com/2010/02/18/latest-eye-tracking-web-usability-research-pt2/' rel='bookmark' title='Permanent Link: The Latest in Eye Tracking Web Usability Research pt2'>The Latest in Eye Tracking Web Usability Research pt2</a></li><li><a href='http://eyetrackingupdate.com/2010/03/04/eye-tracking-rely-google-answers/' rel='bookmark' title='Permanent Link: Eye Tracking Looks at How We Rely on Google for Answers'>Eye Tracking Looks at How We Rely on Google for Answers</a></li></ol> </article> <article> <h1>Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover</h1> <p>mfox — Wed, 10 Mar 2010 01:06:37 +0000</p> After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/02/24/eye-tracking-research-measures-effectiveness-super-bowl-ads/' rel='bookmark' title='Permanent Link: Eye Tracking Research Measures Effectiveness of Super Bowl Ads'>Eye Tracking Research Measures Effectiveness of Super Bowl Ads</a></li><li><a href='http://eyetrackingupdate.com/2009/10/15/eye-tracking-a-new-method-for-marketers-to-identify-how-you-really-feel-about-the-media-you-see/' rel='bookmark' title='Permanent Link: Eye Tracking: A New Method for Marketers to Identify How You Really Feel About the Media You See'>Eye Tracking: A New Method for Marketers to Identify How You Really Feel About the Media You See</a></li><li><a href='http://eyetrackingupdate.com/2010/05/12/eye-controlled-video-games-late/' rel='bookmark' title='Permanent Link: Eye Controlled Video Games? Better Late Than Never'>Eye Controlled Video Games? Better Late Than Never</a></li></ol> </article> <article> <h1>Eye Tracking: Making the Right Decisions</h1> <p>dbrendant — Fri, 05 Feb 2010 01:15:17 +0000</p> Right or left. Up or down. Now or later. This or that. Life is filled with endless choices and countless decisions, and in this information age, it’s only getting more difficult to select between options. And a recent study published in the Wesleyan University’s newsletter, Andrea Patalano, Associate Professor of Psychology, and Barbara Juhasz, Assistant [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/05/07/eye-tracking-predict-strategic-behavior/' rel='bookmark' title='Permanent Link: Can Eye Tracking be Used to Predict Strategic Behavior?'>Can Eye Tracking be Used to Predict Strategic Behavior?</a></li><li><a href='http://eyetrackingupdate.com/2010/01/21/eye-tracking-exploring-the-differences-between-baidu-and-google/' rel='bookmark' title='Permanent Link: Eye Tracking Exploring the Differences Between Baidu and Google'>Eye Tracking Exploring the Differences Between Baidu and Google</a></li><li><a href='http://eyetrackingupdate.com/2010/03/04/eye-tracking-rely-google-answers/' rel='bookmark' title='Permanent Link: Eye Tracking Looks at How We Rely on Google for Answers'>Eye Tracking Looks at How We Rely on Google for Answers</a></li></ol> </article> </main></body></html>