Right or left. Up or down. Now or later. This or that. Life is filled with endless choices and countless decisions, and in this information age, it’s only getting more difficult to select between options. And a recent study published in the Wesleyan University’s newsletter, Andrea Patalano, Associate Professor of Psychology, and Barbara Juhasz, Assistant Professor of Psychology, used eye tracking technology to study how individuals make decisions. Their theory? To determine the difference between … [Read more...]