Which One Is Better? Mouse Tracking Or Eye Tracking?
We obviously write a lot about eye tracking here at Eye Tracking Update, and a lot of articles pass over our desks. One that seemed...
Read MoreEye Tracking Shows the Importance of Good Copy
We spend a lot of time talking about the best ways to design a website that helps convey your point, sell your product, keep viewers eyes...
Read MoreSurprise: Eye Tracking Study Reveals Bigger Ads Are More Noticeable
In an article we recently read at mediamemo.allthingsd.com, various online publishers suggest the effectiveness for giant ads that show up...
Read MoreHow to Sell More Juice With Eye Tracking
Brand loyalty is nothing to take lightly, and eye tracking has given some insight into why companies need to stay “true to their...
Read MoreEye Tracking: Does Google Instant Improve Usability?
When it comes to the world wide web, it seems that the old paradigm of “if it ain’t broke, don’t fix it” doesn’t necessarily hold...
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