Using Eye Tracking & Brainwaves to Evaluate Ad Effectiveness
An Indian research agency is saying that advertisements that tend to fare well in the North of India don’t necessarily do as well in the...
Read MoreProject Natal: Targeted Advertising, a Biometric Nightmare
In recent weeks, we at Eye Tracking Update have centered a lot of our attention on new Apple products, and that doesn’t come as a...
Read MoreEye Tracking: Simple and Rational Is Better In Advertising
Several Eye Tracking Update posts have mentioned saccades and fixations, two terms that essentially make up the nuts and bolts of eye...
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