After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article covering Campbell’s’ strategy to revamp its product labeling by conducting research using neuromarketing, a relatively new approach to market research … [Read more...]