Surprise: Eye Tracking Study Reveals Bigger Ads Are More Noticeable
In an article we recently read at mediamemo.allthingsd.com, various online publishers suggest the effectiveness for giant ads that show up...
Read MoreMeasuring Emotional Response to Eye Tracking Ads
Investigators have been using eye tracking again, this time to determine how advertisers can use emotion and attention patterns to monitor...
Read MoreEye Tracking Research Measures Effectiveness of Super Bowl Ads
The Super Bowl came and went earlier this month and while it may have been a first for the New Orleans Saints, football viewers, as usual,...
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