Keep up to date with the latest Eye Tracking news and trends

Eye Tracking: What Are Eyes Doing as They Read?

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Eye tracking was recently used in research that focused on reading and eye movement. A team of researchers led by Erik Reichle of the...

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Mastering Eye Tracking Web Usability Metrics

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No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s...

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Using Eye Tracking to Identify Optimal Product Placement

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Isn’t it amazing how many types of shampoo you find in the hair care aisle? There’s a shampoo out there for everyone; if your hair...

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Eye Tracking: Investigating What Women Notice in Advertisements

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There has been a lot of controversy about the use of images of thin models in media and the effect that constant exposure to these images...

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