Eye Tracking: What Are Eyes Doing as They Read?
Eye tracking was recently used in research that focused on reading and eye movement. A team of researchers led by Erik Reichle of the...
Read MoreMastering Eye Tracking Web Usability Metrics
No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s...
Read MoreUsing Eye Tracking to Identify Optimal Product Placement
Isn’t it amazing how many types of shampoo you find in the hair care aisle? There’s a shampoo out there for everyone; if your hair...
Read MoreEye Tracking: Investigating What Women Notice in Advertisements
There has been a lot of controversy about the use of images of thin models in media and the effect that constant exposure to these images...
Read More