eye gaze tracking - Eye Tracking Update

September 7, 2010

Google Uses Eye Tracking to Test its Revamped Design

May 24, 2010 by dbrendant at 4:30 pm

google uses eye tracking to test its revamped design

As the saying goes, "If it ain’t broke, don’t fix it." But even the most successful websites need a reassessment every now and again to stay ahead of the game. A few days ago, Google introduced it’s latest changes, the eighth iteration of the world’s most popular site. Well, that may not be true anymore actually, as Facebook recently edged Google out of the most visited spot in the United States. Even so, the second most visited spot in the US isn’t a bad place to be, but when you’re … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking Research, Eye Tracking Software, Eye Tracking System, Eyetracking Web Usability Tagged With: eye gaze tracking, Eye Tracking, Eye Tracking Research, Eye Tracking Software, eye tracking study, Eye Tracking System, eye tracking web, eyetracker, eyetracking, Eyetracking Web Usability, gaze tracking, tracking eyes, tracking the eye

The Price of Eye Tracking

May 13, 2010 by dbrendant at 10:32 am

the price of eye tracking

Cost is a word we hear thrown around quite a bit in the eye tracking world. With so many do-it-yourself eye tracking experiments being performed, it’s no wonder that cost has become an issue. As with anything, people can get quite creative finding ways around pricey and inhibitive equipment.In a paper published at Stanford University titled “Reducing the Cost of Eye Tracking Systems”, Manu Kumar tackles, as you might expect, just that.Exhorbitant costs have hindered would-be researchers … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eye Tracking Software, Eye Tracking System Tagged With: eye gaze tracking, eye tracker, eye trackers, Eye Tracking, eye tracking device, Eye Tracking Research, Eye Tracking Software, eye tracking study, Eye Tracking System, eye tracking technology, eye-tracking symposium, eyetrack, eyetracker, eyetracking, gaze tracking, tracking eyes, tracking software, tracking the eye

Eye Controlled Video Games? Better Late Than Never

May 12, 2010 by dbrendant at 10:00 am

Eye Controlled Video Games, Better Late Than Never

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry.The “innovation” article focuses on gamers in search of a more interactive, immersive, and thrilling gaming experience. And thanks to innovations in gaze tracking, gamers have yet another tool at their disposal for … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking Research Tagged With: biometric data, biometrics, computer interaction, eye, eye gaze, eye gaze tracking, eye movement, eye movements, eye region, eye tracker, eye trackers, Eye Tracking, eye tracking device, Eye Tracking Research, Eye Tracking Software, eye tracking study, Eye Tracking System, eye tracking systems, eye tracking technology, eye tracking web, eyetrack, eyetracker, eyetracking, gaming, gaze tracking, human interaction, Human–computer interaction, interactive, interactivity, mouse, navigation tool, peripheral vision, pupil tracking, touch, touchscreen, touchscreens, tracking eyes, tracking software, tracking technology, tracking the eye, UI, usability testing, user interface, video games, video gaming, virtual reality, vision tracking, Visual field, Visual system, visual tracking, VR

Biometric Devices: Skin Based Touch Interface

May 10, 2010 by mfox at 11:10 am

biometric devices: skin based touch interfaces

The way we interact with technology is advancing just as fast as the technologies themselves. Interfaces come in all different shapes and sizes, and now there are many more ways to operate them than the mouse and joystick of the past. In previous Eye Tracking Update posts, we’ve mentioned ocular control with eye tracking devices, and head tracking screen navigation among others. But the hot trend right now is touch screen interface interaction, which is appearing in devices like cell phones, audio … [Read more...]

Filed Under: Biometric Devices Tagged With: Biometric, Biometric Devices, cell phone, computer interaction, eye gaze tracking, Eye Tracking, eye tracking device, Eye Tracking Research, eye tracking study, eyetrack, eyetracker, eyetracking, gaze tracking, Graphical user interface, Human-Computer Interaction, Human–computer interaction, Input device, interface interaction, pupil tracking, screen navigation, touch screen interface, touchscreen, tracking eyes, tracking the eye, vision tracking, visual tracking

Can Eye Tracking be Used to Predict Strategic Behavior?

May 7, 2010 by mfox at 1:06 pm

can eye tracking be used to predict strategic behavior

Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons of each.The way in which people go about developing strategies is a subject that many researchers have investigated. Game theory takes a look at how people behave during strategic situations … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking Research Tagged With: Cognition, cognitive process, cognitive processes, Decision making, eye gaze tracking, eye tracker, Eye Tracking, Eye Tracking Research, eye tracking study, eyetrack, eyetracker, eyetracking, fixation, fixations, game theory, gaze, gaze tracking, Human behavior, pupil tracking, tracking eyes, tracking the eye, vision tracking, visual tracking

Eye Tracking Technology as Memory Aid

May 6, 2010 by dbrendant at 5:00 pm

eye tracking technology as memory aid

In a recent post we noted a meeting that took place in the French Alps ski resort of Megeve. The inaugural Augmented Human International Conference took place over two days, with a gang of engineers and scientists meeting to discuss and share research and innovations on a flurry of new technology.Unfortunately, Eye Tracking Update wasn’t able to make it over to see the conference, but we’ve been finding plenty of articles on the goings on, and it sounds like an interesting success. And as … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking System Tagged With: eye gaze tracking, eye tracker, Eye Tracking, eye tracking device, Eye Tracking Research, eye tracking study, Eye Tracking System, eye tracking technology, eyetrack, eyetracker, eyetracking, field of vision, gaze tracking, pupil tracking, tracking eyes, tracking technology, tracking the eye, usability studies, vision tracking, visual tracking, Web usability, web usability studies

Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

May 6, 2010 by dbrendant at 4:14 pm

Anyone who has been told a lie knows that it doesn’t feel great to be misled. Of course, some people are more gullible than others while some seem to have a knack for spotting a lie right from the get go.When it comes to the World Wide Web, we know bynow that it pretty much comes with the territory that we’re being lied to on a daily basis. Phishing scams, Nigerian princes asking for money, random friendship and sexual solicitations, advertisements – the list of Internet deception goes … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking Research, Eye Tracking Software, Eye Tracking System Tagged With: eye gaze tracking, eye movement, eye movements, Eye Tracking, Eye Tracking Research, Eye Tracking Software, eye tracking study, Eye Tracking System, eyetrack, eyetracker, eyetracking, gaze, gaze tracking, pupil dilation, pupil tracking, tracking eyes, tracking the eye, vision tracking, visual tracking

A Heartwarming Eye Tracking Story

May 3, 2010 by dbrendant at 5:02 pm

a heartwarming eye tracking story

At Eye Tracking Update, we generally cover a lot of the debates and conversations within the eye tracking industry, most of which, not surprisingly, center around usability testing and eye tracking’s effectiveness in determining tangible results. One subject that tends to be inarguable, however, is eye tracking’s ability to enable communication amongst the disabled.A rather heart -warming article, for example, was published the other day in the Grand Island Independent, a daily newspaper … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking Research Tagged With: eye gaze tracking, Eye Tracking, eye tracking device, Eye Tracking Research, eye tracking study, eye tracking technology, eyetrack, eyetracker, eyetracking, gaze tracking, neurological diagnosis, pupil tracking, retinal scanner, speech therapists, tracking eyes, tracking technology, tracking the eye, usability, usability testing, vision tracking, visual tracking

Eye Tracking: Online Social Networks and Web Usability Testing

April 30, 2010 by mfox at 2:49 pm

eye tracking: online social network and web usability testing

Website usability testing has received a lot of attention lately. As some of the most frequently used sites on the web, social networking vehicles like Facebook have been the subject of multiple usability studies. Various Eye Tracking Update articles have touched on the debate regarding which technique used in these studies for evaluating web usability is superior.One study conducted at a Swedish university compared the efficiency of two different methods while assessing the usability of Facebook, … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: eye gaze tracking, Eye Tracking, Eye Tracking Research, eye tracking study, eye tracking web, eyetrack, eyetracker, eyetracking, Eyetracking Web Usability, facebook, gaze tracking, pupil tracking, Social network, Social Networking, social networking site, social networking sites, tracking eyes, tracking the eye, usability evaluation techniques, usability studies, usability testing, user experience, vision tracking, visual tracking, Web usability, web usability research, web usability study

Eye Tracking: Sexual Attraction on the Dance Floor

April 29, 2010 by mfox at 11:32 am

eye tracking: sexual attraction and the dance floor

Dancing is a fascinating phenomenon that spans the ages and practically every culture in history. For most people, there is something about rhythm that compels the body to move, but why is this? Is it simply a behavior influenced by culture and adopted as a social norm, or is it ingrained in our nature, in our genes?Dr. Peter Lovatt, a lecturer in Psychology of Dance at the University of Hertfordshire, suggests the latter, and more specifically that the compulsion to move to music may be similar … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research Tagged With: behavior, eye gaze tracking, Eye Tracking, eye tracking device, Eye Tracking Research, eye tracking study, eyetrack, eyetracker, eyetracking, gaze tracking, Human behavior, males and females, mating ritual, pupil tracking, tracking eyes, tracking the eye, vision tracking, visual tracking