Eye Tracking Update » eye movement

Eye Tracking: What Are Eyes Doing as They Read?

dbrendant — Wed, 23 Mar 2011 14:36:12 +0000

Eye tracking was recently used in research that focused on reading and eye movement. A team of researchers led by Erik Reichle of the University of Pittsburgh, undertook research in an effort to better understand how the brain controls movement of the eye. How often is it that you are reading a book, and you [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

Eye Tracking and Monitoring Saliency Maps

dbrendant — Fri, 28 Jan 2011 16:28:31 +0000

Another study using eye tracking was passed along to us, this time from the Institute of Cognitive Science in Osnabrück, Germany. This one’s a little difficult to crack, so I’ll keep it simple and let you explore the original article if you are interested. Using an Eyelink II manufactured by SR Research Ltd out of [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Eye Tracking: Helpful Tips For Your Site Design

dbrendant — Mon, 03 Jan 2011 16:30:00 +0000

A recent article takes a look at one of the more overlooked design principles, the patterns of eye movement. For readers of our blog, eye movement and gaze tracking will come as nothing new, but for many designers and creative directors, gaze tracking is still something of a mystery, yet to be truly utilized in [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Study Shows Architecture Influences Choice

dbrendant — Tue, 28 Dec 2010 16:30:08 +0000

One website we found recently posted an interesting article originally written for Scientific American in which the author discusses how people decide to take action. Apparently, decision-making can be traced back to how long someone spends looking at the options. According to the article, if a product is looked at longer, the odds of a [...]

Check Out The Free Eye Tracking Industry Report

Driving Blind? Eye Tracking Study Shows Cell Phones Cause Inattention Blindness

Which One Is Better? Mouse Tracking Or Eye Tracking?

dbrendant — Mon, 27 Dec 2010 16:30:05 +0000

We obviously write a lot about eye tracking here at Eye Tracking Update, and a lot of articles pass over our desks. One that seemed particularly relevant had to do with the difference, pros, and cons between eye tracking and mouse tracking. Usability studies, of course, are used to test and optimize a website’s usability. [...]

Check Out The Free Eye Tracking Industry Report

Tobii Announces a Faster, Better Eye Tracker

dbrendant — Fri, 24 Dec 2010 16:30:06 +0000

Tobii Technology gets a lot of play both here and around the web. They’re one of the more established eye tracking businesses in the industry and have worked with many websites for usability purposes. In a recent article at Bradenton.com, Tobii is reported as having launched a 300 Hz eye tracker that should give users [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Your Unique Eye Movements Can Become Your ID

dbrendant — Mon, 20 Dec 2010 16:30:05 +0000

We’ve been writing quite a bit about biometrics here at Eye Tracking Update. In recent months we’ve covered a number of news stories and technologies, a short history, and even a story about a NYU professor who had a digital camera implanted into the back of his head for an art project. Fingerprints, facial geometry, [...]

Check Out The Free Eye Tracking Industry Report

Superfast Camera Makes for Faster Eye Tracking

dbrendant — Sat, 18 Dec 2010 16:30:14 +0000

A recent post at IEEE Spectrum’s technology blog discusses a new invention – an extremely fast robotic camera system that can mimic the movements of the human eye. The devices has come out of Germany, and researchers say the robotic camera can imitate the motion of real eyes at what can only be described as [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: How Does Color Affect Attention?

dbrendant — Thu, 16 Dec 2010 16:30:24 +0000

In a recent paper, eye tracking was used to detail the effects of color on human overt attention. The paper, penned by Torsten Benz of the University of Osnabruck, Germany, investigates the influence of color on attention. In carrying out his study, he used eye tracking data from earlier research developed by Willenbocke, as well [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking and the Future of the Classroom

smcmullen — Sun, 12 Dec 2010 16:30:30 +0000

Education through the mode of the classroom where there is one teacher for every 10-15 students is slowly dying. Overcrowding in the schools and budget-cuts coupled with the inability of many teachers to engage the students really leaves the door open for the future of education to evolve. into learning through interaction with other students, [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Student Creates Eye Tracking Robot To Aid Disabled

dbrendant — Thu, 09 Dec 2010 16:30:19 +0000

Here at Eye Tracking Update we will occasionally write about Artificial Intelligence and robotic systems if they have something to do with the general topics we cover. Lately though, it seems we’ve written more and more on robotics in general as there seems to be an ample amount of crossover between that industry and the [...]

Check Out The Free Eye Tracking Industry Report

Surprise: Eye Tracking Study Reveals Bigger Ads Are More Noticeable

dbrendant — Wed, 01 Dec 2010 16:30:13 +0000

In an article we recently read at mediamemo.allthingsd.com, various online publishers suggest the effectiveness for giant ads that show up on sites as you’re browsing the web. Apparently, these ads have stopping power (and it’s not just the fact that they literally stop you from viewing the site, obstructing text and the stuff you’re looking [...]

Check Out The Free Eye Tracking Industry Report

Researchers Develop Eye Tracking Drowsiness Detection for Drivers

dbrendant — Mon, 22 Nov 2010 17:57:57 +0000

As we know, eye tracking technology is becoming a major player in driver safety. Many eye tracking systems are marketed for vehicle operation and identifying and combating drowsiness. There are head mounted versions as well as systems that mount to the dashboard. At a recent VISION trade fair in Stuttgart, Germany, researchers presented a new [...]

Check Out The Free Eye Tracking Industry Report

Measuring Emotional Response to Eye Tracking Ads

dbrendant — Wed, 17 Nov 2010 16:30:11 +0000

Investigators have been using eye tracking again, this time to determine how advertisers can use emotion and attention patterns to monitor consumers as they watch online advertisements. In the paper, authored by Thales Teixeira of Harvard Business School, Michel Wedel of the University of Maryland, and Rik Pieters of Tillburg University in the Netherlands, eye [...]

Check Out The Free Eye Tracking Industry Report

How Can Eye Tracking Improve Interactions With Mobile Devices

dbrendant — Thu, 11 Nov 2010 17:00:09 +0000

Another paper focusing on eye tracking and eye-based interaction in mobile devices was passed along to us. In it, Jayson Turner writes on mobile devices and their function of collecting information on surroundings and context. Mobile devices are meant to interact with and determine the context in which they function, navigate, and analyze. For example, [...]

Check Out The Free Eye Tracking Industry Report

Musicians Use Eye Tracking in Rhythm Research

dbrendant — Tue, 09 Nov 2010 17:00:46 +0000

A recent experiment at the University of Oregon used eye tracking technology to study how musicians’ sense or rhythm can be used to trigger sounds at precise times. Many studies focus on the ability of eye tracking to enable communication, or to see how a website user navigates through a page. But not many studies [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Eye Tracking Research Advances With Gaze Probing

dbrendant — Sat, 06 Nov 2010 16:00:58 +0000

A recent paper presented at the International Conference on Pattern Recognition introduced a novel method of eye tracking, know as gaze probing. The goal of gaze probing is to estimate the object that a user focuses on when they are looking at dynamic content. Dynamic content is defined as scrolling images and text on a [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Provides Insight into Consumer Search Behavior

dbrendant — Thu, 04 Nov 2010 20:45:40 +0000

The online search industry is enormous and plenty of money seems to be thrown into developing new ways of searching and advertising. In a recent study, eye tracking was used to view the habits of consumers as they searched through various sites, querying for information or shopping and performing transactions. Half of Internet queries are [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Eye Tracking Studies Effect of Motion on Autistic Infants

dbrendant — Mon, 18 Oct 2010 22:04:58 +0000

A recent study using eye tracking was conducted at the University of California, San Diego on infants and toddlers with autism. In the study, Karen Pierce, a PhD at the university, led a team as they observed 110 children between the ages of 14 and 42 months. Of the 110 children observed, 37 had autism [...]

Check Out The Free Eye Tracking Industry Report

Using Eye Tracking to Study Linguistic Annotation

dbrendant — Tue, 28 Sep 2010 18:00:23 +0000

An article published recently by researchers at Universitat Duisburg-Essen and Universitat Jena, both located in Germany, featured the use of eye tracking. Researchers focused on the concept of annotation and the behavioral tendencies of those people doing annotations for various linguistic studies. In the world of linguistics and others, supervised approaches to machine learning are [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking is Changing the Web

dbrendant — Sat, 18 Sep 2010 16:00:38 +0000

Like it or not, eye tracking is changing the web in some interesting ways. It’s a good way to get an idea of website usability, it can aid the disabled, can remotely operate vehicles, and may even reinvent the way we read media. From Alfred Yarbus’ book, Eye Tracking and Vision, written in 1967 to [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Eye Tracking Reveals the World Through Babies’ Eyes

dbrendant — Fri, 10 Sep 2010 21:19:14 +0000

Have you ever wondered what the world looks like through the eyes of a child? For most of us, that time was too long ago to remember. An eye tracking article appeared in the New York Times about a group of scientists who are using eye tracking to learn how children look at and interact [...]

Check Out The Free Eye Tracking Industry Report

Driving Around the Bend: Eye Tracking for Curve Navigation

dbrendant — Tue, 31 Aug 2010 17:30:42 +0000

You’ve likely seen a car commercial in which the driver is stealthily navigating a rural road with sharp twists and turns. How do they do that? Where do they look? A recent article at Physorg.com notes that it is well documented that when negotiating winding roads, a driver typically looks at a specific and well-defied point [...]

Check Out The Free Eye Tracking Industry Report

What Eye Tracking Could Do For You

dbrendant — Wed, 11 Aug 2010 17:41:16 +0000

In a recent article we discussed further what eye tracking is good for. With a lot of naysayers still voicing legitimate concerns, it’s important to note eye tracking’s value, even if it comes at a high price. There are a number of companies working on more affordable (dare we say – cheap) products, but unless [...]

Check Out The Free Eye Tracking Industry Report

How Do You Measure the Value of Eye Tracking?

dbrendant — Sun, 08 Aug 2010 16:00:03 +0000

We recently wrote an article touching on some of the limitations of eye tracking. There are more. Of course, nothing is perfect, and many naysayers have legitimate concerns when it comes to eye tracking in the realm of usability. Most of these limitations are based around usability studies, which is certainly what most think about [...]

Check Out The Free Eye Tracking Industry Report

Text 2.0 Uses Eye Tracking to Customize Reader Experience

dbrendant — Sat, 07 Aug 2010 16:00:51 +0000

Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking and Style Guides

dbrendant — Wed, 28 Jul 2010 23:33:54 +0000

We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye tracking studies – usability wise, anyway – are based around exactly this: where do readers look first. We’ve been following eye tracking news in depth for about a [...]

Check Out The Free Eye Tracking Industry Report

Moodle Using Eye Tracking to Study Usability and eLearning

dbrendant — Thu, 22 Jul 2010 17:13:19 +0000

Another study using eye tracking we came across at Eye Tracking Update has to do with a program called Moodle, which appears to be an e-Learning (teaching and learning) program used by Austrian students (please correct me if I’m wrong or if you have any more information about the program). Gergely Rakoczi of the Vienna [...]

Check Out The Free Eye Tracking Industry Report

Using Eye Tracking & Mouse Movements to Analyze Search Behavior

dbrendant — Thu, 15 Jul 2010 22:46:10 +0000

For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates regarding the relationship between what a user is looking at versus what they’re thinking about (Is it the same thing or is it something entirely different?), and it’s exciting to see [...]

Check Out The Free Eye Tracking Industry Report

Pricing Tobii’s New Eye Tracking Glasses

dbrendant — Tue, 13 Jul 2010 01:39:42 +0000

The Swedish eye tracking technology enterprise Tobii has released a new set of mobile eyeglasses that can track a user’s eye movements while they’re on the go. It looks like it’s being marketed to companies interested in tracking their customers shopping habits and eye movements at retail stores. Procter and Gamble are beta testing the [...]

Check Out The Free Eye Tracking Industry Report

Is Nokia Making an Eye Tracking Controlled Mobile Phone?

dbrendant — Thu, 08 Jul 2010 01:25:08 +0000

With all the buzz about iPhones, other cell phone manufactures get overlooked. But some of them are developing some pretty cool new technology of their own. Nokia, the Finnish mobile technology giant, is announcing that they have been working on a new phone that is controlled with gaze through eye tracking. If you stare at [...]

Check Out The Free Eye Tracking Industry Report

Biometric Devices: Revealing How the Brain Recognizes Objects

dbrendant — Tue, 06 Jul 2010 23:50:17 +0000

Some interesting biometrics news was reported in an article published earlier this month by The Behavioral Medicine Report. A new computational model is shedding light on how the brain visually identifies objects. It is said that researchers at MIT’s McGovern Institute for Brain Research recently developed a new mathematical model that can predict the brain’s [...]

Check Out The Free Eye Tracking Industry Report

Motion Tracking: Waving Goodbye to the Past

egutierrez — Thu, 24 Jun 2010 00:29:55 +0000

Sci-Fi fans should remember the scenes from Minority Report, where Tom Cruise stood in front of a futuristic computer, moving files around with only his hands. The ease and speed with which he navigated through the interface for the files he sought seemed faster than your standard mouse clicks. This scene and others like it [...]

Check Out The Free Eye Tracking Industry Report

Blog Your Life With Sony’s Eye Tracking Prototype

dbrendant — Wed, 23 Jun 2010 00:05:55 +0000

Similar to some other devices we’ve seen recently, Sony is said to be working on a pair of eye tracking glasses. Tech-On!, a technology news site which covers tech industry across Asia, is reporting that Sony Computer Science Laboratories Inc (Sony CSL) recently showcased a device that tracks human eye movement with infra red light [...]

Check Out The Free Eye Tracking Industry Report

Steering a Car With Eye Tracking is the Future

dbrendant — Fri, 18 Jun 2010 00:37:45 +0000

Eye tracking studies in the past have shown that people tend to look where they want to go. That is, if there’s an obstacle in the way, you’re better off choosing your line around it rather than staring at the object as you speed towards it. Take high performance driving schools, for example. They teach [...]

Check Out The Free Eye Tracking Industry Report

Rembrandt and Eye Tracking

dbrendant — Sat, 12 Jun 2010 01:11:24 +0000

If art is so subjective, why do some people gravitate towards some artists and not others? What is it about a painting that makes it engaging enough for the work to stand time and keep people coming back over and over again? Difficult questions, and plenty of theory and art criticism has been written on [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Old News But Relevant News: Apple and Eye Tracking

dbrendant — Thu, 03 Jun 2010 16:24:37 +0000

This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point. Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking and Social Anxiety

dbrendant — Wed, 02 Jun 2010 00:17:10 +0000

These days it’s impossible to turn on the television without seeing an ad for social anxiety medication. The sad little animated lump rolling along the screen reminds us that it’s one of the most prevalent psychiatric conditions, affecting a large swath of the population. A recent study focusing on the subject explored how socially anxious [...]

Check Out The Free Eye Tracking Industry Report

Eye Controlled Video Games? Better Late Than Never

dbrendant — Wed, 12 May 2010 17:00:25 +0000

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry. The “innovation” article focuses on [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

dbrendant — Thu, 06 May 2010 23:14:43 +0000

Anyone who has been told a lie knows that it doesn’t feel great to be misled. Of course, some people are more gullible than others while some seem to have a knack for spotting a lie right from the get go. When it comes to the World Wide Web, we know bynow that it pretty [...]

Check Out The Free Eye Tracking Industry Report

Do It Yourself Eye Tracking

mfox — Tue, 20 Apr 2010 16:18:27 +0000

News about breakthroughs and newfound uses for eye tracking creates a lot of excitement and interest in the technology. Unfortunately, the eye tracking industry has not reached the point where you can just walk into your local Best Buy and purchase an eye tracker to play with. The current commercially available eye-trackers cost thousands or [...]

Check Out The Free Eye Tracking Industry Report

Using Eye Tracking to Identify Optimal Product Placement

mfox — Sun, 28 Mar 2010 16:00:51 +0000

Isn’t it amazing how many types of shampoo you find in the hair care aisle? There’s a shampoo out there for everyone; if your hair is dry, thin, oily, blonde or frizzy there is guaranteed to be a product specially designed to moisturize, thicken, brighten, clarify or straighten just for you. But realistically, doesn’t shampoo just [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: EyeWriter Featured in SXSW Conference

dbrendant — Fri, 26 Mar 2010 16:00:24 +0000

National Public Radio was down in Austin, Texas over the weekend to cover the South By Southwest festival, an annual music showcase and tech conference, which attracted musicians, artists, filmmakers, techies, and fans from around the globe. As usual, this year was chock full with concerts featuring the latest and greatest rising stars in independent [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Investigating What Women Notice in Advertisements

mfox — Thu, 25 Mar 2010 16:59:01 +0000

There has been a lot of controversy about the use of images of thin models in media and the effect that constant exposure to these images has on the self-perception of the “average” female. Women see these “idealized” images of the female body on TV and in advertisements constantly, and studies have shown that this [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking … Baby-Style

mfox — Fri, 19 Mar 2010 22:20:56 +0000

Wouldn’t it be interesting to see the world from the perspective of an infant as it explores its surroundings? Observing looking behavior in infants can provide valuable information about perception, cognition, and social development because visual information obtained through fixations on environmental elements often guides physical actions. Natural vision behavior is the best way to [...]

Check Out The Free Eye Tracking Industry Report

How Does Eye Tracking Detect the Object of Visual Attention?

mfox — Wed, 10 Mar 2010 20:58:06 +0000

A recent Eye Tracking Update post detailed the basic anatomy of the eye and the two primary types of vision, foveal and peripheral. To continue the discussion on eye biology and how it relates to eye tracking technology, let’s take a look at the behavior that brings the two together: eye movement. The majority (about [...]

Check Out The Free Eye Tracking Industry Report

Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Looks at How We Rely on Google for Answers

mfox — Thu, 04 Mar 2010 19:44:58 +0000

The Internet has changed the way we seek information. Up until the last couple decades, information was found in books or in the minds of those more knowledgeable about a subject than ourselves. But today, if you have a question, you just “Google it.” The seemingly all-knowing Google (or Yahoo, MSN, Bing, etc.) is where [...]

Check Out The Free Eye Tracking Industry Report

The Latest in Eye Tracking Web Usability Research pt3

mfox — Thu, 25 Feb 2010 21:00:35 +0000

Eye tracking as a method of researching web usability has been the main topic of a couple of recent posts on Eye Tracking Update. Covering recommendations about the planning and conduct of web usability research by the consulting and research company, Nielsen and Norman Group, these posts laid the groundwork for this third post, which [...]

Check Out The Free Eye Tracking Industry Report

The Latest in Eye Tracking Web Usability Research pt2

mfox — Thu, 18 Feb 2010 23:12:43 +0000

It is no secret that eye tracking is one of the most revealing approaches to evaluating web usability. A viewer’s eye movement behavior as they scan through a webpage or site can tell a lot about how navigable and user friendly the design is. Of course there are other, simpler evaluation tools like monitoring cursor [...]

Check Out The Free Eye Tracking Industry Report