Eye Tracking Update » eye tracker

Eye tracking biometrics for medical diagnosis

mfox — Thu, 22 Dec 2011 22:21:53 +0000

The intimate connection between the eyes and the brain make eye tracking a clear fit in the field of neuroscience. In fact, the eyes have distinct movement patterns that can be altered by neurodamage and neurological disorders, which can be captured and identified by certain eye tracking systems. Recent advances in eye tracking technology by [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Eye Tracking Cost: a Tradeoff for Quality?

mfox — Fri, 02 Dec 2011 00:00:35 +0000

One of the greatest factors inhibiting the widespread use of eye tracking is cost. It’s an issue that comes up in our articles frequently, and is apparently a popular topic among our readers. In fact, the top 3 most read posts last month were: The Price of Eye Tracking, How to Make An Eye Tracker [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Co-Registering EEG and Eye Tracking Data for Research

mfox — Thu, 10 Nov 2011 22:30:38 +0000

What are consumers thinking about when they look at an advertisement? How does the brain react when reading complex content? Questions like these regarding the relationship between visual attention and cognitive or emotional reactions are being investigated using co-registration of eye tracking and EEG brainwave data. Using a combination of biometric technologies, scientists at Humboldt [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Eye Tracking Makes Astigmatism Correction Possible

mfox — Mon, 27 Jun 2011 23:30:33 +0000

As eye tracking technology advances, we are beginning to see more complex applications arise. A recent press release announced a new LASIK procedure that uses eye tracking technology to facilitate the delicate laser procedure. Until the development of Advanced Control Eyetracking (ACE) for the Technolas Perfect Vision LASIK platform, patients with astigmatism were ineligible to [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Wearable Eye Tracker Puts Microsoft Kinect to the Test

mfox — Tue, 14 Jun 2011 23:35:39 +0000

The UK-based usability company, User Vision, is demonstrating that eye tracking usability testing isn’t just for computer applications and websites. User Vision recently conducted a usability study on the Microsoft Kinect for Xbox 360 to evaluate user experience. Test subjects wore Tobii Glasses while they set up and played the game, Reflex Ridge. The eye [...]

Check Out The Free Eye Tracking Industry Report

New Eye Tracker for Academic, Market, and Usability Research

mfox — Thu, 09 Jun 2011 17:24:21 +0000

So far, this year has been full of new eye tracking product releases. It seems portability is the trend of the year with a focus on eye tracking products for market and usability research. These new developments are good news for the eye tracking user community, which is growing rapidly every year. It was brought [...]

Check Out The Free Eye Tracking Industry Report

Head Tracking On The Cheap

dbrendant — Tue, 15 Feb 2011 16:30:11 +0000

A website was recently passed our way that gave pretty detailed instructions on how to build your own head tracker for cheap. We’ve seen a few of these in the past and others featuring eye trackers, but this one seems pretty well done so we thought we’d pass it along. The post on maximumpc.com goes [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Eye Tracking and Monitoring Saliency Maps

dbrendant — Fri, 28 Jan 2011 16:28:31 +0000

Another study using eye tracking was passed along to us, this time from the Institute of Cognitive Science in Osnabrück, Germany. This one’s a little difficult to crack, so I’ll keep it simple and let you explore the original article if you are interested. Using an Eyelink II manufactured by SR Research Ltd out of [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

The Engineer Behind the Eye Tracking Robotic System

dbrendant — Tue, 11 Jan 2011 16:30:58 +0000

Eye tracking was mentioned in a recent post in the UK’s Bradford Telegraph and Argus. For many of you who frequent Eye Tracking Update, the article might seem a little elementary but let’s not forget – while eye tracking is a center of attention for most of us, it’s not as ubiquitous as we think. [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Mastering Martial Arts Can Teach You Life Lessons

dbrendant — Fri, 31 Dec 2010 16:30:34 +0000

We tend to see a lot of similar news at Eye Tracking Update, so when someone passes along a new piece of research involving eye tracking in a novel way, we get pretty excited. In a recent article, one writer discusses cognitive and psychological research having to do with martial arts training. As the author [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Tobii Announces a Faster, Better Eye Tracker

dbrendant — Fri, 24 Dec 2010 16:30:06 +0000

Tobii Technology gets a lot of play both here and around the web. They’re one of the more established eye tracking businesses in the industry and have worked with many websites for usability purposes. In a recent article at Bradenton.com, Tobii is reported as having launched a 300 Hz eye tracker that should give users [...]

Check Out The Free Eye Tracking Industry Report

SMI Unveils 500 Hz Binocular Remote Eye Tracker

dbrendant — Thu, 23 Dec 2010 16:30:29 +0000

In other new eye tracking news, Business Wire is reporting that engineers have created what is being called the world’s first 500 Hz binocular remote eye tracker. They’re calling it the SMI RED500, and it’s the first in a new world of devices that combine eye tracking and scientific experimentation with more ease. The system [...]

Check Out The Free Eye Tracking Industry Report

Superfast Camera Makes for Faster Eye Tracking

dbrendant — Sat, 18 Dec 2010 16:30:14 +0000

A recent post at IEEE Spectrum’s technology blog discusses a new invention – an extremely fast robotic camera system that can mimic the movements of the human eye. The devices has come out of Germany, and researchers say the robotic camera can imitate the motion of real eyes at what can only be described as [...]

Check Out The Free Eye Tracking Industry Report

Inexpensive Eye Tracking Device to Detect Drowsy Driving

dbrendant — Tue, 14 Dec 2010 16:30:32 +0000

A short post from the auto-related website Auto Examiner was passed along to us the other day and it briefly mentioned eye and head tracking as a solution to drowsy driving. According to the article, 62% of motorists have fall asleep at the wheel. There’s not a lot of context to the statement, and we [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking and the Symbiotic Interface

smcmullen — Mon, 13 Dec 2010 16:30:57 +0000

Recently I was speaking with one of my game industry colleagues and an idea for a new type of symbiotic interface occurred to the both of us — almost simultaneously. With the announcement of the Microsoft Kinect, the entire human body without peripherals has now become THE interface. This technology by itself is revolutionary and [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Eye Tracking and the Future of the Classroom

smcmullen — Sun, 12 Dec 2010 16:30:30 +0000

Education through the mode of the classroom where there is one teacher for every 10-15 students is slowly dying. Overcrowding in the schools and budget-cuts coupled with the inability of many teachers to engage the students really leaves the door open for the future of education to evolve. into learning through interaction with other students, [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Eye Tracking and the Future of the Family Room

smcmullen — Fri, 03 Dec 2010 16:30:37 +0000

Over the past year we have seen the ongoing media center technology battle for supremacy. Apple, Tivo, Boxee, Google, Pandora, Roku, Sharp, Sony, Samsung, Visio and many others have been fighting it out trying to create superior technology and convince consumers that their brand of connected television or media center box is the future of [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

A Proposal For An Integrated Eye Tracker

dbrendant — Tue, 16 Nov 2010 16:30:35 +0000

In a recent paper written by Hong Liu of the Key Laboratory of Machine Perception and Intelligence at Peking University in Beijing, an integrated eye tracker was proposed to improve real-time eye detection – the goal being to track the eyes under variable rotation angles. Liu suggests the creation of an eye tracker that can [...]

Check Out The Free Eye Tracking Industry Report

A New Scheme For Determining Eye Presence

Musicians Use Eye Tracking in Rhythm Research

dbrendant — Tue, 09 Nov 2010 17:00:46 +0000

A recent experiment at the University of Oregon used eye tracking technology to study how musicians’ sense or rhythm can be used to trigger sounds at precise times. Many studies focus on the ability of eye tracking to enable communication, or to see how a website user navigates through a page. But not many studies [...]

Check Out The Free Eye Tracking Industry Report

No related posts.

Does Eye Tracking Alter User Behavior?

dbrendant — Sun, 07 Nov 2010 17:00:33 +0000

We all know eye tracking can be informative in showing what someone pays attention to during various tasks. But we haven’t read too many studies in which researchers have taken into account the behavioral changes subjects undergo when they know that they are being observed. People act one way when they know they are alone, [...]

Check Out The Free Eye Tracking Industry Report

Can Eye Tracking be Used to Predict Strategic Behavior?

Eye Tracking Provides Insight into Consumer Search Behavior

dbrendant — Thu, 04 Nov 2010 20:45:40 +0000

The online search industry is enormous and plenty of money seems to be thrown into developing new ways of searching and advertising. In a recent study, eye tracking was used to view the habits of consumers as they searched through various sites, querying for information or shopping and performing transactions. Half of Internet queries are [...]

Check Out The Free Eye Tracking Industry Report

What Eye Tracking Can Teach Us About Packaging

dbrendant — Wed, 03 Nov 2010 16:56:55 +0000

When we go shopping we’re typically bombarded with a slew of color and text. Each package that runs the length of the grocery store aisle seems as if it’s screaming for our attention with saturated color, bold print, and the occasional silly character. Consumers are attracted to what they’re attracted to, but it’s not arbitrary. [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Does Google Instant Improve Usability?

dbrendant — Tue, 02 Nov 2010 17:33:12 +0000

When it comes to the world wide web, it seems that the old paradigm of “if it ain’t broke, don’t fix it” doesn’t necessarily hold sway. Eye tracking is just one of the methods being used to make the Internet even better. In an ever-accelerating technological culture, a first to the finish line mentality seems [...]

Check Out The Free Eye Tracking Industry Report

Understanding An Infant’s Actions Through Eye Tracking

dbrendant — Tue, 12 Oct 2010 17:00:14 +0000

A recent study published as a thesis project at the University of Michigan used eye tracking on infants to explore how babies develop their understanding of intention, or more specifically, being able to understand how behavior guided internally is different from their actions and the objects around them. Basically, the researchers wanted to discover how [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking in the World of Social Media Pt.2

smcmullen — Mon, 04 Oct 2010 18:52:52 +0000

In our last article, we described a scenario in which you bumped into one of your 200 “friends,” and you can remember their face but not their name. We explained that in the near future (the next two years or so) technology may make it possible to avoid this type of awkward social situation. The [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Study Users in Interactive Search

dbrendant — Fri, 01 Oct 2010 18:45:48 +0000

Eye tracking is a technology that is being used worldwide as a powerful research tool. In fact, we came across this recent study out of Germany in which Thomas Beckers and Norbert Fuhr of the University of Duiburg-Essen teamed up to research how users handle interactive search systems. Interested in book titles, they created a [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Non-Verbal Communication Cues for Advanced Robotics Pt.2

egutierrez — Wed, 29 Sep 2010 16:42:27 +0000

In our first article about Jokinen’s research on non-verbal signals for turn-taking and feedback using eye tracking, we discussed the planned objectives of her research and what she sought to uncover about the way we communicate. This article is a continuation which describes the procedures of her research and the fascinating conclusions she and her [...]

Check Out The Free Eye Tracking Industry Report

Using Eye Tracking to Study Linguistic Annotation

dbrendant — Tue, 28 Sep 2010 18:00:23 +0000

An article published recently by researchers at Universitat Duisburg-Essen and Universitat Jena, both located in Germany, featured the use of eye tracking. Researchers focused on the concept of annotation and the behavioral tendencies of those people doing annotations for various linguistic studies. In the world of linguistics and others, supervised approaches to machine learning are [...]

Check Out The Free Eye Tracking Industry Report

How To Make An Eye Tracker For Under Fifty Bucks

dbrendant — Thu, 23 Sep 2010 23:44:38 +0000

Attention all you eye tracking do-it-yourselfers out there. A paper published just the other day by a researcher in Poland reveals, in detail, just how to go about building a low cost, head-mounted eye tracking system. We’ve written a lot about the cost-prohibitive nature of eye tracking, and the paper essentially shows a short, step-by-step [...]

Check Out The Free Eye Tracking Industry Report

Biometric Devices: Can An Electronic Driving Coach Make Safer Roads?

dbrendant — Tue, 21 Sep 2010 16:24:40 +0000

If your state hasn’t banned the use of handheld phones while driving, it’s likely that it will soon join the increasing number of states that have, but as a recent article posted by the University of Washington states, it’s a difficult law to enforce. There are so many multi-functional gadgets out there, it makes it [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking in the Drive Simulator

egutierrez — Wed, 15 Sep 2010 00:33:02 +0000

Eye tracking can be used in just about any number of tasks that your average person might perform in a day. Driving is no different, and drive simulation provides researchers with a platform with which to safely perform studies on people’s driving habits without endangering them or someone else. Whether the technology is being used [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Reveals the World Through Babies’ Eyes

dbrendant — Fri, 10 Sep 2010 21:19:14 +0000

Have you ever wondered what the world looks like through the eyes of a child? For most of us, that time was too long ago to remember. An eye tracking article appeared in the New York Times about a group of scientists who are using eye tracking to learn how children look at and interact [...]

Check Out The Free Eye Tracking Industry Report

Biometric Devices: First Eye Control and Now Sniff Control

dbrendant — Thu, 09 Sep 2010 22:06:18 +0000

It seems that there are many new approaches to wheelchair control popping up, using just about any bodily function imaginable. Finally, action is being taken to meet the needs of large portion of paralyzed individuals that don’t have the ability to use traditional, hand-controlled wheelchairs. We’ve heard of wheelchairs controlled with eye tracking, movement of [...]

Check Out The Free Eye Tracking Industry Report

Cheaper Eye Tracking Increases Relative Value of Heatmaps

dbrendant — Thu, 09 Sep 2010 00:13:02 +0000

There are many who swear by eye tracking heatmaps, saying the visuals are effective and can help us to understand where a viewer is looking as they peruse a website. And of course there are many that say that while a heatmap may show us exactly where someone looks, it doesn’t show us what they [...]

Check Out The Free Eye Tracking Industry Report

GazeHawk Makes Eye Tracking More Affordable

How does Head Stability Improve Eye Tracking Accuracy?

dbrendant — Mon, 16 Aug 2010 16:00:34 +0000

When conducting research, the accuracy of the data is critical to the validity of the results. In the field of eye tracking research, we are always searching for ways to improve our techniques and make the data we collect as legitimate as possible. A German blogger, Markus Weber, discussed data accuracy of eye tracking in [...]

Check Out The Free Eye Tracking Industry Report

How Do You Know Which Eye Tracking Metrics To Use?

dbrendant — Fri, 13 Aug 2010 16:00:42 +0000

As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability have made for a lot of legitimate questions asking if eye tracking is truly worth it. But let’s assume you’ve bought into the idea that eye tracking is useful, and by some means, [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking and Usability: Which Metrics Are Valuable?

dbrendant — Thu, 12 Aug 2010 16:00:20 +0000

A few articles we’ve recently done at Eye Tracking Update have focused on the cost and effectiveness of eye tracking for usability studies. There’s a lot of debate on the subject of course, but assuming you’ve decided that eye tracking works for you, you may be somewhere along the lines of choosing which metrics to [...]

Check Out The Free Eye Tracking Industry Report

What Eye Tracking Could Do For You

dbrendant — Wed, 11 Aug 2010 17:41:16 +0000

In a recent article we discussed further what eye tracking is good for. With a lot of naysayers still voicing legitimate concerns, it’s important to note eye tracking’s value, even if it comes at a high price. There are a number of companies working on more affordable (dare we say – cheap) products, but unless [...]

Check Out The Free Eye Tracking Industry Report

Text 2.0 Uses Eye Tracking to Customize Reader Experience

dbrendant — Sat, 07 Aug 2010 16:00:51 +0000

Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are [...]

Check Out The Free Eye Tracking Industry Report

Moodle Using Eye Tracking to Study Usability and eLearning

dbrendant — Thu, 22 Jul 2010 17:13:19 +0000

Another study using eye tracking we came across at Eye Tracking Update has to do with a program called Moodle, which appears to be an e-Learning (teaching and learning) program used by Austrian students (please correct me if I’m wrong or if you have any more information about the program). Gergely Rakoczi of the Vienna [...]

Check Out The Free Eye Tracking Industry Report

Framework for Eye Tracking Patterns and Usability Problems: Pt 4

dbrendant — Mon, 19 Jul 2010 22:25:56 +0000

This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics can be interpreted. Typically, interpretations are done by usability experts or in some of the more D.I.Y studies, whomever is doing the testing. We’ve centered much of our discussion around an academic paper [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Research Measures Your Problem Solving Skills

dbrendant — Wed, 14 Jul 2010 04:12:03 +0000

An interesting study was done in collaboration with Stanford University and Columbia Teachers College focusing on the degree of pupil dilation in visual tasks and aural ones. Until now, pupil dilation has been shown to be a reliable way to measure cognitive load, but scientists at the institutions say the effect of aural versus visual [...]

Check Out The Free Eye Tracking Industry Report

Is Nokia Making an Eye Tracking Controlled Mobile Phone?

dbrendant — Thu, 08 Jul 2010 01:25:08 +0000

With all the buzz about iPhones, other cell phone manufactures get overlooked. But some of them are developing some pretty cool new technology of their own. Nokia, the Finnish mobile technology giant, is announcing that they have been working on a new phone that is controlled with gaze through eye tracking. If you stare at [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Try These Free Web Usability Tools

dbrendant — Wed, 30 Jun 2010 22:48:20 +0000

It’s no question that when it comes to free products, you get what you pay for. It’s pretty standard these days for companies to offer free versions of software, light versions to get us started on a product so that we’ll return and upgrade to the full version. It’s like getting a free sample in [...]

Check Out The Free Eye Tracking Industry Report

Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype?

mfox — Tue, 29 Jun 2010 22:28:03 +0000

Big news for the eye tracking industry was released yesterday. Tobii Technology announced the launch of their new product, Tobii Glasses™. Positioned as a cost effective tool for consumer behavior research, the wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a [...]

Check Out The Free Eye Tracking Industry Report

Blog Your Life With Sony’s Eye Tracking Prototype

dbrendant — Wed, 23 Jun 2010 00:05:55 +0000

Similar to some other devices we’ve seen recently, Sony is said to be working on a pair of eye tracking glasses. Tech-On!, a technology news site which covers tech industry across Asia, is reporting that Sony Computer Science Laboratories Inc (Sony CSL) recently showcased a device that tracks human eye movement with infra red light [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Supports Belief that Exercising Helps Smokers Quit

egutierrez — Fri, 11 Jun 2010 02:04:44 +0000

Are you a smoker? Are you trying to quit? A recent study by the University of Exeter shows that even small amounts of exercising can assist a person in kicking the habit. Anyone who has tried to quit before can attest to how difficult the whole ordeal can be, but now there is evidence of [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Driving Simulation for U.S. Army Training

dbrendant — Thu, 10 Jun 2010 00:00:07 +0000

According to a recent article at Armed With Science, a website that highlights the importance of science and technology to military operations, the U.S. Army has begun to employ driving simulators to study operator issues within the military, both in combat and non-combat applications. It’s an important endeavor on their part. The research has become [...]

Check Out The Free Eye Tracking Industry Report

Speech Recognition and Eye Tracking Combined

dbrendant — Fri, 04 Jun 2010 23:30:40 +0000

It makes sense that speech is one of the faster ways to enter text. It is not as remote or removed from our thought process as, say, typing or writing is. Speech comes at the pace of our thoughts, and we can say what we think in real time, without having to transcribe and keep [...]

Check Out The Free Eye Tracking Industry Report

Watch Where You Step: Eye Tracking and Pedestrian Flow

dbrendant — Fri, 04 Jun 2010 19:30:14 +0000

A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas, stopping in others, building at forks until the oncoming pressure pushes it in a pattern of various directions. Whether true or not, it’s an entertaining concept, and one that doesn’t seem [...]

Check Out The Free Eye Tracking Industry Report