Eye Tracking: The Power of Heat Maps
When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem...
Read MoreEye Tracking: Where and When To Market on Your Website
How do you make every page a marketing page? A recent post on the Wordtracker site offers advice on turning your website into a marketing...
Read MoreIs Eye Tracking for Usability Studies Worth the Trouble?
Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions....
Read MoreHow Do You Measure the Value of Eye Tracking?
We recently wrote an article touching on some of the limitations of eye tracking. There are more. Of course, nothing is perfect, and many...
Read MoreWhat Your Short Attention Span Reveals Via Eye Tracking
“Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a Jet Ski.” Those are the words of...
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