Eye Tracking: The Power of Heat Maps
When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem...
Read MoreUsing Eye Tracking to Craft Engaging Email Newsletters
Anyone in the usability industry has probably heard of Jakob Nielsen by now, the usability guru who has been quoted in nearly every article...
Read MoreCheaper Eye Tracking Increases Relative Value of Heatmaps
There are many who swear by eye tracking heatmaps, saying the visuals are effective and can help us to understand where a viewer is looking...
Read MoreWhat Your Short Attention Span Reveals Via Eye Tracking
“Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a Jet Ski.” Those are the words of...
Read MoreEye Tracking Web Usability Study Reveals the “Golden Triangle”
We’ve written a few articles on website usability and how, in particular, people search the web, scanning their eyes across the screen to...
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