Keep up to date with the latest Eye Tracking news and trends

Eye tracking shows the power of social content for SEO

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Online reviews are becoming an increasingly more powerful tool for attracting (or repelling) new business. A study conducted by the digital...

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Eye tracking may reduce cases of breast cancer misdiagnosis

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It’s estimated by the American Cancer Society that over 229,000 new cases of breast cancer will be diagnosed this year. Even with...

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Eye tracking study may reduce teen crash rates

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An upcoming study at Montana State University’s Western Transportation Institute will use eye tracking to research the efficacy of...

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Eye tracking biometrics for medical diagnosis

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The intimate connection between the eyes and the brain make eye tracking a clear fit in the field of neuroscience. In fact, the eyes have...

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Eye Tracking Shows There is No Horsing Around in Show Jumping

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Eye tracking has been used to analyze the performance of athletes in many different sports. In fact, it is becoming a way for trainers to...

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