Eye tracking shows the power of social content for SEO
Online reviews are becoming an increasingly more powerful tool for attracting (or repelling) new business. A study conducted by the digital...
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Eye tracking may reduce cases of breast cancer misdiagnosis
It’s estimated by the American Cancer Society that over 229,000 new cases of breast cancer will be diagnosed this year. Even with...
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Eye tracking study may reduce teen crash rates
An upcoming study at Montana State University’s Western Transportation Institute will use eye tracking to research the efficacy of...
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Eye tracking biometrics for medical diagnosis
The intimate connection between the eyes and the brain make eye tracking a clear fit in the field of neuroscience. In fact, the eyes have...
Read MoreEye Tracking Shows There is No Horsing Around in Show Jumping
Eye tracking has been used to analyze the performance of athletes in many different sports. In fact, it is becoming a way for trainers to...
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