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So far, this year has been full of new eye tracking product releases. It seems portability is the trend of the year with a focus on eye...

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You know eye tracking is getting big when the multibillion dollar companies, Google and Yahoo!, are turning to the technology to optimize...

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New news featuring a study involving the Online Publishers Association has been making the rounds as of late, and we’ve seen similar...

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In a recent article we discussed a post we came across that described Tropicana’s reasoning for recalling new packaging design they...

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Eye tracking has been used in numerous studies involving the effectiveness of online advertising. In a recent article published on ...