Eye tracking study may reduce teen crash rates
An upcoming study at Montana State University’s Western Transportation Institute will use eye tracking to research the efficacy of...
Read MoreTop 2 Search Engines Google, Yahoo Use Eye Tracking
You know eye tracking is getting big when the multibillion dollar companies, Google and Yahoo!, are turning to the technology to optimize...
Read MoreGoogle Using Eye Tracking To Study New Google Instant
In a recent post at the Silicon Valley Watcher, the author discusses Google’s new venture in searching: Google Instant. Essentially,...
Read MoreEye Tracking and the Online Publisher’s Association
New news featuring a study involving the Online Publishers Association has been making the rounds as of late, and we’ve seen similar...
Read MoreEye Tracking Evaluates the Effectiveness of Online Ads
Eye tracking has been used in numerous studies involving the effectiveness of online advertising. In a recent article published on ...
Read More