Eye Tracking and Monitoring Saliency Maps
Another study using eye tracking was passed along to us, this time from the Institute of Cognitive Science in Osnabrück, Germany. This...
Read MoreEye Tracking Study Shows Architecture Influences Choice
One website we found recently posted an interesting article originally written for Scientific American in which the author discusses how...
Read MoreEye Tracking: How Does Color Affect Attention?
In a recent paper, eye tracking was used to detail the effects of color on human overt attention. The paper, penned by Torsten Benz of the...
Read MoreSurprise: Eye Tracking Study Reveals Bigger Ads Are More Noticeable
In an article we recently read at mediamemo.allthingsd.com, various online publishers suggest the effectiveness for giant ads that show up...
Read MoreHow to Sell More Juice With Eye Tracking
Brand loyalty is nothing to take lightly, and eye tracking has given some insight into why companies need to stay “true to their...
Read More