This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics can be interpreted. Typically, interpretations are done by usability experts or in some of the more D.I.Y studies, whomever is doing the testing. We’ve centered much of our discussion around an academic paper published by two researchers, Ehmke and Wilson, from City University, London. In it, they suggest that there needs to be a more standardized model … [Read more...]
