September 3, 2010

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Text 2.0 Uses Eye Tracking to Customize Reader Experience

August 7, 2010 by dbrendant at 9:00 am
ebook

Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are changing the game for the meantime.A team of researchers at the German Research Center for Artificial Intelligence have created the new tool with the help … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: , , , , , , , , , , , , , , , , , ,

Eye Tracking Study Looks Into Your Bad Hair Day

August 5, 2010 by dbrendant at 9:00 am
bad hair day

We’ve seen a lot of eye tracking studies focusing on first impressions and in individual’s instincts when it comes to determining if someone is, for example, trustworthy, friendly, or even deceptive (see recent posts on eye tracking for suspect lineups in law enforcement). But we have yet to see one as overt, in a superficial way, as in an article posted on Pantene’s website. Of course, Pantene is advertising for their hair products here, but we thought it was interesting nonetheless.In … [Read more...]

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What Eye Tracking Reveals About Your Lying Eyes

July 31, 2010 by dbrendant at 9:00 am
Lying eyes

Lie detection is a field that, with increasing security controls worldwide, is most certainly growing. A group of educational psychologists are using eye tracking technology in an effort to create a new alternative to polygraph lie detection. Recent research licensed by the University of Utah (where the research is taking place) to Credibility Assessment Technologies is a milestone for the industry and a promising hint of things to come.Credibility Assessment Technologies (CAT) is based in Park … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eye Tracking System Tagged With: , , , , , , , , , , , ,

Moodle Using Eye Tracking to Study Usability and eLearning

July 22, 2010 by dbrendant at 10:13 am
Moodles Eye Tracking Problems

Another study using eye tracking we came across at Eye Tracking Update has to do with a program called Moodle, which appears to be an e-Learning (teaching and learning) program used by Austrian students (please correct me if I’m wrong or if you have any more information about the program).Gergely Rakoczi of the Vienna University of Technology set out to study how Moodle’s components and teaching materials are “seen” by various Moodle users. He wanted to study navigation schemes and … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability, Iris Recognition Tagged With: , , , , , , , , , , , , , , , , ,

Eye Tracking Research Exploring Assistive Possibilities

July 14, 2010 by dbrendant at 11:39 am
Eye Tracking Research Exploring Assistive Possibilities

Many of our posts revolve around the ever expanding industry of usabilty testing with eye tracking technology. So it’s a pleasure to see more use of eye tracking for humanitarian purposes, such as aiding in communication or transportation for those with ability limitations.In a recent paper published at the University of Southern California – Los Angeles (USC), researchers are using eye tracking to aid with communication, facilitating disabled individuals in their everyday lives. They’ve … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking Research, Eye Tracking System, Iris Recognition Tagged With: , , , , , , , , , , , , , , , , , ,

Pricing Tobii’s New Eye Tracking Glasses

July 12, 2010 by dbrendant at 6:39 pm
Pricing Tobiis New Eye Tracker

The Swedish eye tracking technology enterprise Tobii has released a new set of mobile eyeglasses that can track a user’s eye movements while they’re on the go. It looks like it’s being marketed to companies interested in tracking their customers shopping habits and eye movements at retail stores. Procter and Gamble are beta testing the glasses and apparently planning to research product packaging and shelf placement. Ipsos Marketing, a firm that specializes in market research, is also in … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking System, Iris Recognition Tagged With: , , , , , , , , , , , ,

Is Nokia Making an Eye Tracking Controlled Mobile Phone?

July 7, 2010 by dbrendant at 6:25 pm
Is Nokia Making a GazeControlled Mobile Phone

With all the buzz about iPhones, other cell phone manufactures get overlooked. But some of them are developing some pretty cool new technology of their own. Nokia, the Finnish mobile technology giant, is announcing that they have been working on a new phone that is controlled with gaze through eye tracking. If you stare at a message or a video icon on the phone, you can open it with your eyes.“We are working on a mobile that operates with the gaze of an eye,” Jyri Huopaniemi, director of … [Read more...]

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Eye Tracking: How Experience is Key in Becoming an Expert

July 2, 2010 by dbrendant at 4:50 pm
Eye Tracking Landscapes Novice Vs Expert

By now you’ve probably noticed that much of what we write about here at Eye Tracking Update has to do with usability testing. The fact of the matter is, eye tracking is effective and popular when it comes to usability testing, and many studies published that utilize this technology have to do with web design, click rates, and layout. As interesting and relevant as usability testing is to the eye tracking industry, we enjoy seeing eye tracking technology used in other innovative ways. We’ve written … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Iris Recognition Tagged With: , , , , , , , , , , , , , , , , , , , ,

Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype?

June 29, 2010 by mfox at 3:28 pm
Supermarket Aisle

Big news for the eye tracking industry was released yesterday. Tobii Technology announced the launch of their new product, Tobii Glasses™. Positioned as a cost effective tool for consumer behavior research, the wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a store shelf. The press release and the product brochure are packed with sparkly marketing expressions like “revolutionary,” “powerful,” and “state-of-the-art,” … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking System, Iris Recognition Tagged With: , , , , , , , , , , , , , , , , , , , , , , ,

Steering a Car With Eye Tracking is the Future

June 17, 2010 by dbrendant at 5:37 pm
Steering a Car With Eye Tracking – Keep Your Eyes on the Road!

Eye tracking studies in the past have shown that people tend to look where they want to go. That is, if there’s an obstacle in the way, you’re better off choosing your line around it rather than staring at the object as you speed towards it. Take high performance driving schools, for example. They teach you to look where you want to go because your car (or whatever you happen to be steering – skis, a boat, etc) ends up going in the direction of your sight.Some researchers at the Freie Universtitat … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking System Tagged With: , , , , , , ,
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