Eye Tracking Update » eye tracking technology

Eye Tracking Cost: a Tradeoff for Quality?

mfox — Fri, 02 Dec 2011 00:00:35 +0000

One of the greatest factors inhibiting the widespread use of eye tracking is cost. It’s an issue that comes up in our articles frequently, and is apparently a popular topic among our readers. In fact, the top 3 most read posts last month were: The Price of Eye Tracking, How to Make An Eye Tracker [...]

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Eye Tracking Makes Astigmatism Correction Possible

mfox — Mon, 27 Jun 2011 23:30:33 +0000

As eye tracking technology advances, we are beginning to see more complex applications arise. A recent press release announced a new LASIK procedure that uses eye tracking technology to facilitate the delicate laser procedure. Until the development of Advanced Control Eyetracking (ACE) for the Technolas Perfect Vision LASIK platform, patients with astigmatism were ineligible to [...]

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Eye-Tracking Leader Selects Top Neuroscience Exec as Head of US Operations

esarmiento — Wed, 27 Apr 2011 14:00:31 +0000

On April 20, 2011 MRC International, developers of the first eye-tracking solution for webcams in conjunction with Tobii Technology, announced the hiring of Jeff Bander as Senior Vice President of Client Services. In this role Bander will be head of the recently created New York offices of MRC International. There he will build and manage [...]

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Eye-Tracking Advances in Medicine

esarmiento — Mon, 25 Apr 2011 23:57:38 +0000

On April 6, 2011 BYU announced that students there had developed an affordable eye-tracking tablet to help people with disabilities in partnership with EyeTech Digital Systems as part of a year-long engineering project. The tablet the s tudents created in an impressive system given its size (2’ think, 10’ long by 14’ wide) and considering it [...]

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The Snowball Effect: Advances in Eye Tracking

The Future of Eye Tracking: Personal Computing

smcmullen — Wed, 09 Feb 2011 16:30:38 +0000

Have you ever thought about replacing or augmenting the different cumbersome tablet, desktop or laptop mouse pad and other input methods with some easier to use solution? Eye tracking technology will be present in our portable computers in the very near future — approximately 2-5 years from now. Many in the eye tracking community have [...]

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The Future of Eye Tracking & Personal Transportation

Automated Avatars and Eye Tracking

dbrendant — Tue, 18 Jan 2011 16:00:30 +0000

As most our readers probably know, the gaming industry is a giant part of eye tracking. There’s a lot of money going into graphics and game development in association with new and novel ways to control and research movement in virtual worlds. Two researchers at Texas A & M have been working on new ways [...]

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Avatars and Eye Tracking: Ford Uses Technology to Improve Safety

The Engineer Behind the Eye Tracking Robotic System

dbrendant — Tue, 11 Jan 2011 16:30:58 +0000

Eye tracking was mentioned in a recent post in the UK’s Bradford Telegraph and Argus. For many of you who frequent Eye Tracking Update, the article might seem a little elementary but let’s not forget – while eye tracking is a center of attention for most of us, it’s not as ubiquitous as we think. [...]

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Eye Tracking For Usability On Real Estate Websites

dbrendant — Wed, 05 Jan 2011 16:30:26 +0000

Last week we briefly discussed the use of eye tracking for real estate sites, and it looks like another post we found touches on the same story. Usability is priceless when it comes to designing a site for the public. You want their attention and you want to keep it, supplying the information they require [...]

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Eye Tracking: AdSight Measures Attention Retention For Your Ads

dbrendant — Tue, 04 Jan 2011 16:30:11 +0000

Advertising research typically shows companies what consumers are thinking about their ads. But as a recent article points out, there’s often a vital part that’s missing – one piece of information greatly helpful to advertisers that is often overlooked. What parts of the ads do consumers look at? And which parts do they not look [...]

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Researchers Develop Eye Tracking Drowsiness Detection for Drivers

Eye Tracking: Why is Banner Blindness So Prevalent?

dbrendant — Wed, 29 Dec 2010 16:30:52 +0000

We see plenty of articles dealing with website usability and eye tracking. In another recent post, originally penned in French, Olivier Sauvage, founder of Captain-Commerce.com, featured a few practical lessons he’s learned from eye tracking technology. Sauvage focuses particularly on the effect of banner blindness, something that’s been made more clear since designers and usability [...]

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Eye Tracking Research on Banner Ad Blindness

Eye Tracking and the Future of the Classroom

smcmullen — Sun, 12 Dec 2010 16:30:30 +0000

Education through the mode of the classroom where there is one teacher for every 10-15 students is slowly dying. Overcrowding in the schools and budget-cuts coupled with the inability of many teachers to engage the students really leaves the door open for the future of education to evolve. into learning through interaction with other students, [...]

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Researchers Develop Eye Tracking Drowsiness Detection for Drivers

dbrendant — Mon, 22 Nov 2010 17:57:57 +0000

As we know, eye tracking technology is becoming a major player in driver safety. Many eye tracking systems are marketed for vehicle operation and identifying and combating drowsiness. There are head mounted versions as well as systems that mount to the dashboard. At a recent VISION trade fair in Stuttgart, Germany, researchers presented a new [...]

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How Can Eye Tracking Improve Interactions With Mobile Devices

dbrendant — Thu, 11 Nov 2010 17:00:09 +0000

Another paper focusing on eye tracking and eye-based interaction in mobile devices was passed along to us. In it, Jayson Turner writes on mobile devices and their function of collecting information on surroundings and context. Mobile devices are meant to interact with and determine the context in which they function, navigate, and analyze. For example, [...]

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Musicians Use Eye Tracking in Rhythm Research

dbrendant — Tue, 09 Nov 2010 17:00:46 +0000

A recent experiment at the University of Oregon used eye tracking technology to study how musicians’ sense or rhythm can be used to trigger sounds at precise times. Many studies focus on the ability of eye tracking to enable communication, or to see how a website user navigates through a page. But not many studies [...]

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What Eye Tracking Can Teach Us About Packaging

dbrendant — Wed, 03 Nov 2010 16:56:55 +0000

When we go shopping we’re typically bombarded with a slew of color and text. Each package that runs the length of the grocery store aisle seems as if it’s screaming for our attention with saturated color, bold print, and the occasional silly character. Consumers are attracted to what they’re attracted to, but it’s not arbitrary. [...]

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Eye Tracking: Does Google Instant Improve Usability?

dbrendant — Tue, 02 Nov 2010 17:33:12 +0000

When it comes to the world wide web, it seems that the old paradigm of “if it ain’t broke, don’t fix it” doesn’t necessarily hold sway. Eye tracking is just one of the methods being used to make the Internet even better. In an ever-accelerating technological culture, a first to the finish line mentality seems [...]

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Eye Tracking Studies Effect of Motion on Autistic Infants

dbrendant — Mon, 18 Oct 2010 22:04:58 +0000

A recent study using eye tracking was conducted at the University of California, San Diego on infants and toddlers with autism. In the study, Karen Pierce, a PhD at the university, led a team as they observed 110 children between the ages of 14 and 42 months. Of the 110 children observed, 37 had autism [...]

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Eye Tracking Non-Verbal Communication Cues for Advanced Robotics

egutierrez — Wed, 22 Sep 2010 16:20:43 +0000

In a paper written by Kristiina Jokinen, of the University of Helsinki’s Department of Speech Sciences, the use of eye-gaze as a means of synchronizing the turn taking and feedback during a natural conversation was studied using eye tracking. Looking back in time, we see that gaze has been recognized as a turn yielding and [...]

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Eye Tracking Looks at What Creates Immersive Gaming Experience

dbrendant — Tue, 07 Sep 2010 23:24:40 +0000

There are plenty of buzzwords going around these days that deal with the World Wide Web, website effectiveness, user experience, and the interactive and immersive qualities of sites and gaming. But what does the word ‘immersive’ actually mean? What do we mean when we call a game ‘immersive?’ According to a newly published article in [...]

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Text 2.0 Uses Eye Tracking to Customize Reader Experience

dbrendant — Sat, 07 Aug 2010 16:00:51 +0000

Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are [...]

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Eye Tracking Study Looks Into Your Bad Hair Day

dbrendant — Thu, 05 Aug 2010 16:00:32 +0000

We’ve seen a lot of eye tracking studies focusing on first impressions and in individual’s instincts when it comes to determining if someone is, for example, trustworthy, friendly, or even deceptive (see recent posts on eye tracking for suspect lineups in law enforcement). But we have yet to see one as overt, in a superficial [...]

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What Eye Tracking Reveals About Your Lying Eyes

dbrendant — Sat, 31 Jul 2010 16:00:14 +0000

Lie detection is a field that, with increasing security controls worldwide, is most certainly growing. A group of educational psychologists are using eye tracking technology in an effort to create a new alternative to polygraph lie detection. Recent research licensed by the University of Utah (where the research is taking place) to Credibility Assessment Technologies [...]

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Moodle Using Eye Tracking to Study Usability and eLearning

dbrendant — Thu, 22 Jul 2010 17:13:19 +0000

Another study using eye tracking we came across at Eye Tracking Update has to do with a program called Moodle, which appears to be an e-Learning (teaching and learning) program used by Austrian students (please correct me if I’m wrong or if you have any more information about the program). Gergely Rakoczi of the Vienna [...]

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Eye Tracking Research Exploring Assistive Possibilities

dbrendant — Wed, 14 Jul 2010 18:39:23 +0000

Many of our posts revolve around the ever expanding industry of usabilty testing with eye tracking technology. So it’s a pleasure to see more use of eye tracking for humanitarian purposes, such as aiding in communication or transportation for those with ability limitations. In a recent paper published at the University of Southern California – [...]

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Pricing Tobii’s New Eye Tracking Glasses

dbrendant — Tue, 13 Jul 2010 01:39:42 +0000

The Swedish eye tracking technology enterprise Tobii has released a new set of mobile eyeglasses that can track a user’s eye movements while they’re on the go. It looks like it’s being marketed to companies interested in tracking their customers shopping habits and eye movements at retail stores. Procter and Gamble are beta testing the [...]

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Is Nokia Making an Eye Tracking Controlled Mobile Phone?

dbrendant — Thu, 08 Jul 2010 01:25:08 +0000

With all the buzz about iPhones, other cell phone manufactures get overlooked. But some of them are developing some pretty cool new technology of their own. Nokia, the Finnish mobile technology giant, is announcing that they have been working on a new phone that is controlled with gaze through eye tracking. If you stare at [...]

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Eye Tracking: How Experience is Key in Becoming an Expert

dbrendant — Fri, 02 Jul 2010 23:50:53 +0000

By now you’ve probably noticed that much of what we write about here at Eye Tracking Update has to do with usability testing. The fact of the matter is, eye tracking is effective and popular when it comes to usability testing, and many studies published that utilize this technology have to do with web design, [...]

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Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype?

mfox — Tue, 29 Jun 2010 22:28:03 +0000

Big news for the eye tracking industry was released yesterday. Tobii Technology announced the launch of their new product, Tobii Glasses™. Positioned as a cost effective tool for consumer behavior research, the wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a [...]

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Steering a Car With Eye Tracking is the Future

dbrendant — Fri, 18 Jun 2010 00:37:45 +0000

Eye tracking studies in the past have shown that people tend to look where they want to go. That is, if there’s an obstacle in the way, you’re better off choosing your line around it rather than staring at the object as you speed towards it. Take high performance driving schools, for example. They teach [...]

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Eye Tracking: Driving Simulation for U.S. Army Training

dbrendant — Thu, 10 Jun 2010 00:00:07 +0000

According to a recent article at Armed With Science, a website that highlights the importance of science and technology to military operations, the U.S. Army has begun to employ driving simulators to study operator issues within the military, both in combat and non-combat applications. It’s an important endeavor on their part. The research has become [...]

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Speech Recognition and Eye Tracking Combined

dbrendant — Fri, 04 Jun 2010 23:30:40 +0000

It makes sense that speech is one of the faster ways to enter text. It is not as remote or removed from our thought process as, say, typing or writing is. Speech comes at the pace of our thoughts, and we can say what we think in real time, without having to transcribe and keep [...]

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Tracking Bias, Biometrically

dbrendant — Fri, 04 Jun 2010 16:00:05 +0000

A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry pro,” or rather, someone who works within the media industry and whose job is to create or market content and products to regular consumers. Generally, it’s assumed (by industry pros) that they know what the [...]

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Old News But Relevant News: Apple and Eye Tracking

dbrendant — Thu, 03 Jun 2010 16:24:37 +0000

This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point. Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that [...]

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Eye Tracking and Social Anxiety

dbrendant — Wed, 02 Jun 2010 00:17:10 +0000

These days it’s impossible to turn on the television without seeing an ad for social anxiety medication. The sad little animated lump rolling along the screen reminds us that it’s one of the most prevalent psychiatric conditions, affecting a large swath of the population. A recent study focusing on the subject explored how socially anxious [...]

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Biometric Devices: The Story Behind Stephen Hawking’s Voice

mfox — Tue, 01 Jun 2010 22:13:13 +0000

We posted an article a couple weeks ago about the possibility of eye tracking technology being used to help professor Stephen Hawking communicate. Living with ALS, the world-renowned physicist suffers from almost complete paralysis, except for some remaining facial muscle control. Without the aid of assistive communication technology, his fascinating theories on the universe may [...]

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Iris Recognition is Advancing. Could It Help Eye Tracking?

mfox — Tue, 01 Jun 2010 21:58:38 +0000

We’ve written several Eye Tracking Update posts about iris recognition lately because it is a technology that has recently experienced some pretty impressive advancements. If you think about it, it is pretty closely related to eye tracking technology – so much so that breakthroughs in one field may lead to progress in another. For example, [...]

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The Snowball Effect: Advances in Eye Tracking

dbrendant — Mon, 17 May 2010 15:39:16 +0000

Technological innovation is cyclical. A problem arises, a solution is determined, and an invention is created. New creations lead to even more innovations as people play off each other’s inventions, fixing them and finding better, more efficient approaches for some of the details that the original may have overlooked. Take the car, for example. A [...]

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The Price of Eye Tracking

dbrendant — Thu, 13 May 2010 17:32:46 +0000

Cost is a word we hear thrown around quite a bit in the eye tracking world. With so many do-it-yourself eye tracking experiments being performed, it’s no wonder that cost has become an issue. As with anything, people can get quite creative finding ways around pricey and inhibitive equipment. In a paper published at Stanford [...]

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Eye Controlled Video Games? Better Late Than Never

dbrendant — Wed, 12 May 2010 17:00:25 +0000

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry. The “innovation” article focuses on [...]

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Eye Tracking Technology as Memory Aid

dbrendant — Fri, 07 May 2010 00:00:43 +0000

In a recent post we noted a meeting that took place in the French Alps ski resort of Megeve. The inaugural Augmented Human International Conference took place over two days, with a gang of engineers and scientists meeting to discuss and share research and innovations on a flurry of new technology. Unfortunately, Eye Tracking Update [...]

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A Heartwarming Eye Tracking Story

dbrendant — Tue, 04 May 2010 00:02:56 +0000

At Eye Tracking Update, we generally cover a lot of the debates and conversations within the eye tracking industry, most of which, not surprisingly, center around usability testing and eye tracking’s effectiveness in determining tangible results. One subject that tends to be inarguable, however, is eye tracking’s ability to enable communication amongst the disabled. A [...]

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Eye Tracking May Provide Promising Solution for Stephen Hawking

mfox — Thu, 22 Apr 2010 22:43:53 +0000

Imagine being confined to a wheelchair, unable to move your arms or legs. Approximately 5.6 million people in the U.S. who suffer from some form of paralysis cope with this limitation every day. Whether it is caused by a neurological disease, a spinal cord injury, or a stroke, paralyzation inhibits mobility and impedes the ability [...]

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The Accuracy of Eye Tracking: A Web Usability Debate

dbrendant — Sat, 10 Apr 2010 19:00:25 +0000

After searching for online content, anyone curious about eye tracking has probably realized that there is plenty debate on the advantages and disadvantages of the technology (to be fair, most of the controversy we see centers around usability testing and accuracy, not eye tracking as a medical or communicative solution). Some posts claim that it’s [...]

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Does Eye Tracking Enhance the Gaming Experience?

dbrendant — Tue, 30 Mar 2010 22:29:07 +0000

As eye tracking started to gain popularity in past years and people started to notice potential for change in various industries, some of the first questions asked were centered around control and efficiency. Take the video game world, for example. Many conversations surrounding gaming and eye tracking technology have to do with how well a [...]

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Using Eye Tracking to Study the “Humor Effect”

dbrendant — Mon, 29 Mar 2010 16:00:35 +0000

What was the last hilarious situation you found yourself in? Aside from the funny bit, can you remember much else about it? According to a good amount of memory research, chances that you remember the smaller, non-humorous details are less likely. Humans in general are quite good at recalling unusual or unexpected events, and a [...]

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Eye Tracking History: An Early Eye Tracking Apparatus

dbrendant — Wed, 03 Mar 2010 01:11:50 +0000

A heavy apparatus that consists of several pieces of metal bolted together, forming a two-foot by two-foot box. Metal legs extending from each of the four corners. A sliding door with a small, pen sized hole. And within this contraption, a restrictive crib that prevents “gross head and body movements.” Doesn’t sound like something you [...]

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Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention

mfox — Fri, 26 Feb 2010 20:00:52 +0000

Driver drowsiness and distraction are serious safety hazards on the road. It only takes a momentary lapse of attention to impair a driver’s responsiveness and reflexes. Analyzing a driver’s state of consciousness and awareness while they are actually behind the wheel is a challenge, especially when using biometric equipment to collect data. The mechanisms for [...]

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Eye Tracking: Viewing the World Through Someone Else’s Eyes

mfox — Fri, 26 Feb 2010 17:41:05 +0000

The best way to describe a new approach to eye tracking being developed at New York City’s Columbia is a method that “looks at the world from someone else’s eyes.” A computer scientist, Shree Nayar, and his colleague, Ko Nashino, have developed a way to not only recreate the image of a person’s surroundings as [...]

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Eye Tracking: Giving Buyers a Basis for Comparison

mfox — Tue, 16 Feb 2010 17:22:34 +0000

Behavioral economics is a field that focuses on how social, emotional, and cognitive factors affect how people go about making economic decisions. For example, what makes a person decide to buy something they weren’t originally planning on purchasing? Or, why would someone by a more expensive product over a cheaper one? There are many ways [...]

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The Latest in Eye Tracking Web Usability Research pt1

mfox — Thu, 11 Feb 2010 22:55:06 +0000

Web usability is a hot topic in the eye tracking industry. This is because eye tracking technology provides researchers studying the usability of a website or software interface with more comprehensive feedback than just thinking out loud, click behavior, or time on page. Having the ability to observe eye movement behaviors is about as close [...]

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