Keep up to date with the latest Eye Tracking news and trends

Automated Avatars and Eye Tracking

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As most our readers probably know, the gaming industry is a giant part of eye tracking.  There’s a lot of money going into graphics and...

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The Engineer Behind the Eye Tracking Robotic System

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Eye tracking was mentioned in a recent post in the UK’s Bradford Telegraph and Argus. For many of you who frequent Eye Tracking Update,...

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Eye Tracking For Usability On Real Estate Websites

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Last week we briefly discussed the use of eye tracking for real estate sites, and it looks like another post we found touches on the same...

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Eye Tracking: AdSight Measures Attention Retention For Your Ads

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Advertising research typically shows companies what consumers are thinking about their ads. But as a recent article points out, there’s...

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Eye Tracking: Why is Banner Blindness So Prevalent?

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We see plenty of articles dealing with website usability and eye tracking. In another recent post, originally penned in French, Olivier...

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