eye tracking web usability - Eye Tracking Update

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The fastest growing market for eye tracking is in market research and usability. The value of knowing not only where customers are looking...

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Eye tracking web usability is a topic we cover here often because it is one of the fastest growing applications of eye tracking technology...

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Eye tracking has been used in numerous studies involving the effectiveness of online advertising. In a recent article published on ...

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A recent article takes a look at one of the more overlooked design principles, the patterns of eye movement. For readers of our blog, eye...

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When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem...