Eye Tracking Evaluates the Effectiveness of Online Ads
Eye tracking has been used in numerous studies involving the effectiveness of online advertising. In a recent article published on ...
Read MoreEye Tracking: Helpful Tips For Your Site Design
A recent article takes a look at one of the more overlooked design principles, the patterns of eye movement. For readers of our blog, eye...
Read MoreEye Tracking: The Power of Heat Maps
When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem...
Read MoreWhich One Is Better? Mouse Tracking Or Eye Tracking?
We obviously write a lot about eye tracking here at Eye Tracking Update, and a lot of articles pass over our desks. One that seemed...
Read MoreEye Tracking: Which Web Photos Are Crucial For Usability?
Another article we came across recently mentions eye tracking and a study that tested whether or not people were attracted to certain...
Read More