Eye Tracking: Does Google Instant Preview Improve Usability?
Google always seems to be at the top of its game. Technology writers follow its every move, and critics create buzz around the business...
Read MoreMastering Eye Tracking Web Usability Metrics
No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s...
Read MoreEye Tracking Web Usability Study Reveals the “Golden Triangle”
We’ve written a few articles on website usability and how, in particular, people search the web, scanning their eyes across the screen to...
Read MoreEye Tracking Questions Usefulness of Real Time Search Results
A few eye tracking studies have shown that users tend to ignore “real time” results in searches. There is quite a lot of eye tracking...
Read MoreEye Tracking Research on Banner Ad Blindness
Humans adapt in mysterious ways. Sometimes they adapt in more obvious ones though. When you’re browsing through webpages, you’re...
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