Keep up to date with the latest Eye Tracking news and trends

Eye Tracking: Does Google Instant Preview Improve Usability?

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Google always seems to be at the top of its game. Technology writers follow its every move, and critics create buzz around the business...

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Mastering Eye Tracking Web Usability Metrics

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No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s...

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Eye Tracking Web Usability Study Reveals the “Golden Triangle”

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We’ve written a few articles on website usability and how, in particular, people search the web, scanning their eyes across the screen to...

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Eye Tracking Questions Usefulness of Real Time Search Results

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A few eye tracking studies have shown that users tend to ignore “real time” results in searches. There is quite a lot of eye tracking...

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Eye Tracking Research on Banner Ad Blindness

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Humans adapt in mysterious ways. Sometimes they adapt in more obvious ones though. When you’re browsing through webpages, you’re...

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