The race for augmented reality glasses
Microcameras, wearable displays, and eye tracking…that sounds like a hot topic right up our alley! The latest buzz is all about...
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Eye tracking’s future role in data analytics
The fastest growing market for eye tracking is in market research and usability. The value of knowing not only where customers are looking...
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UX design pro at PayPal says eye tracking can improve site design
Eye tracking web usability is a topic we cover here often because it is one of the fastest growing applications of eye tracking technology...
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Eye tracking shows the power of social content for SEO
Online reviews are becoming an increasingly more powerful tool for attracting (or repelling) new business. A study conducted by the digital...
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Eye tracking may reduce cases of breast cancer misdiagnosis
It’s estimated by the American Cancer Society that over 229,000 new cases of breast cancer will be diagnosed this year. Even with...
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