Eye Tracking Update » Eye Tracking

Eye tracking shows the power of social content for SEO

mfox — Wed, 08 Feb 2012 21:22:22 +0000

Online reviews are becoming an increasingly more powerful tool for attracting (or repelling) new business. A study conducted by the digital marketing company Mediative, confirmed this notion through eye tracking and click tracking user behavior on Google Places search results. The findings suggest that social content and perceived quality indicators can be even more powerful [...]

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Eye tracking may reduce cases of breast cancer misdiagnosis

mfox — Thu, 02 Feb 2012 20:25:29 +0000

It’s estimated by the American Cancer Society that over 229,000 new cases of breast cancer will be diagnosed this year. Even with advances in mammography technology, a portion of these cases will be misdiagnosed, causing patients to endure unnecessary treatments and psychological damage. Modern imaging technology is able to produce higher resolution images that reveal [...]

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Eye tracking has a presence at CES 2012

mfox — Wed, 11 Jan 2012 19:59:39 +0000

Online media is flooding with announcements about all the cool, high tech gadgets being revealed at CES this year in Las Vegas. Among the technologies making the news are several new eye tracking innovations making their debut this week. Here are four eye tracking products that are getting buzz at CES: Tobii on Windows 8 [...]

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Eye tracking biometrics for medical diagnosis

mfox — Thu, 22 Dec 2011 22:21:53 +0000

The intimate connection between the eyes and the brain make eye tracking a clear fit in the field of neuroscience. In fact, the eyes have distinct movement patterns that can be altered by neurodamage and neurological disorders, which can be captured and identified by certain eye tracking systems. Recent advances in eye tracking technology by [...]

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Eye Tracking Cost: a Tradeoff for Quality?

mfox — Fri, 02 Dec 2011 00:00:35 +0000

One of the greatest factors inhibiting the widespread use of eye tracking is cost. It’s an issue that comes up in our articles frequently, and is apparently a popular topic among our readers. In fact, the top 3 most read posts last month were: The Price of Eye Tracking, How to Make An Eye Tracker [...]

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Eye Gaze & Gesture Control- How Smart Can TVs Get?

mfox — Thu, 17 Nov 2011 21:03:21 +0000

With the release of new wave gesture controlled video game consoles like the Sony Move and the Xbox Kinect, we knew it wouldn’t be long until eye gaze entered the playing field. The ability to track gaze and viewing behavior on a computer screen has been around for years now, but doing so on a [...]

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Co-Registering EEG and Eye Tracking Data for Research

mfox — Thu, 10 Nov 2011 22:30:38 +0000

What are consumers thinking about when they look at an advertisement? How does the brain react when reading complex content? Questions like these regarding the relationship between visual attention and cognitive or emotional reactions are being investigated using co-registration of eye tracking and EEG brainwave data. Using a combination of biometric technologies, scientists at Humboldt [...]

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Face Tracking Makes Glasses-Free 3D a Reality

mfox — Wed, 17 Aug 2011 22:52:07 +0000

Eye tracking could be the solution to eliminating the need for those goofy glasses required to watch a movie in 3D. Although the technology isn’t quite there yet, we may be seeing something close with a new technique just released by Toshiba. Their newest product is the first ever glasses-free 3D laptop, which is set [...]

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Face Recognition Makes Advancements

Eye Tracking Shows There is No Horsing Around in Show Jumping

mfox — Tue, 19 Jul 2011 19:41:59 +0000

Eye tracking has been used to analyze the performance of athletes in many different sports. In fact, it is becoming a way for trainers to identify the visual behaviors of the pros and develop training programs that help improve athlete performance. Recently, another sport was evaluated with eye tracking for the first time– equestrian show [...]

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Eye Tracking Makes Astigmatism Correction Possible

mfox — Mon, 27 Jun 2011 23:30:33 +0000

As eye tracking technology advances, we are beginning to see more complex applications arise. A recent press release announced a new LASIK procedure that uses eye tracking technology to facilitate the delicate laser procedure. Until the development of Advanced Control Eyetracking (ACE) for the Technolas Perfect Vision LASIK platform, patients with astigmatism were ineligible to [...]

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Wearable Eye Tracker Puts Microsoft Kinect to the Test

mfox — Tue, 14 Jun 2011 23:35:39 +0000

The UK-based usability company, User Vision, is demonstrating that eye tracking usability testing isn’t just for computer applications and websites. User Vision recently conducted a usability study on the Microsoft Kinect for Xbox 360 to evaluate user experience. Test subjects wore Tobii Glasses while they set up and played the game, Reflex Ridge. The eye [...]

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3M Launches Visual Attention Service 3.0

CShaffer — Fri, 10 Jun 2011 17:27:37 +0000

Yesterday, 3M introduced the newest generation of its Visual Attention Service (VAS), an online tool that allows its users to upload an image and have the software analyze the visual impact of the image. The VAS software looks at both the graphical and text elements of the uploaded image and identifies what features the average [...]

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New Eye Tracker for Academic, Market, and Usability Research

mfox — Thu, 09 Jun 2011 17:24:21 +0000

So far, this year has been full of new eye tracking product releases. It seems portability is the trend of the year with a focus on eye tracking products for market and usability research. These new developments are good news for the eye tracking user community, which is growing rapidly every year. It was brought [...]

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Top 2 Search Engines Google, Yahoo Use Eye Tracking

mfox — Wed, 01 Jun 2011 21:36:47 +0000

You know eye tracking is getting big when the multibillion dollar companies, Google and Yahoo!, are turning to the technology to optimize the usability and ad success on their sites. Ads are the largest source of revenue for these companies; Google earned over $28 billion in revenue from ads alone in 2010. We’ve written previously [...]

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Eye Tracking: What Are Eyes Doing as They Read?

dbrendant — Wed, 23 Mar 2011 14:36:12 +0000

Eye tracking was recently used in research that focused on reading and eye movement. A team of researchers led by Erik Reichle of the University of Pittsburgh, undertook research in an effort to better understand how the brain controls movement of the eye. How often is it that you are reading a book, and you [...]

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Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

Did Lou Gehrig Really Die From Lou Gehrig’s Disease?

dbrendant — Wed, 02 Mar 2011 16:33:10 +0000

When reporting on eye tracking applications for assistive technology, we’ve mentioned patients with amyotrophic lateral sclerosis (ALS) as one of the primary groups that would benefit. ALS is a progressive and ultimately fatal neurodegenerative disease that is caused by the degeneration of motor neurons, the nerve cells in the central nervous system which control voluntary [...]

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Helping Lou Gehrig’s Disease Patients With Eye Tracking

New Camera Mimics Movement of Human Eye

dbrendant — Wed, 16 Feb 2011 16:37:06 +0000

A recent post at Martin Tall’s blog on eye tracking and gaze interaction discusses a new camera system that can mimic the movement of a human’s eyes. The camera was developed by a German research team with the idea of creating a system that could imitate the fastest eye movements of a human, which clock [...]

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Superfast Camera Makes for Faster Eye Tracking

The Future of Eye Tracking & Personal Transportation

smcmullen — Mon, 14 Feb 2011 16:23:12 +0000

Our vehicles are extensions of our homes. They take us to and from work, pick up our kids, and get us where we need to go. In recent years, the instrument panel in our personal motor transportation have increased to such a degree that it’s not just our dashboard and maybe a radio, tape or [...]

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The Future of Eye Tracking: Personal Computing

Eye Tracking and the Online Publisher’s Association

dbrendant — Thu, 10 Feb 2011 17:08:49 +0000

New news featuring a study involving the Online Publishers Association has been making the rounds as of late, and we’ve seen similar articles in a number of media outlets. The Wall Street Journal’s MarketWatch recently covered the research, which featured biometrics and eye tracking to observe how consumers engage and interact with advertisements. The Online [...]

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The Future of Eye Tracking: Personal Computing

smcmullen — Wed, 09 Feb 2011 16:30:38 +0000

Have you ever thought about replacing or augmenting the different cumbersome tablet, desktop or laptop mouse pad and other input methods with some easier to use solution? Eye tracking technology will be present in our portable computers in the very near future — approximately 2-5 years from now. Many in the eye tracking community have [...]

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The Future of Eye Tracking & Personal Transportation

Eye Tracking Research: Nostalgia Creates More Brand Loyalty

dbrendant — Thu, 03 Feb 2011 17:14:13 +0000

In a recent article we discussed a post we came across that described Tropicana’s reasoning for recalling new packaging design they recently released to poor reaction from loyal consumers. The issue wasn’t nostalgia for the old product and the emotional connection it offered, however. It was apparently based on the actual design, which got lost [...]

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Eye Tracking and Neuromarketing in 3D Marketing Research

Eye Tracking Evaluates the Effectiveness of Online Ads

dbrendant — Mon, 31 Jan 2011 16:28:47 +0000

Eye tracking has been used in numerous studies involving the effectiveness of online advertising. In a recent article published on internetvision.com, it’s been announced that the Online Publishers Association released a new study in which they biometrically assessed the effectiveness of proprietary advertising on their site. The study found that 90% of participants would notice [...]

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Optimizing Virtual Reality with Integrated Eye Tracking

smcmullen — Wed, 19 Jan 2011 16:00:54 +0000

A colleague at Ubisoft and I had a discussion a while back about Microsoft Kinect and its future relationship with the human-computer control interface overall. This was back before we knew how accurate and cool Kinect would become. The future of other control devices and peripherals still remains to be seen, as every company is [...]

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Augmented Reality and Pupil Tracking go Hand-in-Hand to Merge the Virtual and Real World

Automated Avatars and Eye Tracking

dbrendant — Tue, 18 Jan 2011 16:00:30 +0000

As most our readers probably know, the gaming industry is a giant part of eye tracking. There’s a lot of money going into graphics and game development in association with new and novel ways to control and research movement in virtual worlds. Two researchers at Texas A & M have been working on new ways [...]

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Avatars and Eye Tracking: Ford Uses Technology to Improve Safety

Motion Tracking Gaming May Pull Japan Out of Slump

dbrendant — Mon, 17 Jan 2011 16:00:13 +0000

We’ve written quite a bit about the Nintendo Wii in past articles. Eye tracking, motion control, and 3D environments are at the forefront of gaming technology, and as companies create newer and better systems, gamers, both casual and habitual demand more and more. The fact is, gaming technology has never been more inventive and exciting [...]

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Update on Rumored Merger to Impact Eye Tracking Companies

dbrendant — Thu, 13 Jan 2011 16:03:31 +0000

Did you read about Google and Verizon’s rumored joint venture? We want to follow up on this hubbub that was suspected to change the online environment indefinitely. The New York Times reported early on that the two media giants were to announce a pact that would create a tiered Internet. This change would allow for [...]

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eBook Popularity Creates Eye Tracking Potential

dbrendant — Wed, 12 Jan 2011 16:00:31 +0000

The e-commerce business model has made many millionaires. In a recent article at Forbes Magazine, Reihan Salam writes that, while there is still a healthy competitive nature among the leading online corporations, one is likely to win over the others: Amazon. Amazon launched their Kindle platform almost 3 years ago, and in that relatively short [...]

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The Engineer Behind the Eye Tracking Robotic System

dbrendant — Tue, 11 Jan 2011 16:30:58 +0000

Eye tracking was mentioned in a recent post in the UK’s Bradford Telegraph and Argus. For many of you who frequent Eye Tracking Update, the article might seem a little elementary but let’s not forget – while eye tracking is a center of attention for most of us, it’s not as ubiquitous as we think. [...]

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Eye Tracking: Does Google Instant Preview Improve Usability?

dbrendant — Mon, 10 Jan 2011 16:30:28 +0000

Google always seems to be at the top of its game. Technology writers follow its every move, and critics create buzz around the business even if they try to detract from it. When Google employs a change, like it or not, much of the world feels the effects. It is the number one search engine [...]

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The Future of Eye Tracking & HyperMedia

smcmullen — Sun, 09 Jan 2011 16:30:20 +0000

HyperMedia is largely defined by what has been dubbed HyperVideo. Content sources like VideoClix and Asterpix have pioneered the application of what they call “clickable video.” So far, the platform has been used to embed advertisements in online video, but I think this could be a way for us to do away with ads altogether [...]

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The Future of Eye Tracking & Film

smcmullen — Sat, 08 Jan 2011 16:30:36 +0000

During a recent trip to Anaheim to attend the International Film Festival, I was met with three opportunities that lead me to explore the idea of how film and any other shared narrative could be improved through future interface technologies including eye tracking and computer aided instruction. It was during the middle of the festival [...]

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Using Eye Tracking Systems With Driver Safety In Mind

dbrendant — Thu, 06 Jan 2011 16:30:53 +0000

In a recent study published through the University of Duiburg-Essen in Essen, Germany and the German Research Center for Artificial Intelligence, Saarbrucken, Germany, researchers observed driver’s glances onto screens to research gaze based interaction. The study discusses the interaction of drivers with communication and entertainment (and infotainment) systems built in to most cars on the [...]

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Eye Tracking For Usability On Real Estate Websites

dbrendant — Wed, 05 Jan 2011 16:30:26 +0000

Last week we briefly discussed the use of eye tracking for real estate sites, and it looks like another post we found touches on the same story. Usability is priceless when it comes to designing a site for the public. You want their attention and you want to keep it, supplying the information they require [...]

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Eye Tracking: AdSight Measures Attention Retention For Your Ads

dbrendant — Tue, 04 Jan 2011 16:30:11 +0000

Advertising research typically shows companies what consumers are thinking about their ads. But as a recent article points out, there’s often a vital part that’s missing – one piece of information greatly helpful to advertisers that is often overlooked. What parts of the ads do consumers look at? And which parts do they not look [...]

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Researchers Develop Eye Tracking Drowsiness Detection for Drivers

Eye Tracking: Helpful Tips For Your Site Design

dbrendant — Mon, 03 Jan 2011 16:30:00 +0000

A recent article takes a look at one of the more overlooked design principles, the patterns of eye movement. For readers of our blog, eye movement and gaze tracking will come as nothing new, but for many designers and creative directors, gaze tracking is still something of a mystery, yet to be truly utilized in [...]

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ITU Gaze Tracker: An Open Source Eye Tracking Initiative

dbrendant — Sun, 02 Jan 2011 16:30:17 +0000

In a recent article passed along to us at Eye Tracking Update, three Ph.D. students from IT University are reported as having created an inexpensive alternative to many of the commercial eye gaze systems. Eye tracking devices and the accompanying expertise can be difficult for some to afford, but progress in the world of eye [...]

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Eye Tracking: Mastering Martial Arts Can Teach You Life Lessons

dbrendant — Fri, 31 Dec 2010 16:30:34 +0000

We tend to see a lot of similar news at Eye Tracking Update, so when someone passes along a new piece of research involving eye tracking in a novel way, we get pretty excited. In a recent article, one writer discusses cognitive and psychological research having to do with martial arts training. As the author [...]

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Eye Tracking: The Power of Heat Maps

dbrendant — Thu, 30 Dec 2010 16:30:38 +0000

When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem like the holy grail, while at other times they’re described useless eye candy that really only points out what’s wrong with your web design without offering much in [...]

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Eye Tracking: Why is Banner Blindness So Prevalent?

dbrendant — Wed, 29 Dec 2010 16:30:52 +0000

We see plenty of articles dealing with website usability and eye tracking. In another recent post, originally penned in French, Olivier Sauvage, founder of Captain-Commerce.com, featured a few practical lessons he’s learned from eye tracking technology. Sauvage focuses particularly on the effect of banner blindness, something that’s been made more clear since designers and usability [...]

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Eye Tracking Research on Banner Ad Blindness

Eye Tracking Study Shows Architecture Influences Choice

dbrendant — Tue, 28 Dec 2010 16:30:08 +0000

One website we found recently posted an interesting article originally written for Scientific American in which the author discusses how people decide to take action. Apparently, decision-making can be traced back to how long someone spends looking at the options. According to the article, if a product is looked at longer, the odds of a [...]

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Driving Blind? Eye Tracking Study Shows Cell Phones Cause Inattention Blindness

Which One Is Better? Mouse Tracking Or Eye Tracking?

dbrendant — Mon, 27 Dec 2010 16:30:05 +0000

We obviously write a lot about eye tracking here at Eye Tracking Update, and a lot of articles pass over our desks. One that seemed particularly relevant had to do with the difference, pros, and cons between eye tracking and mouse tracking. Usability studies, of course, are used to test and optimize a website’s usability. [...]

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Tobii Announces a Faster, Better Eye Tracker

dbrendant — Fri, 24 Dec 2010 16:30:06 +0000

Tobii Technology gets a lot of play both here and around the web. They’re one of the more established eye tracking businesses in the industry and have worked with many websites for usability purposes. In a recent article at Bradenton.com, Tobii is reported as having launched a 300 Hz eye tracker that should give users [...]

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SMI Unveils 500 Hz Binocular Remote Eye Tracker

dbrendant — Thu, 23 Dec 2010 16:30:29 +0000

In other new eye tracking news, Business Wire is reporting that engineers have created what is being called the world’s first 500 Hz binocular remote eye tracker. They’re calling it the SMI RED500, and it’s the first in a new world of devices that combine eye tracking and scientific experimentation with more ease. The system [...]

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Eye Tracking Usability: What is the Best Sitemap Layout?

dbrendant — Wed, 22 Dec 2010 16:30:27 +0000

At Eye Tracking Update we have to sift through a lot of press releases from companies bragging about their new designs and how effective they are. But every once in a while an article is worth noting on our site, if for nothing else than mentioning eye tracking as an effective tool for design of [...]

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Eye Tracking: Your Unique Eye Movements Can Become Your ID

dbrendant — Mon, 20 Dec 2010 16:30:05 +0000

We’ve been writing quite a bit about biometrics here at Eye Tracking Update. In recent months we’ve covered a number of news stories and technologies, a short history, and even a story about a NYU professor who had a digital camera implanted into the back of his head for an art project. Fingerprints, facial geometry, [...]

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Superfast Camera Makes for Faster Eye Tracking

dbrendant — Sat, 18 Dec 2010 16:30:14 +0000

A recent post at IEEE Spectrum’s technology blog discusses a new invention – an extremely fast robotic camera system that can mimic the movements of the human eye. The devices has come out of Germany, and researchers say the robotic camera can imitate the motion of real eyes at what can only be described as [...]

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Eye Tracking: How Does Color Affect Attention?

dbrendant — Thu, 16 Dec 2010 16:30:24 +0000

In a recent paper, eye tracking was used to detail the effects of color on human overt attention. The paper, penned by Torsten Benz of the University of Osnabruck, Germany, investigates the influence of color on attention. In carrying out his study, he used eye tracking data from earlier research developed by Willenbocke, as well [...]

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A Humanoid Robot Equipped With Eye Tracking Capabilities

dbrendant — Wed, 15 Dec 2010 16:30:05 +0000

In a recent article, a team of researchers from various institutions in Italy, Sweden, the United Kingdom, and Portugal, completed a joint paper researching an open systems platform for a humanoid robot. The robot, dubbed iCub, is basically an exercise in cognitive development in which researchers hope to create an open source platform for new [...]

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Inexpensive Eye Tracking Device to Detect Drowsy Driving

dbrendant — Tue, 14 Dec 2010 16:30:32 +0000

A short post from the auto-related website Auto Examiner was passed along to us the other day and it briefly mentioned eye and head tracking as a solution to drowsy driving. According to the article, 62% of motorists have fall asleep at the wheel. There’s not a lot of context to the statement, and we [...]

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Eye Tracking and the Symbiotic Interface

smcmullen — Mon, 13 Dec 2010 16:30:57 +0000

Recently I was speaking with one of my game industry colleagues and an idea for a new type of symbiotic interface occurred to the both of us — almost simultaneously. With the announcement of the Microsoft Kinect, the entire human body without peripherals has now become THE interface. This technology by itself is revolutionary and [...]

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