Lee Good, CEO of Eye-Com talks about his company and the eye tracking industry. … [Read more...]
Eye Tracking: Larry Udell of Eye-Com
March 16, 2010 by at 12:35 pm
Larry Udell of Eye-Com talks about the future of eye tracking … [Read more...]
Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention
February 26, 2010 by at 12:00 pm
Driver drowsiness and distraction are serious safety hazards on the road. It only takes a momentary lapse of attention to impair a driver’s responsiveness and reflexes. Analyzing a driver’s state of consciousness and awareness while they are actually behind the wheel is a challenge, especially when using biometric equipment to collect data. The mechanisms for recording biometrics like heart rate, brainwave activity, and eye behavior patterns are often intrusive and distracting themselves, putting … [Read more...]
Pupil Tracking Being Used to Discover Why People Blink
November 3, 2009 by at 12:01 am
For those of our readers who have never listened to the show Radiolab on WNYC and National Public Radio, I highly recommend you do. A recent episode of the show, which is hosted by Jad Abumrad and Robert Krulwich, focuses on blinking and why humans do it. It’s commonly assumed that humans blink to lubricate the eyes – to moisten the eyeball so it doesn’t dry out. As it turns out, a person’s blink rate is the same whether they’re in a dry place, such as a sauna or desert, as when they’re … [Read more...]
Improved Eye Tracking Algorithm to Be Used for Driver Fatigue Detection System
October 12, 2009 by at 9:54 am
Researchers from the Department of Computer Science and Information Engineering at Tamkang University in Taipei, Taiwan have found an improved eye tracking algorithm, which they plan to use in detecting driver fatigue.The department has proposed a vision-based, real-time driver fatigue detection system that uses ordinary CCD cameras to accomplish a variety of tasks: face detection, eye detection, eye tracking, and fatigue detection.The researchers conducted an experiment aimed at improving … [Read more...]
Experiment Uses Eye Tracking to Measure the Effects of Design Elements in Magazine Ads
October 12, 2009 by at 9:41 am
A recent study conducted at Texas State University, San Marcos, analyzed the effectiveness of five different design elements used in magazine advertisements.Using eye tracking technology to measure the duration and number of eye fixations, the students conducting the experiment were able to measure the visual attention on each of the five elements: body text, head text, brand logo, product image, and human model image. Subjects were asked to browse through a magazine simulated on a LCD screen … [Read more...]
Eye Tracking in Video Game Player Experience
July 24, 2009 by at 8:17 am
Researchers at the Blekinge Institute of Technology conducted an eye tracking experiment on players’ experience with Half Life 2. A specially modified Half Life 2 game was built using the game’s software development kit to correspond with the players’ eye tracking gaze.In the experiment, players do not completely control the game through eye tracking. Instead, a keyboard controls each player’s movement and eye tracking is used to control the first person camera view. The researchers measured … [Read more...]
Improving Password Security With Eye Tracking
July 24, 2009 by at 8:12 am
The moment an online password is entered is the least secure point and typically the moment where private information is stolen due to visual snooping.To combat this problem, researchers at Stanford University implemented a system for password entry via eye tracking. By creating an on-screen keyboard interface with a red focus point for each key, users can use their gaze to input passwords, open windows, and safely navigate the more insecure moments of online use. Users calibrate their gaze … [Read more...]
GDC Friday: Muybridge’s Motion
March 28, 2009 by at 4:27 pm
One reason GDC 2009 is so exciting is that it provides a showcase for all the newest gadgets that people have been tinkering with for years in labs and offices, garages and basements. In a way, events like these remind me of what the World Expos of the early 1900s used to be like, showcasing new creations from iced cream to photography, ferris wheels to moving vehicles. With time comes perspective on how exactly these new gadgets have changed the world and the corresponding environments we live … [Read more...]
GDC Thursday
March 27, 2009 by at 4:51 pm
Another great exhibit from this year’s GDC was the Vuzix booth. Vuzix is a company based out of Rochester, NY, which is putting its efforts into developing a personal video display device for consumers, as well as low profile, head-mounted virtual reality displays. They have a number of applications that their headwear can boast, and at GDC2009, as you might expect, they had on display some of their ventures into the gaming world.Visitors to the booth could try on a pair of glasses with … [Read more...]