Eye Tracking Update » eyetrack

The Engineer Behind the Eye Tracking Robotic System

dbrendant — Tue, 11 Jan 2011 16:30:58 +0000

Eye tracking was mentioned in a recent post in the UK’s Bradford Telegraph and Argus. For many of you who frequent Eye Tracking Update, the article might seem a little elementary but let’s not forget – while eye tracking is a center of attention for most of us, it’s not as ubiquitous as we think. [...]

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Eye Tracking: Does Google Instant Preview Improve Usability?

dbrendant — Mon, 10 Jan 2011 16:30:28 +0000

Google always seems to be at the top of its game. Technology writers follow its every move, and critics create buzz around the business even if they try to detract from it. When Google employs a change, like it or not, much of the world feels the effects. It is the number one search engine [...]

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Iris Recognition Finds Support at U.S. State Department

dbrendant — Fri, 07 Jan 2011 16:30:55 +0000

A U.S. Department of State official is interested in looking at iris recognition for use in government applications. The department has certain biometric requirements and apparently officials are looking into the new technology for future e-documents. One reason, according to the official interviewed, is that iris biometrics can boast a relatively small footprint when compared [...]

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Eye Tracking: AdSight Measures Attention Retention For Your Ads

dbrendant — Tue, 04 Jan 2011 16:30:11 +0000

Advertising research typically shows companies what consumers are thinking about their ads. But as a recent article points out, there’s often a vital part that’s missing – one piece of information greatly helpful to advertisers that is often overlooked. What parts of the ads do consumers look at? And which parts do they not look [...]

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Researchers Develop Eye Tracking Drowsiness Detection for Drivers

Researchers Develop Eye Tracking Drowsiness Detection for Drivers

dbrendant — Mon, 22 Nov 2010 17:57:57 +0000

As we know, eye tracking technology is becoming a major player in driver safety. Many eye tracking systems are marketed for vehicle operation and identifying and combating drowsiness. There are head mounted versions as well as systems that mount to the dashboard. At a recent VISION trade fair in Stuttgart, Germany, researchers presented a new [...]

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How to Sell More Juice With Eye Tracking

dbrendant — Sun, 21 Nov 2010 16:30:02 +0000

Brand loyalty is nothing to take lightly, and eye tracking has given some insight into why companies need to stay “true to their colors” when considering a brand redesign. People go back to the things they like, things they know already, or things they’re nostalgic for. So when it comes to changing the look of [...]

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Eye Tracking Study Observes How Shoppers Use Food Labels

Sleepy Driving and the Eye Tracking Fix

dbrendant — Mon, 01 Nov 2010 22:01:58 +0000

Any reader of Eye Tracking Update will notice that one of eye tracking’s most effective applications involves driver and traffic safety. Seven percent of all road accidents are due to sleepy driving, and studies show that it may be at fault in 18% of all fatal collisions. One camera that’s been designed by the Fraunhofer [...]

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Eye Tracking Shows We Start At The Top

dbrendant — Tue, 26 Oct 2010 17:27:22 +0000

In a recent article posted at a pay-per-click sales site, they rave about eye tracking and how it’s changed design altogether. Of course, it’s not eye tracking that’s changed design, heat maps and corresponding eye tracking studies and results can help inform a designer or content manager how the public sees their site. It can’t [...]

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How To Make An Eye Tracker For Under Fifty Bucks

dbrendant — Thu, 23 Sep 2010 23:44:38 +0000

Attention all you eye tracking do-it-yourselfers out there. A paper published just the other day by a researcher in Poland reveals, in detail, just how to go about building a low cost, head-mounted eye tracking system. We’ve written a lot about the cost-prohibitive nature of eye tracking, and the paper essentially shows a short, step-by-step [...]

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Eye Tracking Non-Verbal Communication Cues for Advanced Robotics

egutierrez — Wed, 22 Sep 2010 16:20:43 +0000

In a paper written by Kristiina Jokinen, of the University of Helsinki’s Department of Speech Sciences, the use of eye-gaze as a means of synchronizing the turn taking and feedback during a natural conversation was studied using eye tracking. Looking back in time, we see that gaze has been recognized as a turn yielding and [...]

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Which Eye Tracking Metrics Are Best In Usability Testing?

dbrendant — Mon, 06 Sep 2010 16:00:46 +0000

In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data that comes with any study, and knowing what you want well ahead of the game is really key when it comes to gaining any insight into your own usability study. [...]

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Surprise! Eye Tracking Shows Men Look at Women and Men

dbrendant — Sat, 21 Aug 2010 16:00:21 +0000

A post on the blog Think Eye Tracking discusses something they’ve learned about research results: people don’t always tell the truth. They set out to create a test showing how it can happen and, more importantly, how eye tracking can be used as a window into people’s subconscious thought processes. Think Eye Tracking performed an [...]

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Key Benefits of Eye Tracking

dbrendant — Sat, 14 Aug 2010 16:00:21 +0000

Eye tracking can be a useful tool in measuring and understanding user experience for a website. A post from earlier this year at Cxpartners.co.uk, broke down some key elements and uses for eye tracking. First off, you see what the user sees. It sounds simple, but the ability to see what the user sees can [...]

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Eye Tracking and Usability: Which Metrics Are Valuable?

How Do You Know Which Eye Tracking Metrics To Use?

dbrendant — Fri, 13 Aug 2010 16:00:42 +0000

As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability have made for a lot of legitimate questions asking if eye tracking is truly worth it. But let’s assume you’ve bought into the idea that eye tracking is useful, and by some means, [...]

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Eye Tracking and Usability: Which Metrics Are Valuable?

dbrendant — Thu, 12 Aug 2010 16:00:20 +0000

A few articles we’ve recently done at Eye Tracking Update have focused on the cost and effectiveness of eye tracking for usability studies. There’s a lot of debate on the subject of course, but assuming you’ve decided that eye tracking works for you, you may be somewhere along the lines of choosing which metrics to [...]

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What Eye Tracking Could Do For You

dbrendant — Wed, 11 Aug 2010 17:41:16 +0000

In a recent article we discussed further what eye tracking is good for. With a lot of naysayers still voicing legitimate concerns, it’s important to note eye tracking’s value, even if it comes at a high price. There are a number of companies working on more affordable (dare we say – cheap) products, but unless [...]

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Shocking Revelation: Eye Tracking Has Problems

dbrendant — Tue, 10 Aug 2010 16:17:49 +0000

With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the limitations of eye tracking. We’ve mentioned in previous posts that eye tracking can provide insight into the usability of a website, but without supplementary effort, the data gleaned [...]

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Is Eye Tracking for Usability Studies Worth the Trouble?

dbrendant — Mon, 09 Aug 2010 16:00:35 +0000

Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions. One question: Is eye tracking worth it? It’s easy to get excited about eye tracking and the ability to see where people look while they’re using a website. It sounds like an incredible opportunity to gain insight [...]

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How Do You Measure the Value of Eye Tracking?

dbrendant — Sun, 08 Aug 2010 16:00:03 +0000

We recently wrote an article touching on some of the limitations of eye tracking. There are more. Of course, nothing is perfect, and many naysayers have legitimate concerns when it comes to eye tracking in the realm of usability. Most of these limitations are based around usability studies, which is certainly what most think about [...]

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What Has Eye Tracking Taught Us About Criminal Identifications?

dbrendant — Tue, 03 Aug 2010 16:00:51 +0000

Researchers have now been using eye tracking for more than a century. This may be surprising to some but a quick look around web and you can see just where and when it started to show up. It’s led to numerous discoveries providing insight into how we think and feel. As a recent publication puts [...]

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Mastering Eye Tracking Web Usability Metrics

dbrendant — Fri, 25 Jun 2010 16:00:37 +0000

No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s affordable, whether or not it actually works. Some say that eye fixations don’t necessarily translate to attention or even understanding of a website’s layout. Then of course, there are supporters of eye tracking, [...]

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Eye Tracking Questions Usefulness of Real Time Search Results

dbrendant — Fri, 11 Jun 2010 01:57:25 +0000

A few eye tracking studies have shown that users tend to ignore “real time” results in searches. There is quite a lot of eye tracking research that goes into the usability and effectiveness of one of the most popular websites, Google. But if new research is showing ineffective trends for real time results, it can’t [...]

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Eye Tracking Usability Studies and Self-Reported Measures

dbrendant — Wed, 09 Jun 2010 01:00:26 +0000

When it comes to usability studies, a standardized procedure is verbal communication between the study participant and the researcher. Typically, the participant puts into words what they think, what they are doing as they navigate through a website or page, describing how it makes them feel, why they are clicking on certain buttons, and what [...]

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Watch Where You Step: Eye Tracking and Pedestrian Flow

dbrendant — Fri, 04 Jun 2010 19:30:14 +0000

A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas, stopping in others, building at forks until the oncoming pressure pushes it in a pattern of various directions. Whether true or not, it’s an entertaining concept, and one that doesn’t seem [...]

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Tracking Bias, Biometrically

dbrendant — Fri, 04 Jun 2010 16:00:05 +0000

A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry pro,” or rather, someone who works within the media industry and whose job is to create or market content and products to regular consumers. Generally, it’s assumed (by industry pros) that they know what the [...]

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Eye Tracking on the Cheap: Making MacGyver Proud

dbrendant — Wed, 02 Jun 2010 22:44:41 +0000

One of the more fun aspects of writing for Eye Tracking Update is when a new, do-it-yourself eye tracking device shows up online. With so many formal reports (these are also great, of course!) involving medical diagnostics and web usability studies, it’s refreshing and enjoyable to see when tinkerers start innovating on their own, on [...]

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Biometric Devices: The Story Behind Stephen Hawking’s Voice

mfox — Tue, 01 Jun 2010 22:13:13 +0000

We posted an article a couple weeks ago about the possibility of eye tracking technology being used to help professor Stephen Hawking communicate. Living with ALS, the world-renowned physicist suffers from almost complete paralysis, except for some remaining facial muscle control. Without the aid of assistive communication technology, his fascinating theories on the universe may [...]

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Iris Recognition is Advancing. Could It Help Eye Tracking?

mfox — Tue, 01 Jun 2010 21:58:38 +0000

We’ve written several Eye Tracking Update posts about iris recognition lately because it is a technology that has recently experienced some pretty impressive advancements. If you think about it, it is pretty closely related to eye tracking technology – so much so that breakthroughs in one field may lead to progress in another. For example, [...]

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The Snowball Effect: Advances in Eye Tracking

dbrendant — Mon, 17 May 2010 15:39:16 +0000

Technological innovation is cyclical. A problem arises, a solution is determined, and an invention is created. New creations lead to even more innovations as people play off each other’s inventions, fixing them and finding better, more efficient approaches for some of the details that the original may have overlooked. Take the car, for example. A [...]

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The Price of Eye Tracking

dbrendant — Thu, 13 May 2010 17:32:46 +0000

Cost is a word we hear thrown around quite a bit in the eye tracking world. With so many do-it-yourself eye tracking experiments being performed, it’s no wonder that cost has become an issue. As with anything, people can get quite creative finding ways around pricey and inhibitive equipment. In a paper published at Stanford [...]

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Eye Controlled Video Games? Better Late Than Never

dbrendant — Wed, 12 May 2010 17:00:25 +0000

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry. The “innovation” article focuses on [...]

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Biometric Devices: Skin Based Touch Interface

mfox — Mon, 10 May 2010 18:10:34 +0000

The way we interact with technology is advancing just as fast as the technologies themselves. Interfaces come in all different shapes and sizes, and now there are many more ways to operate them than the mouse and joystick of the past. In previous Eye Tracking Update posts, we’ve mentioned ocular control with eye tracking devices, [...]

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Can Eye Tracking be Used to Predict Strategic Behavior?

mfox — Fri, 07 May 2010 20:06:17 +0000

Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons [...]

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Eye Tracking Technology as Memory Aid

dbrendant — Fri, 07 May 2010 00:00:43 +0000

In a recent post we noted a meeting that took place in the French Alps ski resort of Megeve. The inaugural Augmented Human International Conference took place over two days, with a gang of engineers and scientists meeting to discuss and share research and innovations on a flurry of new technology. Unfortunately, Eye Tracking Update [...]

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Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

dbrendant — Thu, 06 May 2010 23:14:43 +0000

Anyone who has been told a lie knows that it doesn’t feel great to be misled. Of course, some people are more gullible than others while some seem to have a knack for spotting a lie right from the get go. When it comes to the World Wide Web, we know bynow that it pretty [...]

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A Heartwarming Eye Tracking Story

dbrendant — Tue, 04 May 2010 00:02:56 +0000

At Eye Tracking Update, we generally cover a lot of the debates and conversations within the eye tracking industry, most of which, not surprisingly, center around usability testing and eye tracking’s effectiveness in determining tangible results. One subject that tends to be inarguable, however, is eye tracking’s ability to enable communication amongst the disabled. A [...]

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Eye Tracking: Online Social Networks and Web Usability Testing

mfox — Fri, 30 Apr 2010 21:49:56 +0000

Website usability testing has received a lot of attention lately. As some of the most frequently used sites on the web, social networking vehicles like Facebook have been the subject of multiple usability studies. Various Eye Tracking Update articles have touched on the debate regarding which technique used in these studies for evaluating web usability [...]

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Eye Tracking: Sexual Attraction on the Dance Floor

mfox — Thu, 29 Apr 2010 18:32:00 +0000

Dancing is a fascinating phenomenon that spans the ages and practically every culture in history. For most people, there is something about rhythm that compels the body to move, but why is this? Is it simply a behavior influenced by culture and adopted as a social norm, or is it ingrained in our nature, in [...]

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Eye Tracking Is Still A Touchy Subject

dbrendant — Wed, 28 Apr 2010 23:54:04 +0000

Plenty of articles and discussions have been written about the pros and cons of eye tracking. When it comes to usability studies, it’s still a relatively hot topic, with debates over the merits and limitations of eye tracking technology in researching how people use the World Wide Web. Acuity Blog just reposted a nicely written [...]

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Improving Speech Recognition Accuracy Via Crowd Sourcing

dbrendant — Tue, 27 Apr 2010 21:36:42 +0000

For many in the medical and assistive communication industries, speech recognition is nothing new. Like eye tracking, the ability of various devices and technologies to recognize speech has changed the way people, once limited in movement, can interact with the world. Personal computers have long been integrating speech recognition into their models, but I have [...]

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Speech Recognition and Eye Tracking Combined

Eye Tracking: Augmented Reality Apps for the iPhone

dbrendant — Tue, 27 Apr 2010 18:33:17 +0000

A few weeks ago, engineers and scientists gathered in the French Alps at a ski resort by the name of Megeve for the inaugural Augmented Human International Conference, a meeting of the minds to unveil cutting edge technology and research in the world of augmented reality. Augmented reality, as you may know, is a term [...]

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Iris Recognition at a Greater Distance

dbrendant — Mon, 26 Apr 2010 21:32:00 +0000

Speaking of iris recognition (see some of our more recent posts), an online magazine called Space War is reporting that a technology manufacturer based out of California has developed an iris recognition system that can scan from a distance of more than 6 feet from the subject. AOptix Technologies Inc. made the announcement a couple [...]

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Eye Tracking: Readers Run Out of Gas Below the Fold

mfox — Mon, 26 Apr 2010 18:03:43 +0000

Web usability guidelines have remained pretty consistent since the inception of the Internet. Actually, according to an article entitled “Scrolling and Attention,” 80% of these guidelines have remained the same since the 1990s. But one guideline that has changed has to do with the “above the fold” concept. During the first years of the web’s [...]

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Eye Tracking May Provide Promising Solution for Stephen Hawking

mfox — Thu, 22 Apr 2010 22:43:53 +0000

Imagine being confined to a wheelchair, unable to move your arms or legs. Approximately 5.6 million people in the U.S. who suffer from some form of paralysis cope with this limitation every day. Whether it is caused by a neurological disease, a spinal cord injury, or a stroke, paralyzation inhibits mobility and impedes the ability [...]

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Eye Tracking: Nose Tracking (Update?)

dbrendant — Thu, 22 Apr 2010 18:17:30 +0000

In past Eye Tracking Update posts, we’ve covered a range of biometric and facial recognition technologies. Iris scanning is becoming more ubiquitous as technology improves, and with the need for higher levels of security, we expect to see an explosion of biometric devices very soon. A prime example being the news and debates we’ve reported [...]

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Eye Tracking for the New iPhone?

dbrendant — Wed, 21 Apr 2010 21:51:21 +0000

You may have noticed that while we try to cover most things eye tracking, we will occasionally change course and write about other topics that seem worth noting. As of late, we’ve come across an awful lot of tidbits and speculation regarding Apple’s new iPhone, but perhaps it’s reached a critical mass now that Gizmodo [...]

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Do It Yourself Eye Tracking

mfox — Tue, 20 Apr 2010 16:18:27 +0000

News about breakthroughs and newfound uses for eye tracking creates a lot of excitement and interest in the technology. Unfortunately, the eye tracking industry has not reached the point where you can just walk into your local Best Buy and purchase an eye tracker to play with. The current commercially available eye-trackers cost thousands or [...]

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The Accuracy of Eye Tracking: A Web Usability Debate

dbrendant — Sat, 10 Apr 2010 19:00:25 +0000

After searching for online content, anyone curious about eye tracking has probably realized that there is plenty debate on the advantages and disadvantages of the technology (to be fair, most of the controversy we see centers around usability testing and accuracy, not eye tracking as a medical or communicative solution). Some posts claim that it’s [...]

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Eye Tracking: Evaluating Teen Driver Distractions

mfox — Thu, 08 Apr 2010 00:37:06 +0000

There are some pretty startling statistics regarding vehicle crashes involving teenage drivers. According to the Center for Disease Control and Prevention (CDC), drivers age 16-19 are four times more likely to crash than older drivers. There are several factors that make this age group more at risk to cause or be involved in a vehicle [...]

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Eye Tracking: How Smart is Your Car?

mfox — Mon, 05 Apr 2010 23:50:59 +0000

We recently posted an article about a study that used eye tracking to determine if driving experience improved the risks of driving distraction. We’ve also posted articles about the hazards of drowsy driving and the use of eye tracking to detect the onset of sleep. Driver safety is a pertinent issue that is highly linked [...]

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