» eyetrack</h1> <article> <h1>Which Eye Tracking Metrics Are Best In Usability Testing?</h1> <p>dbrendant — Mon, 06 Sep 2010 16:00:46 +0000</p> In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data that comes with any study, and knowing what you want well ahead of the game is really key when it comes to gaining any insight into your own usability study. [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/08/12/eye-tracking-usability-metrics-valuable/' rel='bookmark' title='Permanent Link: Eye Tracking and Usability: Which Metrics Are Valuable?'>Eye Tracking and Usability: Which Metrics Are Valuable?</a></li><li><a href='http://eyetrackingupdate.com/2010/08/13/eye-tracking-metrics/' rel='bookmark' title='Permanent Link: How Do You Know Which Eye Tracking Metrics To Use?'>How Do You Know Which Eye Tracking Metrics To Use?</a></li><li><a href='http://eyetrackingupdate.com/2010/06/25/mastering-eye-tracking-web-usability-metrics/' rel='bookmark' title='Permanent Link: Mastering Eye Tracking Web Usability Metrics'>Mastering Eye Tracking Web Usability Metrics</a></li></ol> </article> <article> <h1>Surprise! Eye Tracking Shows Men Look at Women and Men</h1> <p>dbrendant — Sat, 21 Aug 2010 16:00:21 +0000</p> A post on the blog Think Eye Tracking discusses something they’ve learned about research results: people don’t always tell the truth. They set out to create a test showing how it can happen and, more importantly, how eye tracking can be used as a window into people’s subconscious thought processes. Think Eye Tracking performed an [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/03/25/eye-tracking-investigating-women-notice-advertisements/' rel='bookmark' title='Permanent Link: Eye Tracking: Investigating What Women Notice in Advertisements'>Eye Tracking: Investigating What Women Notice in Advertisements</a></li><li><a href='http://eyetrackingupdate.com/2010/01/16/eye-tracking-emotions-and-the-male-female-link/' rel='bookmark' title='Permanent Link: Eye Tracking: Emotions and the Male / Female Link'>Eye Tracking: Emotions and the Male / Female Link</a></li><li><a href='http://eyetrackingupdate.com/2010/02/17/eye-tracking-sex-attention/' rel='bookmark' title='Permanent Link: Eye Tracking: SEX! (Got Your Attention Yet?)'>Eye Tracking: SEX! (Got Your Attention Yet?)</a></li></ol> </article> <article> <h1>Key Benefits of Eye Tracking</h1> <p>dbrendant — Sat, 14 Aug 2010 16:00:21 +0000</p> Eye tracking can be a useful tool in measuring and understanding user experience for a website. A post from earlier this year at Cxpartners.co.uk, broke down some key elements and uses for eye tracking. First off, you see what the user sees. It sounds simple, but the ability to see what the user sees can [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/08/12/eye-tracking-usability-metrics-valuable/' rel='bookmark' title='Permanent Link: Eye Tracking and Usability: Which Metrics Are Valuable?'>Eye Tracking and Usability: Which Metrics Are Valuable?</a></li><li><a href='http://eyetrackingupdate.com/2010/08/09/eye-tracking-usability-studies-worth-trouble/' rel='bookmark' title='Permanent Link: Is Eye Tracking for Usability Studies Worth the Trouble?'>Is Eye Tracking for Usability Studies Worth the Trouble?</a></li><li><a href='http://eyetrackingupdate.com/2010/08/08/measure-eye-tracking/' rel='bookmark' title='Permanent Link: How Do You Measure the Value of Eye Tracking?'>How Do You Measure the Value of Eye Tracking?</a></li></ol> </article> <article> <h1>How Do You Know Which Eye Tracking Metrics To Use?</h1> <p>dbrendant — Fri, 13 Aug 2010 16:00:42 +0000</p> As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability have made for a lot of legitimate questions asking if eye tracking is truly worth it. But let’s assume you’ve bought into the idea that eye tracking is useful, and by some means, [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/08/12/eye-tracking-usability-metrics-valuable/' rel='bookmark' title='Permanent Link: Eye Tracking and Usability: Which Metrics Are Valuable?'>Eye Tracking and Usability: Which Metrics Are Valuable?</a></li><li><a href='http://eyetrackingupdate.com/2010/06/25/mastering-eye-tracking-web-usability-metrics/' rel='bookmark' title='Permanent Link: Mastering Eye Tracking Web Usability Metrics'>Mastering Eye Tracking Web Usability Metrics</a></li><li><a href='http://eyetrackingupdate.com/2010/09/06/eye-tracking-metrics-usability-testing/' rel='bookmark' title='Permanent Link: Which Eye Tracking Metrics Are Best In Usability Testing?'>Which Eye Tracking Metrics Are Best In Usability Testing?</a></li></ol> </article> <article> <h1>Eye Tracking and Usability: Which Metrics Are Valuable?</h1> <p>dbrendant — Thu, 12 Aug 2010 16:00:20 +0000</p> A few articles we’ve recently done at Eye Tracking Update have focused on the cost and effectiveness of eye tracking for usability studies. There’s a lot of debate on the subject of course, but assuming you’ve decided that eye tracking works for you, you may be somewhere along the lines of choosing which metrics to [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/08/13/eye-tracking-metrics/' rel='bookmark' title='Permanent Link: How Do You Know Which Eye Tracking Metrics To Use?'>How Do You Know Which Eye Tracking Metrics To Use?</a></li><li><a href='http://eyetrackingupdate.com/2010/09/06/eye-tracking-metrics-usability-testing/' rel='bookmark' title='Permanent Link: Which Eye Tracking Metrics Are Best In Usability Testing?'>Which Eye Tracking Metrics Are Best In Usability Testing?</a></li><li><a href='http://eyetrackingupdate.com/2010/06/25/mastering-eye-tracking-web-usability-metrics/' rel='bookmark' title='Permanent Link: Mastering Eye Tracking Web Usability Metrics'>Mastering Eye Tracking Web Usability Metrics</a></li></ol> </article> </main></body></html>