Eye Tracking: AdSight Measures Attention Retention For Your Ads
Advertising research typically shows companies what consumers are thinking about their ads. But as a recent article points out, there’s...
Read MoreResearchers Develop Eye Tracking Drowsiness Detection for Drivers
As we know, eye tracking technology is becoming a major player in driver safety. Many eye tracking systems are marketed for vehicle...
Read MoreSleepy Driving and the Eye Tracking Fix
Any reader of Eye Tracking Update will notice that one of eye tracking’s most effective applications involves driver and traffic safety....
Read MoreSpeech Recognition and Eye Tracking Combined
It makes sense that speech is one of the faster ways to enter text. It is not as remote or removed from our thought process as, say, typing...
Read MoreWatch Where You Step: Eye Tracking and Pedestrian Flow
A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas,...
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