It makes sense that speech is one of the faster ways to enter text. It is not as remote or removed from our thought process as, say, typing or writing is. Speech comes at the pace of our thoughts, and we can say what we think in real time, without having to transcribe and keep up with our stream of consciousness. Humans have been measured dictating to a computer at 102 words a minute – far more efficient than writing and typing. At Eye Tracking Update, we often touch on new devices that use eye … [Read more...]
Watch Where You Step: Eye Tracking and Pedestrian Flow
A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas, stopping in others, building at forks until the oncoming pressure pushes it in a pattern of various directions. Whether true or not, it’s an entertaining concept, and one that doesn’t seem too complex to study.In fact, with progressing trends of sustainable development and urban planning, transport studies have become a topic of importance and interest within … [Read more...]
Tracking Bias, Biometrically
A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry pro,” or rather, someone who works within the media industry and whose job is to create or market content and products to regular consumers. Generally, it’s assumed (by industry pros) that they know what the average public wants and needs (though this is often based on what the public demands instead). But do industry professionals react to media differently … [Read more...]
Old News But Relevant News: Apple and Eye Tracking
This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point.Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that The Apple Insider posted an article a while back focusing on eye tracking patents Apple originally filed all the way back in 2007.Apple was apparently researching what they … [Read more...]
Eye Tracking on the Cheap: Making MacGyver Proud
One of the more fun aspects of writing for Eye Tracking Update is when a new, do-it-yourself eye tracking device shows up online. With so many formal reports (these are also great, of course!) involving medical diagnostics and web usability studies, it’s refreshing and enjoyable to see when tinkerers start innovating on their own, on the cheap, and for no other reason than to have fun doing it.A post that falls under all of these categories was brought to our attention, and it features a video … [Read more...]
Iris Recognition is Advancing. Could It Help Eye Tracking?
We’ve written several Eye Tracking Update posts about iris recognition lately because it is a technology that has recently experienced some pretty impressive advancements. If you think about it, it is pretty closely related to eye tracking technology - so much so that breakthroughs in one field may lead to progress in another. For example, Sarnoff Corporation recently won the “Best New Product Award” at the Security Industry Association New Product Showcase for its Iris on the Move (IOM) system.This … [Read more...]
Google Uses Eye Tracking to Test its Revamped Design
As the saying goes, "If it ain’t broke, don’t fix it." But even the most successful websites need a reassessment every now and again to stay ahead of the game. A few days ago, Google introduced it’s latest changes, the eighth iteration of the world’s most popular site. Well, that may not be true anymore actually, as Facebook recently edged Google out of the most visited spot in the United States. Even so, the second most visited spot in the US isn’t a bad place to be, but when you’re … [Read more...]
The Snowball Effect: Advances in Eye Tracking
Technological innovation is cyclical. A problem arises, a solution is determined, and an invention is created. New creations lead to even more innovations as people play off each other’s inventions, fixing them and finding better, more efficient approaches for some of the details that the original may have overlooked. Take the car, for example. A car is invented, and this leads to an entirely new slew of inventions – accessories and smaller solutions for the larger product. Apple is another example, … [Read more...]
The Price of Eye Tracking
Cost is a word we hear thrown around quite a bit in the eye tracking world. With so many do-it-yourself eye tracking experiments being performed, it’s no wonder that cost has become an issue. As with anything, people can get quite creative finding ways around pricey and inhibitive equipment.In a paper published at Stanford University titled “Reducing the Cost of Eye Tracking Systems”, Manu Kumar tackles, as you might expect, just that.Exhorbitant costs have hindered would-be researchers … [Read more...]