Tracking Bias, Biometrically
A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry...
Read MoreOld News But Relevant News: Apple and Eye Tracking
This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot...
Read MoreEye Tracking on the Cheap: Making MacGyver Proud
One of the more fun aspects of writing for Eye Tracking Update is when a new, do-it-yourself eye tracking device shows up online. With so...
Read MoreIris Recognition is Advancing. Could It Help Eye Tracking?
We’ve written several Eye Tracking Update posts about iris recognition lately because it is a technology that has recently experienced...
Read MoreGoogle Uses Eye Tracking to Test its Revamped Design
As the saying goes, “If it ain’t broke, don’t fix it.” But even the most successful websites need a reassessment every now...
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