Eyetracking Web Usability - Eye Tracking Update

September 3, 2010

Shocking Revelation: Eye Tracking Has Problems

August 10, 2010 by dbrendant at 9:17 am

confused

With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the limitations of eye tracking. We’ve mentioned in previous posts that eye tracking can provide insight into the usability of a website, but without supplementary effort, the data gleaned from eye tracking is just that – data.Knowing what to do with that data is the key, and there’s not one easy answer for your usability or design problems when it comes … [Read more...]

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Text 2.0 Uses Eye Tracking to Customize Reader Experience

August 7, 2010 by dbrendant at 9:00 am

Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are changing the game for the meantime.A team of researchers at the German Research Center for Artificial Intelligence have created the new tool with the help … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: Cognitive science, efficient reading, eye movement, eye movements, eye tracker, Eye Tracking, eye tracking technology, eye tracking usability, eye tracking web usability, eyetracking, Eyetracking Web Usability, online reading, Reading, reading ability, reading technology, Speed reading, tobii, tobii technology, usability

Using Eye Tracking & Brainwaves to Evaluate Ad Effectiveness

July 30, 2010 by dbrendant at 2:37 pm

An Indian research agency is saying that advertisements that tend to fare well in the North of India don’t necessarily do as well in the West. Millward Brown, the agency investigating the topic, is bringing several new tools to its clients – tools that will help to measure the effectiveness of ads and people’s responses to them. The company recently met in Mumbai to discuss ad transference across geographical regions and their findings from using eye tracking and brainwave measurements.A … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research Tagged With: advertisements, advertising, brain, brain research, brains, brainwave, Brand, brand recognition, Emotion-oriented advertising, Eye Tracking, Eye Tracking Research, eye tracking studies, eye tracking study, eye tracking usability, eye tracking web usability, Eyetracking Web Usability, usability, usability issues, visual attention

Eye Tracking and Style Guides

July 28, 2010 by dbrendant at 4:33 pm

Where do readers look first

We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye tracking studies – usability wise, anyway – are based around exactly this: where do readers look first. We’ve been following eye tracking news in depth for about a year now, and time after time we see the same results.Gaze maps repeatedly show us that a visitor’s eyes hover in the same areas on a page, and a recent eye tracking study for Yahoo! is consistent … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability, Iris Recognition Tagged With: eye movement, eye movements, Eye Tracking, eye tracking studies, eye tracking study, eye tracking usability, eye tracking web usability, Eyetracking Web Usability, gaze, heatmap, usability, usability evaluation techniques, usability issues, usability metrics, Web design

Eye Tracking and F Patterns: Recurring Theme in Web Usability

July 27, 2010 by dbrendant at 3:38 pm

F pattern

Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we see coming out of the various web usability studies throughout the industry.When designing a site, a paper, or a page, it’s important to know how a person reads, where they look, and what they can expect to find. If you want to catch a visitor’s eye, there are certain rules to follow which remain consistent.Through eye tracking and the resulting heatmaps … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability, Iris Recognition Tagged With: Eye Tracking, eye tracking usability, eye tracking web usability, Eyetracking Web Usability, gaze, gaze tracking, heatmap, heatmaps, interface usability, pupil tracking, usability, usability evaluation techniques, usability issues, usability metrics, usability studies, vision tracking, visual tracking, Web design, Web usability, web usability studies

Eye Tracking: Evaluating Landing Page Usability With Surveys

July 23, 2010 by dbrendant at 3:58 pm

Landing page, splash page, homepage. Call it what you will – there are many names for the first page of a website, that is – the page that is supposed to be the starting point for users. But with the growth of powerful and effective search engines, the landing page is becoming somewhat moot, as users can now reach specific pages within a website directly and without having to begin at the beginning before they navigate their way through a myriad of pages in search of the information they want.On … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: Eye Tracking, eye tracking usability, eye tracking web usability, Eyetracking Web Usability, gaze tracking, heatmap, heatmaps, interface usability, Landing page, Search Engines, usability, usability evaluation techniques, usability issues, usability metrics, usability test, usability testing, user surveys

Moodle Using Eye Tracking to Study Usability and eLearning

July 22, 2010 by dbrendant at 10:13 am

Moodles Eye Tracking Problems

Another study using eye tracking we came across at Eye Tracking Update has to do with a program called Moodle, which appears to be an e-Learning (teaching and learning) program used by Austrian students (please correct me if I’m wrong or if you have any more information about the program).Gergely Rakoczi of the Vienna University of Technology set out to study how Moodle’s components and teaching materials are “seen” by various Moodle users. He wanted to study navigation schemes and … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability, Iris Recognition Tagged With: assistive technology, cognitive process, cognitive processes, eye movement, eye tracker, Eye Tracking, eye tracking study, eye tracking technology, eye tracking usability, eye tracking web usability, Eyetracking Web Usability, gaze, interface usability, moodle, navigation schemes, tobii, usability, usability evaluation techniques

Framework for Eye Tracking Patterns and Usability Problems: Pt 3

July 16, 2010 by dbrendant at 4:02 pm

Usability Studies arent the Holy Grail

Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there still remains a need “for studies that relate eye-tracking patterns to specific usability problems (by indicating cognitive processes).” In the past, eye tracking metrics have been compared to general interface usability, assessed by usability experts or calculated from performance completion times for certain tasks. But, as they say, expert reviews and performance … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: cognitive process, cognitive processes, Eye Tracking, eye tracking studies, eye tracking study, eye tracking usability, eye tracking web usability, Eyetracking Web Usability, fixation, gaze, gaze tracking, interface usability, pupil tracking, research, usability, usability evaluation techniques, usability problems, usability studies, usability testing, vision tracking, visual tracking, Web design, Web usability, Web Usability Problems

Framework for Eye Tracking Patterns and Usability Problems: Pt 2

July 14, 2010 by dbrendant at 9:51 am

new framework pt2

In a recent post, we started to review new research being done at the Centre for HCI Design at City University in London. Two researchers, Ehmke and Wilson, set out to establish a framework by which to observe and analyze any correlations between eye tracking and what a person is thinking as they’re maneuvering around a website during a usability study. While both the Internet and usability studies have grown immensely in popularity over the last decade, we have yet to see an established connection … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability, Iris Recognition Tagged With: cognitive process, cognitive processes, Cognitive science, Eye Tracking, eye tracking usability, eye tracking web usability, Eyetracking Web Usability, fixation, fixations, Saccade, saccades, usability, usability studies, usability study, usability testing, Web design

Framework for Eye Tracking Patterns and Usability Problems: Part 1

July 8, 2010 by dbrendant at 4:51 pm

Framework for Eye Tracking Patterns and Usability

When you are trying a new product, you want it to work, right? If a company makes a good product, people use it. If it’s a bad product, people will not – it’s quite simple. Of course there are several factors like strategy, marketing, money, connections, production, and even a little luck involved in making a successful product but in essence, what it really comes down to is whether the product is a good one or not.The onslaught of the World Wide Web in the last decade has certainly … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: cognitive process, cognitive processes, eye gaze tracking, Eye Tracking, eye tracking studies, eye tracking study, Eyetracking Web Usability, fixation, fixations, gaze tracking, perception, pupil tracking, Saccade, saccades, usability, usability studies, usability study, usability testing, vision tracking, visual tracking, Web design