» Eyetracking Web Usability</h1> <article> <h1>Shocking Revelation: Eye Tracking Has Problems</h1> <p>dbrendant — Tue, 10 Aug 2010 16:17:49 +0000</p> With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the limitations of eye tracking. We’ve mentioned in previous posts that eye tracking can provide insight into the usability of a website, but without supplementary effort, the data gleaned [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/02/01/where%e2%80%99s-waldo-eye-tracking-only-registers-half-of-the-visual-search-process/' rel='bookmark' title='Permanent Link: Where’s Waldo?… Eye Tracking Only Registers Half of the Visual Search Process'>Where’s Waldo?… Eye Tracking Only Registers Half of the Visual Search Process</a></li><li><a href='http://eyetrackingupdate.com/2010/07/14/framework-eye-tracking-patterns-usability-problems-pt-2/' rel='bookmark' title='Permanent Link: Framework for Eye Tracking Patterns and Usability Problems: Pt 2'>Framework for Eye Tracking Patterns and Usability Problems: Pt 2</a></li><li><a href='http://eyetrackingupdate.com/2010/08/08/measure-eye-tracking/' rel='bookmark' title='Permanent Link: How Do You Measure the Value of Eye Tracking?'>How Do You Measure the Value of Eye Tracking?</a></li></ol> </article> <article> <h1>Text 2.0 Uses Eye Tracking to Customize Reader Experience</h1> <p>dbrendant — Sat, 07 Aug 2010 16:00:51 +0000</p> Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/07/28/eye-tracking-style-guides/' rel='bookmark' title='Permanent Link: Eye Tracking and Style Guides'>Eye Tracking and Style Guides</a></li><li><a href='http://eyetrackingupdate.com/2010/01/28/eye-tracking-the-next-stage/' rel='bookmark' title='Permanent Link: Eye Tracking: The Next Stage'>Eye Tracking: The Next Stage</a></li><li><a href='http://eyetrackingupdate.com/2010/07/22/moodle-eye-tracking-study-usability-elearning/' rel='bookmark' title='Permanent Link: Moodle Using Eye Tracking to Study Usability and eLearning'>Moodle Using Eye Tracking to Study Usability and eLearning</a></li></ol> </article> <article> <h1>Using Eye Tracking & Brainwaves to Evaluate Ad Effectiveness</h1> <p>dbrendant — Fri, 30 Jul 2010 21:37:46 +0000</p> An Indian research agency is saying that advertisements that tend to fare well in the North of India don’t necessarily do as well in the West. Millward Brown, the agency investigating the topic, is bringing several new tools to its clients – tools that will help to measure the effectiveness of ads and people’s responses [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/06/21/eye-tracking-improves-camouflage-effectiveness/' rel='bookmark' title='Permanent Link: Eye Tracking Improves Camouflage Effectiveness'>Eye Tracking Improves Camouflage Effectiveness</a></li><li><a href='http://eyetrackingupdate.com/2010/04/26/eye-tracking-readers-run-gas-fold/' rel='bookmark' title='Permanent Link: Eye Tracking: Readers Run Out of Gas Below the Fold'>Eye Tracking: Readers Run Out of Gas Below the Fold</a></li><li><a href='http://eyetrackingupdate.com/2010/08/10/shocking-revelation-eye-tracking-problems/' rel='bookmark' title='Permanent Link: Shocking Revelation: Eye Tracking Has Problems'>Shocking Revelation: Eye Tracking Has Problems</a></li></ol> </article> <article> <h1>Eye Tracking and Style Guides</h1> <p>dbrendant — Wed, 28 Jul 2010 23:33:54 +0000</p> We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye tracking studies – usability wise, anyway – are based around exactly this: where do readers look first. We’ve been following eye tracking news in depth for about a [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/07/27/eye-tracking-patterns-recurring-theme-web-usability/' rel='bookmark' title='Permanent Link: Eye Tracking and F Patterns: Recurring Theme in Web Usability'>Eye Tracking and F Patterns: Recurring Theme in Web Usability</a></li><li><a href='http://eyetrackingupdate.com/2010/04/26/eye-tracking-readers-run-gas-fold/' rel='bookmark' title='Permanent Link: Eye Tracking: Readers Run Out of Gas Below the Fold'>Eye Tracking: Readers Run Out of Gas Below the Fold</a></li><li><a href='http://eyetrackingupdate.com/2010/07/16/framework-eye-tracking-patterns-usability-problems-pt-3/' rel='bookmark' title='Permanent Link: Framework for Eye Tracking Patterns and Usability Problems: Pt 3'>Framework for Eye Tracking Patterns and Usability Problems: Pt 3</a></li></ol> </article> <article> <h1>Eye Tracking and F Patterns: Recurring Theme in Web Usability</h1> <p>dbrendant — Tue, 27 Jul 2010 22:38:44 +0000</p> Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we see coming out of the various web usability studies throughout the industry. When designing a site, a paper, or a page, it’s important to know how a person reads, where they [...]<p>This is an article from: <a href="http://eyetrackingupdate.com">Eye Tracking Update</a></p>Related articles:<ol><li><a href='http://eyetrackingupdate.com/2010/07/28/eye-tracking-style-guides/' rel='bookmark' title='Permanent Link: Eye Tracking and Style Guides'>Eye Tracking and Style Guides</a></li><li><a href='http://eyetrackingupdate.com/2010/07/16/framework-eye-tracking-patterns-usability-problems-pt-3/' rel='bookmark' title='Permanent Link: Framework for Eye Tracking Patterns and Usability Problems: Pt 3'>Framework for Eye Tracking Patterns and Usability Problems: Pt 3</a></li><li><a href='http://eyetrackingupdate.com/2010/07/19/framework-eye-tracking-patterns-usability-problems-pt-4/' rel='bookmark' title='Permanent Link: Framework for Eye Tracking Patterns and Usability Problems: Pt 4'>Framework for Eye Tracking Patterns and Usability Problems: Pt 4</a></li></ol> </article> </main></body></html>