Eye Tracking Shows Not All Websites Are Created Equal
Not all websites are created equal. Some have better design, better color, stronger ads, others look better, are easier to use, more...
Read MoreShocking Revelation: Eye Tracking Has Problems
With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the...
Read MoreText 2.0 Uses Eye Tracking to Customize Reader Experience
Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become...
Read MoreUsing Eye Tracking & Brainwaves to Evaluate Ad Effectiveness
An Indian research agency is saying that advertisements that tend to fare well in the North of India don’t necessarily do as well in the...
Read MoreEye Tracking and Style Guides
We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye...
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