Eye Tracking Update » eyetracking

The Engineer Behind the Eye Tracking Robotic System

dbrendant — Tue, 11 Jan 2011 16:30:58 +0000

Eye tracking was mentioned in a recent post in the UK’s Bradford Telegraph and Argus. For many of you who frequent Eye Tracking Update, the article might seem a little elementary but let’s not forget – while eye tracking is a center of attention for most of us, it’s not as ubiquitous as we think. [...]

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Eye Tracking: Does Google Instant Preview Improve Usability?

dbrendant — Mon, 10 Jan 2011 16:30:28 +0000

Google always seems to be at the top of its game. Technology writers follow its every move, and critics create buzz around the business even if they try to detract from it. When Google employs a change, like it or not, much of the world feels the effects. It is the number one search engine [...]

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Iris Recognition Finds Support at U.S. State Department

dbrendant — Fri, 07 Jan 2011 16:30:55 +0000

A U.S. Department of State official is interested in looking at iris recognition for use in government applications. The department has certain biometric requirements and apparently officials are looking into the new technology for future e-documents. One reason, according to the official interviewed, is that iris biometrics can boast a relatively small footprint when compared [...]

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How to Sell More Juice With Eye Tracking

dbrendant — Sun, 21 Nov 2010 16:30:02 +0000

Brand loyalty is nothing to take lightly, and eye tracking has given some insight into why companies need to stay “true to their colors” when considering a brand redesign. People go back to the things they like, things they know already, or things they’re nostalgic for. So when it comes to changing the look of [...]

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Eye Tracking Study Observes How Shoppers Use Food Labels

How To Make An Eye Tracker For Under Fifty Bucks

dbrendant — Thu, 23 Sep 2010 23:44:38 +0000

Attention all you eye tracking do-it-yourselfers out there. A paper published just the other day by a researcher in Poland reveals, in detail, just how to go about building a low cost, head-mounted eye tracking system. We’ve written a lot about the cost-prohibitive nature of eye tracking, and the paper essentially shows a short, step-by-step [...]

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Eye Tracking Non-Verbal Communication Cues for Advanced Robotics

egutierrez — Wed, 22 Sep 2010 16:20:43 +0000

In a paper written by Kristiina Jokinen, of the University of Helsinki’s Department of Speech Sciences, the use of eye-gaze as a means of synchronizing the turn taking and feedback during a natural conversation was studied using eye tracking. Looking back in time, we see that gaze has been recognized as a turn yielding and [...]

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Eye Tracking is Changing the Web

dbrendant — Sat, 18 Sep 2010 16:00:38 +0000

Like it or not, eye tracking is changing the web in some interesting ways. It’s a good way to get an idea of website usability, it can aid the disabled, can remotely operate vehicles, and may even reinvent the way we read media. From Alfred Yarbus’ book, Eye Tracking and Vision, written in 1967 to [...]

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Eye Tracking: The Good and The Bad

dbrendant — Mon, 06 Sep 2010 19:00:23 +0000

Another article forwarded to us summed up some points about eye tracking, and we wanted to share. As many of our readers know, eye tracking has been around for decades but has only become commercially available (and viable/affordable) in recent years. At first it was heralded as “the next big thing,” and we now see [...]

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Which Eye Tracking Metrics Are Best In Usability Testing?

dbrendant — Mon, 06 Sep 2010 16:00:46 +0000

In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data that comes with any study, and knowing what you want well ahead of the game is really key when it comes to gaining any insight into your own usability study. [...]

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Surprise! Eye Tracking Shows Men Look at Women and Men

dbrendant — Sat, 21 Aug 2010 16:00:21 +0000

A post on the blog Think Eye Tracking discusses something they’ve learned about research results: people don’t always tell the truth. They set out to create a test showing how it can happen and, more importantly, how eye tracking can be used as a window into people’s subconscious thought processes. Think Eye Tracking performed an [...]

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More Debate on Effectiveness of Eye Tracking

dbrendant — Wed, 18 Aug 2010 16:00:25 +0000

We came across another couple articles focusing on what you’ve always wanted to know about eye tracking. The articles were posted on Another Useful Blog, a German blogger’s site that covers usability issues in interface design. The articles were broken up into two parts, and we’ll cover the first in this post and the 2nd [...]

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How does Head Stability Improve Eye Tracking Accuracy?

dbrendant — Mon, 16 Aug 2010 16:00:34 +0000

When conducting research, the accuracy of the data is critical to the validity of the results. In the field of eye tracking research, we are always searching for ways to improve our techniques and make the data we collect as legitimate as possible. A German blogger, Markus Weber, discussed data accuracy of eye tracking in [...]

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Is Eye Tracking Eye Candy?

dbrendant — Sun, 15 Aug 2010 16:00:53 +0000

Which side are you on? The side that says eye tracking is entirely useful, a tool from which you can gain real insight when it comes to usability studies? Or something more vague, a tool that’s not really a tool at all but a bunch of arbitrary data from which you can’t make any accurate [...]

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Key Benefits of Eye Tracking

dbrendant — Sat, 14 Aug 2010 16:00:21 +0000

Eye tracking can be a useful tool in measuring and understanding user experience for a website. A post from earlier this year at Cxpartners.co.uk, broke down some key elements and uses for eye tracking. First off, you see what the user sees. It sounds simple, but the ability to see what the user sees can [...]

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Eye Tracking and Usability: Which Metrics Are Valuable?

How Do You Know Which Eye Tracking Metrics To Use?

dbrendant — Fri, 13 Aug 2010 16:00:42 +0000

As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability have made for a lot of legitimate questions asking if eye tracking is truly worth it. But let’s assume you’ve bought into the idea that eye tracking is useful, and by some means, [...]

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Eye Tracking and Usability: Which Metrics Are Valuable?

dbrendant — Thu, 12 Aug 2010 16:00:20 +0000

A few articles we’ve recently done at Eye Tracking Update have focused on the cost and effectiveness of eye tracking for usability studies. There’s a lot of debate on the subject of course, but assuming you’ve decided that eye tracking works for you, you may be somewhere along the lines of choosing which metrics to [...]

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What Eye Tracking Could Do For You

dbrendant — Wed, 11 Aug 2010 17:41:16 +0000

In a recent article we discussed further what eye tracking is good for. With a lot of naysayers still voicing legitimate concerns, it’s important to note eye tracking’s value, even if it comes at a high price. There are a number of companies working on more affordable (dare we say – cheap) products, but unless [...]

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Shocking Revelation: Eye Tracking Has Problems

dbrendant — Tue, 10 Aug 2010 16:17:49 +0000

With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the limitations of eye tracking. We’ve mentioned in previous posts that eye tracking can provide insight into the usability of a website, but without supplementary effort, the data gleaned [...]

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Is Eye Tracking for Usability Studies Worth the Trouble?

dbrendant — Mon, 09 Aug 2010 16:00:35 +0000

Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions. One question: Is eye tracking worth it? It’s easy to get excited about eye tracking and the ability to see where people look while they’re using a website. It sounds like an incredible opportunity to gain insight [...]

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How Do You Measure the Value of Eye Tracking?

dbrendant — Sun, 08 Aug 2010 16:00:03 +0000

We recently wrote an article touching on some of the limitations of eye tracking. There are more. Of course, nothing is perfect, and many naysayers have legitimate concerns when it comes to eye tracking in the realm of usability. Most of these limitations are based around usability studies, which is certainly what most think about [...]

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Text 2.0 Uses Eye Tracking to Customize Reader Experience

dbrendant — Sat, 07 Aug 2010 16:00:51 +0000

Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are [...]

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What Has Eye Tracking Taught Us About Criminal Identifications?

dbrendant — Tue, 03 Aug 2010 16:00:51 +0000

Researchers have now been using eye tracking for more than a century. This may be surprising to some but a quick look around web and you can see just where and when it started to show up. It’s led to numerous discoveries providing insight into how we think and feel. As a recent publication puts [...]

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Eye Tracking Research Exploring Assistive Possibilities

dbrendant — Wed, 14 Jul 2010 18:39:23 +0000

Many of our posts revolve around the ever expanding industry of usabilty testing with eye tracking technology. So it’s a pleasure to see more use of eye tracking for humanitarian purposes, such as aiding in communication or transportation for those with ability limitations. In a recent paper published at the University of Southern California – [...]

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Pricing Tobii’s New Eye Tracking Glasses

dbrendant — Tue, 13 Jul 2010 01:39:42 +0000

The Swedish eye tracking technology enterprise Tobii has released a new set of mobile eyeglasses that can track a user’s eye movements while they’re on the go. It looks like it’s being marketed to companies interested in tracking their customers shopping habits and eye movements at retail stores. Procter and Gamble are beta testing the [...]

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Eye Tracking: How Experience is Key in Becoming an Expert

dbrendant — Fri, 02 Jul 2010 23:50:53 +0000

By now you’ve probably noticed that much of what we write about here at Eye Tracking Update has to do with usability testing. The fact of the matter is, eye tracking is effective and popular when it comes to usability testing, and many studies published that utilize this technology have to do with web design, [...]

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Mastering Eye Tracking Web Usability Metrics

dbrendant — Fri, 25 Jun 2010 16:00:37 +0000

No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s affordable, whether or not it actually works. Some say that eye fixations don’t necessarily translate to attention or even understanding of a website’s layout. Then of course, there are supporters of eye tracking, [...]

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Eye Tracking Supports Belief that Exercising Helps Smokers Quit

egutierrez — Fri, 11 Jun 2010 02:04:44 +0000

Are you a smoker? Are you trying to quit? A recent study by the University of Exeter shows that even small amounts of exercising can assist a person in kicking the habit. Anyone who has tried to quit before can attest to how difficult the whole ordeal can be, but now there is evidence of [...]

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Eye Tracking Questions Usefulness of Real Time Search Results

dbrendant — Fri, 11 Jun 2010 01:57:25 +0000

A few eye tracking studies have shown that users tend to ignore “real time” results in searches. There is quite a lot of eye tracking research that goes into the usability and effectiveness of one of the most popular websites, Google. But if new research is showing ineffective trends for real time results, it can’t [...]

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Eye Tracking: Driving Simulation for U.S. Army Training

dbrendant — Thu, 10 Jun 2010 00:00:07 +0000

According to a recent article at Armed With Science, a website that highlights the importance of science and technology to military operations, the U.S. Army has begun to employ driving simulators to study operator issues within the military, both in combat and non-combat applications. It’s an important endeavor on their part. The research has become [...]

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Eye Tracking Usability Studies and Self-Reported Measures

dbrendant — Wed, 09 Jun 2010 01:00:26 +0000

When it comes to usability studies, a standardized procedure is verbal communication between the study participant and the researcher. Typically, the participant puts into words what they think, what they are doing as they navigate through a website or page, describing how it makes them feel, why they are clicking on certain buttons, and what [...]

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Apple’s New iPhone Getting Closer to Realizing Eye Tracking

dbrendant — Tue, 08 Jun 2010 01:18:23 +0000

Well, it’s official. Apple announced earlier today that they would be releasing the fourth generation of its iPhone, the iPhone 4. Apple’s chief executive Steve Jobs made his annual appearance at Apple’s Worldwide Developers Conference, a meeting for software developers that takes place each year in San Francisco, CA. While it still doesn’t yet include [...]

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Speech Recognition and Eye Tracking Combined

dbrendant — Fri, 04 Jun 2010 23:30:40 +0000

It makes sense that speech is one of the faster ways to enter text. It is not as remote or removed from our thought process as, say, typing or writing is. Speech comes at the pace of our thoughts, and we can say what we think in real time, without having to transcribe and keep [...]

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Watch Where You Step: Eye Tracking and Pedestrian Flow

dbrendant — Fri, 04 Jun 2010 19:30:14 +0000

A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas, stopping in others, building at forks until the oncoming pressure pushes it in a pattern of various directions. Whether true or not, it’s an entertaining concept, and one that doesn’t seem [...]

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Tracking Bias, Biometrically

dbrendant — Fri, 04 Jun 2010 16:00:05 +0000

A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry pro,” or rather, someone who works within the media industry and whose job is to create or market content and products to regular consumers. Generally, it’s assumed (by industry pros) that they know what the [...]

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Old News But Relevant News: Apple and Eye Tracking

dbrendant — Thu, 03 Jun 2010 16:24:37 +0000

This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point. Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that [...]

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Eye Tracking on the Cheap: Making MacGyver Proud

dbrendant — Wed, 02 Jun 2010 22:44:41 +0000

One of the more fun aspects of writing for Eye Tracking Update is when a new, do-it-yourself eye tracking device shows up online. With so many formal reports (these are also great, of course!) involving medical diagnostics and web usability studies, it’s refreshing and enjoyable to see when tinkerers start innovating on their own, on [...]

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Biometric Devices: The Story Behind Stephen Hawking’s Voice

mfox — Tue, 01 Jun 2010 22:13:13 +0000

We posted an article a couple weeks ago about the possibility of eye tracking technology being used to help professor Stephen Hawking communicate. Living with ALS, the world-renowned physicist suffers from almost complete paralysis, except for some remaining facial muscle control. Without the aid of assistive communication technology, his fascinating theories on the universe may [...]

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Iris Recognition is Advancing. Could It Help Eye Tracking?

mfox — Tue, 01 Jun 2010 21:58:38 +0000

We’ve written several Eye Tracking Update posts about iris recognition lately because it is a technology that has recently experienced some pretty impressive advancements. If you think about it, it is pretty closely related to eye tracking technology – so much so that breakthroughs in one field may lead to progress in another. For example, [...]

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Google Uses Eye Tracking to Test its Revamped Design

dbrendant — Mon, 24 May 2010 23:30:30 +0000

As the saying goes, “If it ain’t broke, don’t fix it.” But even the most successful websites need a reassessment every now and again to stay ahead of the game. A few days ago, Google introduced it’s latest changes, the eighth iteration of the world’s most popular site. Well, that may not be true anymore [...]

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The Snowball Effect: Advances in Eye Tracking

dbrendant — Mon, 17 May 2010 15:39:16 +0000

Technological innovation is cyclical. A problem arises, a solution is determined, and an invention is created. New creations lead to even more innovations as people play off each other’s inventions, fixing them and finding better, more efficient approaches for some of the details that the original may have overlooked. Take the car, for example. A [...]

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The Price of Eye Tracking

dbrendant — Thu, 13 May 2010 17:32:46 +0000

Cost is a word we hear thrown around quite a bit in the eye tracking world. With so many do-it-yourself eye tracking experiments being performed, it’s no wonder that cost has become an issue. As with anything, people can get quite creative finding ways around pricey and inhibitive equipment. In a paper published at Stanford [...]

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Eye Controlled Video Games? Better Late Than Never

dbrendant — Wed, 12 May 2010 17:00:25 +0000

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry. The “innovation” article focuses on [...]

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Biometric Devices: Skin Based Touch Interface

mfox — Mon, 10 May 2010 18:10:34 +0000

The way we interact with technology is advancing just as fast as the technologies themselves. Interfaces come in all different shapes and sizes, and now there are many more ways to operate them than the mouse and joystick of the past. In previous Eye Tracking Update posts, we’ve mentioned ocular control with eye tracking devices, [...]

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Can Eye Tracking be Used to Predict Strategic Behavior?

mfox — Fri, 07 May 2010 20:06:17 +0000

Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons [...]

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Eye Tracking Technology as Memory Aid

dbrendant — Fri, 07 May 2010 00:00:43 +0000

In a recent post we noted a meeting that took place in the French Alps ski resort of Megeve. The inaugural Augmented Human International Conference took place over two days, with a gang of engineers and scientists meeting to discuss and share research and innovations on a flurry of new technology. Unfortunately, Eye Tracking Update [...]

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Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

dbrendant — Thu, 06 May 2010 23:14:43 +0000

Anyone who has been told a lie knows that it doesn’t feel great to be misled. Of course, some people are more gullible than others while some seem to have a knack for spotting a lie right from the get go. When it comes to the World Wide Web, we know bynow that it pretty [...]

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A Heartwarming Eye Tracking Story

dbrendant — Tue, 04 May 2010 00:02:56 +0000

At Eye Tracking Update, we generally cover a lot of the debates and conversations within the eye tracking industry, most of which, not surprisingly, center around usability testing and eye tracking’s effectiveness in determining tangible results. One subject that tends to be inarguable, however, is eye tracking’s ability to enable communication amongst the disabled. A [...]

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Eye Tracking: Online Social Networks and Web Usability Testing

mfox — Fri, 30 Apr 2010 21:49:56 +0000

Website usability testing has received a lot of attention lately. As some of the most frequently used sites on the web, social networking vehicles like Facebook have been the subject of multiple usability studies. Various Eye Tracking Update articles have touched on the debate regarding which technique used in these studies for evaluating web usability [...]

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Eye Tracking: Sexual Attraction on the Dance Floor

mfox — Thu, 29 Apr 2010 18:32:00 +0000

Dancing is a fascinating phenomenon that spans the ages and practically every culture in history. For most people, there is something about rhythm that compels the body to move, but why is this? Is it simply a behavior influenced by culture and adopted as a social norm, or is it ingrained in our nature, in [...]

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Eye Tracking Is Still A Touchy Subject

dbrendant — Wed, 28 Apr 2010 23:54:04 +0000

Plenty of articles and discussions have been written about the pros and cons of eye tracking. When it comes to usability studies, it’s still a relatively hot topic, with debates over the merits and limitations of eye tracking technology in researching how people use the World Wide Web. Acuity Blog just reposted a nicely written [...]

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