September 10, 2010

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Shocking Revelation: Eye Tracking Has Problems

August 10, 2010 by dbrendant at 9:17 am
confused

With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the limitations of eye tracking. We’ve mentioned in previous posts that eye tracking can provide insight into the usability of a website, but without supplementary effort, the data gleaned from eye tracking is just that – data.Knowing what to do with that data is the key, and there’s not one easy answer for your usability or design problems when it comes … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability, Iris Recognition Tagged With: , , , , , , , , , , , , , , , , , , , , ,

Is Eye Tracking for Usability Studies Worth the Trouble?

August 9, 2010 by dbrendant at 9:00 am
Internet Browsing

Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions. One question: Is eye tracking worth it?It’s easy to get excited about eye tracking and the ability to see where people look while they're using a website. It sounds like an incredible opportunity to gain insight into the user experience and a window into what the user is thinking. Eye tracking, of course, is quite expensive when not done in a DIY manner, and … [Read more...]

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How Do You Measure the Value of Eye Tracking?

August 8, 2010 by dbrendant at 9:00 am
cost of eye tracking

We recently wrote an article touching on some of the limitations of eye tracking. There are more. Of course, nothing is perfect, and many naysayers have legitimate concerns when it comes to eye tracking in the realm of usability. Most of these limitations are based around usability studies, which is certainly what most think about when they hear the phrase eye tracking. Usability consulting firms have seen success, convincing many designers that their website isn’t effective for this or that reason. … [Read more...]

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Text 2.0 Uses Eye Tracking to Customize Reader Experience

August 7, 2010 by dbrendant at 9:00 am
ebook

Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are changing the game for the meantime.A team of researchers at the German Research Center for Artificial Intelligence have created the new tool with the help … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: , , , , , , , , , , , , , , , , , ,

What Has Eye Tracking Taught Us About Criminal Identifications?

August 3, 2010 by dbrendant at 9:00 am
Criminal Lineup

Researchers have now been using eye tracking for more than a century. This may be surprising to some but a quick look around web and you can see just where and when it started to show up. It’s led to numerous discoveries providing insight into how we think and feel. As a recent publication puts it, eye tracking has investigated a range of topics – not just the usability studies we see more and more of these days, but others such as the effect of weapon exposure, visual attention in anti-social … [Read more...]

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Eye Tracking Research Exploring Assistive Possibilities

July 14, 2010 by dbrendant at 11:39 am
Eye Tracking Research Exploring Assistive Possibilities

Many of our posts revolve around the ever expanding industry of usabilty testing with eye tracking technology. So it’s a pleasure to see more use of eye tracking for humanitarian purposes, such as aiding in communication or transportation for those with ability limitations.In a recent paper published at the University of Southern California – Los Angeles (USC), researchers are using eye tracking to aid with communication, facilitating disabled individuals in their everyday lives. They’ve … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking Research, Eye Tracking System, Iris Recognition Tagged With: , , , , , , , , , , , , , , , , , ,

Pricing Tobii’s New Eye Tracking Glasses

July 12, 2010 by dbrendant at 6:39 pm
Pricing Tobiis New Eye Tracker

The Swedish eye tracking technology enterprise Tobii has released a new set of mobile eyeglasses that can track a user’s eye movements while they’re on the go. It looks like it’s being marketed to companies interested in tracking their customers shopping habits and eye movements at retail stores. Procter and Gamble are beta testing the glasses and apparently planning to research product packaging and shelf placement. Ipsos Marketing, a firm that specializes in market research, is also in … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking System, Iris Recognition Tagged With: , , , , , , , , , , , ,

Eye Tracking: How Experience is Key in Becoming an Expert

July 2, 2010 by dbrendant at 4:50 pm
Eye Tracking Landscapes Novice Vs Expert

By now you’ve probably noticed that much of what we write about here at Eye Tracking Update has to do with usability testing. The fact of the matter is, eye tracking is effective and popular when it comes to usability testing, and many studies published that utilize this technology have to do with web design, click rates, and layout. As interesting and relevant as usability testing is to the eye tracking industry, we enjoy seeing eye tracking technology used in other innovative ways. We’ve written … [Read more...]

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Mastering Eye Tracking Web Usability Metrics

June 25, 2010 by dbrendant at 9:00 am

No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s affordable, whether or not it actually works. Some say that eye fixations don’t necessarily translate to attention or even understanding of a website’s layout. Then of course, there are supporters of eye tracking, some saying it’s entirely useful and others that argue for it’s use as a more supplementary tool, to be used in collaboration with other, more … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability, Iris Recognition Tagged With: , , , , , , , , , , , , , , , , ,

International Eye Tracking Conference Dates Have Changed

June 17, 2010 by mfox at 9:27 am

The dates for the first annual International Eye Tracking Conference have changed. In order to provide you the most knowledgeable professionals in the industry and even more targeted panel sessions, the International Eye Tracking Conference will now happen next spring from March 16th to March 18th, 2011. This three-day event is still taking place in Reno, Nevada, and will bring together major players in the eye tracking industry to showcase the latest innovations, present recent developments in the … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eye Tracking System Tagged With: , , , , , ,
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