Eye Tracking: How Does Color Affect Attention?
In a recent paper, eye tracking was used to detail the effects of color on human overt attention. The paper, penned by Torsten Benz of the...
Read MoreWhich Eye Tracking Metrics Are Best In Usability Testing?
In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data...
Read MoreHow does Head Stability Improve Eye Tracking Accuracy?
When conducting research, the accuracy of the data is critical to the validity of the results. In the field of eye tracking research, we...
Read MoreKey Benefits of Eye Tracking
Eye tracking can be a useful tool in measuring and understanding user experience for a website. A post from earlier this year at...
Read MoreHow Do You Know Which Eye Tracking Metrics To Use?
As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability...
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