As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability have made for a lot of legitimate questions asking if eye tracking is truly worth it. But let’s assume you’ve bought into the idea that eye tracking is useful, and by some means, be it private or public funding, equipment donation, or cheaper alternatives like DIY eye tracking, you have an eye tracker to work with.A recent post touches on the immense amount … [Read more...]
