Keep up to date with the latest Eye Tracking news and trends

Eye Tracking Emphasizes Significance of Search Snippets

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A recent study used eye tracking to demonstrate how important the meta description of a website is for searchers. They call these brief...

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More Debate on Effectiveness of Eye Tracking

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We came across another couple articles focusing on what you’ve always wanted to know about eye tracking. The articles were posted on...

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How Do You Know Which Eye Tracking Metrics To Use?

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As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability...

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Shocking Revelation: Eye Tracking Has Problems

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With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the...

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Is Eye Tracking for Usability Studies Worth the Trouble?

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Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions....

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