Eye Tracking Emphasizes Significance of Search Snippets
A recent study used eye tracking to demonstrate how important the meta description of a website is for searchers. They call these brief...
Read MoreMore Debate on Effectiveness of Eye Tracking
We came across another couple articles focusing on what you’ve always wanted to know about eye tracking. The articles were posted on...
Read MoreHow Do You Know Which Eye Tracking Metrics To Use?
As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability...
Read MoreShocking Revelation: Eye Tracking Has Problems
With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the...
Read MoreIs Eye Tracking for Usability Studies Worth the Trouble?
Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions....
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